Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 278
Book Description
The Hotels of Europe (America, Asia, Australasia & Africa).
Author: The International Hospitality Business
Author: Lawrence YuPublisher: Psychology Press
ISBN: 078900559X
Category : Electronic books
Languages : en
Pages : 411
Book Description
Yu (tourism and hospitality management, George Washington University) examines the social, cultural, political, and economic environment within which international hospitality operations compete. He covers a broad range of policy issues in operating hotels and restaurants in foreign countries, including development strategies and organizational structures. He also discusses managerial functions, such as accounting, finance, tax, law, marketing, and human resources. The book is intended for both students and managers. Annotation copyrighted by Book News, Inc., Portland, OR
Plunkett's Real Estate & Construction Industry Almanac 2007: Real Estate & Construction Industry Market Research, Statistics, Trends & Leading Compani
Author: Jack W. PlunkettPublisher: Plunkett Research, Ltd.
ISBN: 1593920717
Category : Business & Economics
Languages : en
Pages : 588
Book Description
Provides an analysis and statistics of various facets of the real estate and construction industry, including architecture, engineering, property management, finance, operations, mortgages, REITs, brokerage, construction and development. This book includes profiles of nearly 400 firms.
Business of Hotels
Author: Hadyn IngramPublisher: Routledge
ISBN: 1136359443
Category : Business & Economics
Languages : en
Pages : 240
Book Description
The fully revised edition of this well-known text by an experienced author, consultant and educator follows the structure and approach which has proved so successful since its first publication in 1980. The book examines the hotel as a business providing commercial hospitality. It focuses on markets, money and people, and uses examples from hotel operations throughout the world. This new edition is the outcome of a thorough revision of an established text. The new material includes a comprehensive profile of the hotel business in the 1990's and includes data, quotes and extracts from a wide range of authoritative industry sources.
The Growth Strategies of Hotel Chains
Author: Onofre Martorell CunillPublisher: Routledge
ISBN: 0789026635
Category : Business & Economics
Languages : en
Pages : 215
Book Description
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detailincluding their actual fees and how they function, with helpful commentary on each. This format, designed with educators' needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines: the question of diversification vs. specialization vertical, horizontal, and diagonal integration acquisitions, mergers, and strategic alliances franchise contracts, management contracts, leaseholds, and ownership branding and globalization why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising Packed with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.
The Growth Strategies of Hotel Chains
Author: Kaye Sung ChonPublisher: Routledge
ISBN: 1136752927
Category : Business & Economics
Languages : en
Pages : 215
Book Description
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how
Total Quality Management Revised Edition: For Anna University, 3/e
Author: Dale H. Besterfield, Carol Besterfield-Michna, Glen H. Besterfield, Mary Besterfield-Sacre, Hemant Urdhwareshe, Rashmi UrdhwareshePublisher: Pearson Education India
ISBN: 9788131764961
Category :
Languages : en
Pages : 520
Book Description
Hotel Llama
Author: Larry MogelonskyPublisher: Author House
ISBN: 1496955439
Category : Business & Economics
Languages : en
Pages : 477
Book Description
Read The Whole Series! Hotel Llama is the third anthology book in Larry Mogelonsky's series following Are You an Ostrich or a Llama? (2012) and Llamas Rule (2013). Together, they give a detailed picture of the present hotel business landscape, outlining how to best navigate new technological issues shaping our industry in addition to the need for a perpetual commitment to exceptional service. All three books draw from Larry's extensive experience in the field as well as the prudence of other senior managers and corporate executives active in the hospitality industry. Offering creative and effective solutions to today's problems, this collection will give you the tools you need to thrive in the modern hotel world. The Llama Digital Educational Program In tandem with the publishing of this book, Larry Mogelonsky has created an online educational program for hoteliers to sharpen their skill sets. Entitled Llama Digital, this interactive web portal allows executives, managers, staff members and hospitality students to access all the articles from the three books in the series. Attached to each article are several complex questions designed to give a more detailed analysis of the issues through the form of written responses so that hoteliers will improve their writing proficiency in addition to honing their managerial skills. To learn more about the Llama Digital educational program and how it can enhance your skillset in the hospitality field, go to www.lmadigital.ca. Why You Need This Book The hotel world is evolving. The proliferation of new mobile technologies, online travel agencies, social media and third-party review websites represent four great disruptors for any hotelier's business. And these are just the tip of the iceberg. Customer behavior is changing too rapidly for traditional hospitality marketing and operations textbooks to keep up. The modern traveler is highly intelligent and incredibly discerning when it comes to hotel purchases. In order to understand this consumer revolution, you must arm yourself with the latest resources. Enter Hotel Llama, the third book in the series written to give hoteliers the best tools in their arsenal to prosper in these changing times. This is not an introductory textbook on the hospitality industry, but rather a compilation of selected topics that highlight both modern success stories as well as the blunders to avoid. This book will strengthen your management skills by explaining many of the sales, marketing, branding, technological and psychological principles at work behind such contemporary facets of hotel operations as proper website design, channel distribution and emerging technology applications in addition to the more traditional aspects like onsite amenities, guestroom features, F&B, housekeeping and the front desk. Above all, it is stressed that the success of a property - even with all that has changed in recent years - nonetheless depends on the relationship a hotel fosters with its guests. This is the hotelier's guidebook that recognizes future developments while celebrating the past.
Online Marketing
Author: Richard GayPublisher: Oxford University Press
ISBN: 0199265852
Category : Business & Economics
Languages : en
Pages : 558
Book Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
Plunkett's Airline, Hotel & Travel Industry Almanac 2008: Airline, Hotel & Travel Industry Market Research, Statistics, Trends & Leading Companies
Author: Plunkett Research LtdPublisher: Plunkett Research, Ltd.
ISBN: 1593920938
Category : Business & Economics
Languages : en
Pages : 498
Book Description
Contains a market research guide to the travel and tourism industry, including airlines, hotels, tour operators; travel agencies; E-commerce firms, cruise lines and car rentals. This book is useful for competitive intelligence, strategic planning, employment searches, or financial research.
