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Author: Bruce Jordan
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Finally, the book that everyone has been waiting for is here when the hotel industry needs it the most. This type of book has never been written before. The one book that covers everything about hotel revenue including sales, revenue management, front desk sales, food and beverage revenue, catering, digital marketing, social media marketing, internet ads, social media ads, and more. The Hotel Revenue Bible is the "cure all" for all hotels that are ready to 10x their revenue numbers. This book allows you to increase your revenue with little to no additional expenses. The Hotel Revenue Bible will finally allow you to stop cutting expenses and focus on increasing your real problem and that's revenue. Learn about: Hotel Sales - stop parking lot shopping and get free leads from the government for pennies. Revenue Management - set your rates to resonate with a guest's mental cerebral so they are subconsciously led to book your hotel using rate psychology. Hotel Digital Marketing - swipe guests from your competition by being first in-line and first in-time with defensive and offensive digital marketing strategies. Hotel Social Media Marketing - market to the right audience on social media and track your competitions group business via social media. Hotel Internet Ads - Run Google, Facebook, and internet ads to expand your reach and reduce your ad spend cost with direct targeting and retargeting campaigns. Hotel Catering - increase catering sales with special closing techniques you never knew existed. Hotel F&B Revenue - double your hotel's restaurant traffic with in-house and local touch marketing. Hotel Front Desk - make selling upgrades as easy as 1-2-3 and triple your "other income" without increasing cost. This is the first book that will allow you to understand each department, and how they can work together as one cohesive unit to drive revenue to the topline at a faster pace.
Author: Bruce Jordan
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Finally, the book that everyone has been waiting for is here when the hotel industry needs it the most. This type of book has never been written before. The one book that covers everything about hotel revenue including sales, revenue management, front desk sales, food and beverage revenue, catering, digital marketing, social media marketing, internet ads, social media ads, and more. The Hotel Revenue Bible is the "cure all" for all hotels that are ready to 10x their revenue numbers. This book allows you to increase your revenue with little to no additional expenses. The Hotel Revenue Bible will finally allow you to stop cutting expenses and focus on increasing your real problem and that's revenue. Learn about: Hotel Sales - stop parking lot shopping and get free leads from the government for pennies. Revenue Management - set your rates to resonate with a guest's mental cerebral so they are subconsciously led to book your hotel using rate psychology. Hotel Digital Marketing - swipe guests from your competition by being first in-line and first in-time with defensive and offensive digital marketing strategies. Hotel Social Media Marketing - market to the right audience on social media and track your competitions group business via social media. Hotel Internet Ads - Run Google, Facebook, and internet ads to expand your reach and reduce your ad spend cost with direct targeting and retargeting campaigns. Hotel Catering - increase catering sales with special closing techniques you never knew existed. Hotel F&B Revenue - double your hotel's restaurant traffic with in-house and local touch marketing. Hotel Front Desk - make selling upgrades as easy as 1-2-3 and triple your "other income" without increasing cost. This is the first book that will allow you to understand each department, and how they can work together as one cohesive unit to drive revenue to the topline at a faster pace.
Author: Peter Greenberg
Publisher: Rodale Books
ISBN: 160529764X
Category : Travel
Languages : en
Pages : 643
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Book Description
This ultimate "physician's desk reference" for travelers addresses the questions, anxieties, concerns, and desire for essential information that are common to seasoned and novice travelers alike. Peter Greenberg, best-selling author, trusted Today show travel editor, and the man that writer Paul Theroux calls "the liberator and defender of the traveling public," offers an encyclopedic look at every aspect of the travel process, both domestically and internationally, from the true definition of travel terms to in-depth explanations of how things really work. Do you want to know which airline seats are the best and worst? How you can vacation in a lighthouse, a monastery, or even a converted prison? Which countries require you to get visas before you visit? Or won't let you in even if you have a passport? Which airlines are the worst "bumping" offenders? How you can avoid hidden fees? The Complete Travel Detective Bible offers up answers to these questions and much more. Everything is cross-referenced and each chapter is filled with useful charts, lists, and diagrams, making for an easily accessible format. Greenberg, who has been to more than 146 countries, is an expert without equal at outplaying the travel industry at its own games, securing the best fares, accommodations, and service at the lowest possible prices. He shares every one of these hard-won, ingenious insider secrets in this book, making The Complete Travel Detective Bible the ultimate word on travel today.
Author:
Publisher: Vault Inc.
ISBN: 1581314191
Category : Occupations
Languages : en
Pages : 394
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Book Description
In this annual guide, Vault provides overviews of career paths and hiring trends for 2006 in major industries for college graduates. Industries covered include accounting, banking, consulting, consumer products and marketing, fashion, media and entertainment, government and politics, high tech, publishing, real estate, retail, and many more.
Author: Andrew Wood
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546494409
Category :
Languages : en
Pages : 454
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Book Description
It's Mid-October... I have already spent over five months this year in hotels, and I have another month to go. In the last few years, those hotel and resort stays have included properties in United States, Canada, Scotland, England, France, Wales, Switzerland, Germany, Austria, Belgium, Singapore, Thailand, Spain, Portugal, Holland, Italy, Dominican Republic, Jamaica, Morocco, South Africa, Panama, and Dubai. While I often get to enjoy these as a VIP guest as a consultant or in my role as publisher of World's Best Golf Destinations, the vast majority are as an unheralded paying guest. Add this vast first-hand travel experience to the over twenty years my company Legendary Marketing has been a world leader in golf, resort, and destination marketing, and I could easily claim to have more experience than all but a handful on the planet. That's before I mention that we managed several properties ranging from a thirty-eight-room hotel to a 168-room resort! While I pick up new and innovative hotel marketing ideas all over the world, the vast majority of hotel marketing that I see from the individual entrepreneur with a handful of rooms to the multinational chains and mega resorts is poor and ineffective. They get caught up in style over substance, branding rather than results and mediocre multichannel marketing without actually acing a single one! A simple change in marketing strategy can have a major impact on your income. In recent years we have produced million-dollar turnarounds at two major resorts we worked with, based on marketing strategy alone. We have saved several family-owned resorts from certain death and helped countless small independent hotels all over the world by showing them simple ways to increase their reach on a tiny budget. It's exciting stuff so open up and let's get started...
Author: Lon Safko
Publisher: John Wiley & Sons
ISBN: 1118269748
Category : Business & Economics
Languages : en
Pages : 646
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Book Description
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
Author: David E. Andersson
Publisher: Edward Elgar Publishing
ISBN: 1848444877
Category : Law
Languages : en
Pages : 189
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Book Description
In this book David Emanuel Andersson undertakes the difficult task of reconciling institutional theories of property rights, transaction costs and norms, with Austrian economics, Lancaster s consumer theory, regional economics and evolutionary economics. The result is a success, the connections outlined make sense and convincing illustrative cases are offered. The book should be read by everyone interested in how the challenges to neoclassical equilibrium theory that have emerged since the 1960s are related. Per-Olof Bjuggren, Jönköping University, Sweden Property Rights, Consumption and the Market Process extends property rights theory in new and exciting directions by combining complementary insights from Austrian, institutional and evolutionary economics. Mainstream economics tends to analyse property rights within a static equilibrium framework. In this book David Andersson reformulates property rights theory as an evolutionary theory of the market process. This original work includes many valuable insights and new analysis such as: combining Yoram Barzel s theory of property rights, Ludwig Lachmann s theory of capital, the resource-based view of the firm and the entrepreneurship theories of Frank Knight, Joseph Schumpeter and Israel Kirzner applying Ronald Inglehart s theory of value change to discontinuities in how imitative behaviour influences consumer choice a new distributional perspective on the Hayekian knowledge problem a model of consumer choice that combines lexicographic characteristics and learning processes a methodological approach that considers the perceived causal and evidential utilities of a theory original empirical material (hedonic price functions and case studies) and new areas of application for important computer simulation results. David Andersson s book will be warmly welcomed by heterodox economists and new institutional economists, as well as economists of entrepreneurship studies, regional development and urban planning.
Author: Dave Roberts
Publisher: Business Expert Press
ISBN: 1637421923
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy. The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics–not just modeling, but also business analytics in support of a holistic strategy. As more of the tactics of revenue management are executed through automation, and powered by machine learning, revenue managers will become more focused on strategy and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers.
Author: Michael C. Sturman
Publisher: John Wiley & Sons
ISBN: 1118016262
Category : Business & Economics
Languages : en
Pages : 519
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Book Description
This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations
Author: United States. Congress. Senate. Committee on the District of Columbia. Subcommittee on Fiscal Affairs
Publisher:
ISBN:
Category : Revenue
Languages : en
Pages : 164
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Book Description
Author: United States. Congress. Senate. District of Columbia
Publisher:
ISBN:
Category :
Languages : en
Pages : 156
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Book Description
