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Author: Thomas Kolster
Publisher: Routledge
ISBN: 1000034682
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.
Author: Thomas Kolster
Publisher: Routledge
ISBN: 1000034682
Category : Business & Economics
Languages : en
Pages : 264
Get Book Here
Book Description
Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.
Author: Thomas Kolster
Publisher: Routledge
ISBN: 9780367242701
Category : Marketing
Languages : en
Pages : 328
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Book Description
A single tweet from an irate customer can topple a CEO, much like a new business formed by a twenty-something can disrupt business empires. Market economists have told us that we're driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, Thomas Kolster uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a twenty-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global nonprofits fighting for men's health, Movember, and how you can empower people to do the same. Kolster calls this feature "Empowerbility"; the ability of an organisation to empower its customers (or stakeholders) to leverage their means and capabilities as a resource in the marketing mix, from product to promotion. Empowerbility bridges the gap between aspiration and action and unlocks the door to Marketing's Holy Grail: moving people from awareness to purchase. Today's power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers.
Author: MacKenzie Bezos
Publisher: Vintage
ISBN: 0307959740
Category : Fiction
Languages : en
Pages : 226
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Book Description
Reclusive movie star Jessica Lessing is finally coming out of hiding—to confront her father, a con man who has been selling her out to the paparazzi for years. On her four-day road trip to Las Vegas, she encounters three unexpected allies—Vivian, a teenager with newborn twins; Lynn, a dog shelter owner living in isolation on a ranch in rural Nevada; and Dana, a fearless ex-military bodyguard wrestling with secrets of her own. As their fates collide, each woman will find a chance at redemption that she never would have thought possible. MacKenzie Bezos’s taut prose, tough characters, and nuanced insights give this novel a complexity that few thrillers can match. This ebook edition includes a Reading Group Guide.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400228026
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald’s lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.
Author: Talia Hibbert
Publisher: Nixon House
ISBN:
Category : Fiction
Languages : en
Pages : 282
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Book Description
From bestselling author Talia Hibbert comes a story of wicked royals, fake engagements, and the fed-up office worker trapped in the midst of it all… Cherry Neita is thirty, flirty, and done with men. As far as she can tell, they’re overrated, overpaid, and underperforming – in every area of life. But a girl has needs, and the smoking-hot stranger she just met at the office seems like the perfect one-night stand… Prince Ruben of Helgmøre is reckless, dominant, and famously filthy. The outcast royal is rebuilding his reputation – all for a good cause – but he can’t resist a pretty face. And bossy whirlwind Cherry’s got the face, the body, and the attitude to make Ruben’s convictions crumble. Even better, when she propositions him, she has no idea who he really is. But when paparazzi catch the pair, erm, kissing in an alleyway, Ruben’s anonymity disappears faster than Cherry’s knickers. Now the press is in uproar, the palace is outraged, and Ruben’s reputation is back in the gutter. There’s only one way to turn this disaster around – and it involves Cherry, some big fat lies, and a flashy diamond ring. On her left hand. Unfortunately, Cherry isn’t pleased with Ruben’s ‘fake engagement’ scheme… and neither is the king. The Princess Trap is a steamy, diverse royal romance featuring a take-no-sh*t heroine and a misunderstood hero fighting to survive life at the palace. There’s fake relationship fluff, a healthy dose of angst, and a guaranteed happily-ever-after. Please be aware: this story contains scenes of abuse that could trigger certain audiences.
Author: Moira J. Moore
Publisher: Penguin
ISBN: 9780441014408
Category : Fiction
Languages : en
Pages : 324
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Book Description
In a realm beset by natural disasters, only the magical abilities of the bonded Pairs—Source and Shield—make the land habitable and keep the citizenry safe. The ties that bind them are far beyond the relationships between lovers or kin—and last their entire lives… Whether they like it or not. The weather in the city of High Scape is off the charts. It’s snowing in the middle of summer, and the townsfolk are desperate for Shield Lee Mallorough and Source Shintaro Karish to fix it—which they can’t do. But try explaining that to an angry mob… Meanwhile, there’s a crazed killer targeting aristocrats. Karish has forfeited the Dukedom of Westsea to continue working as a Source, but Lee fears that technicality won’t matter to the murderer. It certainly doesn’t matter to Karish’s mother, who’s bound and determined that he take the title. Only by working together will Lee and Karish be able to figure out the weather, catch the killer before it’s too late, and most importantly…get rid of Karish’s mother.
Author: Carl Hiaasen
Publisher: Open Road Media
ISBN: 1453210679
Category : Fiction
Languages : en
Pages : 181
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Book Description
A Key West fishing captain takes on Florida’s drug lords in this “splendidly written” crime story coauthored by the #1 New York Times–bestselling novelist (The New York Times Book Review). Though he is one of Key West’s most skilled fishing captains, Breeze Albury barely ekes out a living on the meager earnings of his trade. Meanwhile, Cuban and Colombian drug smugglers thrive all around—and they have their sights set on Albury and his fishing boat. After the smugglers cut his three hundred trap lines and crush his livelihood, Albury is forced to run drugs to survive. But when he gets busted by the crooked chief of police and becomes a target of the drug machine’s brutal hit men, Albury becomes a vigilante on the seas of Florida, unleashing a fiery and relentless vengeance on the most dangerous criminals south of Miami. Along with Powder Burn and A Death in China, this is one of the early suspense thrillers written by Carl Hiaasen and Bill Montalbano, a writing team praised for their “fine flair for characters and settings” (Library Journal). Perfect for fans of the Doc Ford novels by Randy Wayne White, Trap Line is an action-packed preview of Hiaasen’s stellar Florida-set crime novels including Sick Puppy, Tourist Season, and Razor Girl.
Author: John D. MacDonald
Publisher: Random House
ISBN: 030782716X
Category : Fiction
Languages : en
Pages : 184
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Book Description
The Empty Trap, one of many classic novels from crime writer John D. MacDonald, the beloved author of Cape Fear and the Travis McGee series, is now available as an eBook. Lloyd Wescott is a big boy, and he understands that big money doesn’t smell like roses. When he’s hired to build and run the Green Oasis resort, he dosn’t know too much about the pedigree of its owner—and he doesn’t want to. He won’t ask any questions. Just as long as the place is legit and he can run it clean as a whistle. But when trouble checks in, skimming from the casino’s tills is the least of Lloyd’s concerns. The quiet elegance of the hotel lobby turns out to be crawling with contract guns. And after one look from a beautiful woman, Lloyd realizes that he’s about to get some hard answers to the questions he never asked. Features a new Introduction by Dean Koontz Praise for John D. MacDonald “The great entertainer of our age, and a mesmerizing storyteller.”—Stephen King “My favorite novelist of all time.”—Dean Koontz “To diggers a thousand years from now, the works of John D. MacDonald would be a treasure on the order of the tomb of Tutankhamen.”—Kurt Vonnegut “A master storyteller, a masterful suspense writer . . . John D. MacDonald is a shining example for all of us in the field. Talk about the best.”—Mary Higgins Clark
Author: Sindhu John
Publisher:
ISBN: 9781649195807
Category :
Languages : en
Pages : 128
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Book Description
Three hunters skillfully trap and separate a mother elephant from her baby. It's up to Penny, Jack, Lucy and Ethan to reunite and free them back into the wild. Will they succeed with the help of the local hero, Mr. Troy? Or will they fall into a deeper trap themselves? Follow the journey of the undaunted four as their world explodes into a gripping quest filled with the promise of an unforgettable adventure. http: //www.sindhujohn.com
Author: K. Stephens
Publisher: ReadHowYouWant.com
ISBN: 1458783979
Category : Fiction
Languages : en
Pages : 462
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Book Description
Stephens gives the reader an unvarnished view of the subculture of lobster fishermen in small - town coastal Maine. - James Acheson' author of The Lobster Gangs of Maine Stephens has a wonderful clear eye for people' especially Maine people' and The Ghost Trap is populated with dozens from all walks of Maine life. - Bill Roorbach' author of Temple Stream A salty' tangy read. . . . Stephens plunges you into the back - breaking' heart - breaking life of one lobsterman. - Richard Grant' author of Another Green World Stephens nails harbor life down to the unwritten rules and defense of imaginary territory lines. . . . Peppered with dark humor and brutal honesty' The Ghost Trap gives it to you straight' the way life should be. - Ryan Post' fourth - generation lobsterman' creator of Mainebuggin.
