The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes PDF Download
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Author: Margaret Mark
Publisher: McGraw Hill Professional
ISBN: 007138118X
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Author: Margaret Mark
Publisher: McGraw Hill Professional
ISBN: 007138118X
Category : Business & Economics
Languages : en
Pages : 399
Get Book
Book Description
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400228026
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald’s lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.
Author: Peter Puklus
Publisher:
ISBN: 9789791280174
Category :
Languages : en
Pages : 0
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Book Description
Author: Johnny Rodger
Publisher: Routledge
ISBN: 1317029143
Category : Architecture
Languages : en
Pages : 242
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Book Description
Why was it that, across Scotland over the last two and a half centuries, architectural monuments were raised to national heroes? Were hero buildings commissioned as manifestations of certain social beliefs, or as a built environmental form of social advocacy? And if so, then how and why were social aims and intentions translated into architectural form, and how effective were they? A tradition of building architectural monuments to commemorate national heroes developed as a distinctive feature of the Scottish built environment. As concrete manifestations of powerful social and political currents of thought and opinion, these hero buildings make important statements about identity, the nation and social history. The book examines this architectural culture by studying a prominent selection of buildings, such as the Burns monuments in Alloway, Edinburgh and Kilmarnock, the Edinburgh Scott Monument, the Glenfinnan Monument and the Wallace Monument in Stirling. They give testimony to how a variety of architectural forms and styles can be adapted through time to bear particular social messages of symbolic weight. This tradition, which literally allows us to dwell on important social issues of the past, has been somewhat neglected in serious architectural history and heritage, and indeed one of the main monuments has already been destroyed. By raising awareness of this rich architectural and social heritage, while analysing and interpreting the buildings in their historical context, this book makes an exciting and original scholarly contribution to the current debates on identity and nationality taking place in Scotland and the wider UK.
Author: Dave Ferguson
Publisher: Zondervan
ISBN: 0310536944
Category : Religion
Languages : en
Pages : 270
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Book Description
In Hero Maker, you will learn how to bring real change to your church and community by developing the practical skills to help others reach their leadership potential. Drawing on five powerful practices found in the ministry of Jesus, Hero Maker presents the key steps of apprenticeship that will build up other leaders and provide strategies for how you can: activate the gifts of those around you help others take ownership of their mission develop a simple scorecard for measuring your kingdom-building progress With rich insights from the Gospels, Hero Maker is packed with real-life ministry stories ranging from paid staff to volunteer leaders--from established churches to new church plants. Whether you lead ten people or ten thousand, Hero Maker will not only help you maximize your leadership impact; but, in doing so, you will also help shift today's church culture to a model of reproduction and multiplication. Chicago pastor and church planter Dave Ferguson and award-winning writer Warren Bird make a compelling case that God's power and purpose are best revealed when we train and release others to further advance the Kingdom of God. By becoming a hero maker and investing in others, you can join a movement of influencers that are impacting thousands of people around the world. Everybody wants to be a hero, but few understand the power of being a hero maker.
Author: Gregory Rogers
Publisher: Macmillan
ISBN: 1596437294
Category : Juvenile Fiction
Languages : en
Pages : 42
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Book Description
When a boy being chased through present-day London seeks refuge in the National Gallery, a dog escapes from the painting of one Dutch master, and together they leap into the painting of another, where their adventures in 17th-century Delft are a prelude to returning to London and continuing the chase. Full color.
Author: Matt Langdon
Publisher: American Psychological Association
ISBN: 1433834332
Category : Juvenile Nonfiction
Languages : en
Pages : 172
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Book Description
KIDS' BOOK CHOICE AWARDS FINALIST! Heroes take chances, do hard things, and sometimes even change the world. To become a hero, kids can surround themselves with supportive people, boost their self-esteem and self-awareness, find their passion, and have the courage make things happen. This book shows them how to be the hero of their own story and discover their own hero journey. What makes a hero? Activists. advocates, allies, and friends. Sometimes heroes are our parents, teachers, or siblings. The truth is, heroes are inside everyone, and kids can and discover their inner hero, too!
Author: Sara Jensen-Fritz
Publisher: Beavers Pond Press
ISBN: 9781592982684
Category : Juvenile Nonfiction
Languages : en
Pages : 65
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Book Description
A friendly dog named Flipp helps children learn positive coping skills for during a family member's deployment.
Author: Gillian Conahan
Publisher: Abrams
ISBN: 168335009X
Category : Crafts & Hobbies
Languages : en
Pages : 208
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Book Description
Cosplayers rejoice! The Hero’s Closet is the ultimate DIY guide to creating unique and fantastical homemade costumes This essential handbook offers detailed, step-by-step instructions that cover the basics of sewing costumes (which often require skills not found in standard sewing guides) to help even the most novice sewists create the costumes of their dreams. A skilled crafter and avid cosplayer, Gillian Conahan walks readers through finding inspiration online and through their fandom; shares insight into translating character art into real-world garments; and offers advice on pattern selection, alterations, fabrics, and embellishment techniques. The Hero’s Closet is the first how-to handbook on the art of sewing for cosplay. A must-have guide for Comic Con and Halloween, it’s essential for all ambitious fans with a DIY spirit who love the idea of cosplay, but need the inspiration and technical tips to make an awesome costume.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
