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Author: Judith Sherven
Publisher: Wordclay
ISBN: 1600375596
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience. Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.
Author: Judith Sherven
Publisher: Wordclay
ISBN: 1600375596
Category : Business & Economics
Languages : en
Pages : 219
Get Book Here
Book Description
This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience. Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.
Author: Scott DeGarmo
Publisher: Prima Lifestyles
ISBN: 9780761517597
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Prima's groundbreaking bestsellers Wave 3 and The Wave 3 Way focused on the financial rewards of network marketing. Heart to Heart reveals the even more enriching rewards offered by this worldwide phenomenon that has changed the lives of millions of people around the world.
Author: Javier Sanchez Lamelas
Publisher: Lid Publishing
ISBN: 9781910649862
Category : Marketing
Languages : en
Pages : 0
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Book Description
Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline.
Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 0470285265
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.
Author: Manal Haddad
Publisher: Lulu.com
ISBN: 1483444368
Category : Business & Economics
Languages : en
Pages : 111
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Book Description
An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?
Author: Judith Sherven
Publisher: Morgan James Publishing
ISBN: 1600377866
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect” (Mark Joyner, author of The Irresistible Offer). This book is about marketing. But more important, this is a book about you, the soft sell marketer—and your desire to market and sell your products and services, online or off, without compromising your personal or professional values. In short, it’s about putting your heart into marketing. Based on the principle that selling is spiritual service, this book validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships. For those who want to focus on integrity, avoid deceptive or hard-sell tactics, and maintain a balance between commerce and conscience, it will inspire the imagination—setting the foundation for you to understand and profit from the practice of soft sell marketing.
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Paul Cash
Publisher: Practical Inspiration Publishing
ISBN: 1788602501
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
Author: Ava Dianne Day
Publisher: Bantam
ISBN: 0553585592
Category : Fiction
Languages : en
Pages : 418
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Book Description
Reinventing the extraordinary nurse as a clever and kind detective, a thrilling novel of suspense set against the turbulent backdrop of the Civil War follows Clara Barton, who, while tending to wounded Colonel John Elwell in an isolated settlement in the South, investigates the mysterious Dr. Matheson--a disgraced physician who is up to no good. Reprint.
Author: Ben Gioia
Publisher:
ISBN: 9780692761854
Category :
Languages : en
Pages : 146
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Book Description
* What To Expect and How To Use This Book *By reading this book, you're going to learn how to be a more influential leader and communicator.As you immerse yourself in the coming chapters, keep in mind that what you're about to learn serves a dual purpose:1. You're going to learn concepts, perspectives, and strategies that you can apply to your business, today; and2. These will expand into many other aspects of your business and your life, helping you to communicate more effectively, be a better leader, make a bigger impact, and live the life you want.This isn't like any other book you've read.* It's saturated with takeaways (that can be applied by most people in most industries).* It's based on timeless principles that have been used by masters, orators, writers, and leaders throughout history and are continuing into the future.* Although it's a nonfiction book, it's written in a more conversational, narrative way. It's chock full of stories, imagery, anecdotes, provocative questions, case studies, and opportunities to pause, reflect, and learn.This will make the ideas and concepts tangible... to make the learning stick... to become part of your "muscle memory" so you can use it again and again.Heads up!As you're already well aware, no amount of reading or memorizing will make you successful. It is the understanding and application of knowledge and wisdom which makes it all happen. So I invite you take some time to really be here and be present. Shut the door, put the phone in airplane mode, and get comfy. Have a notebook handy, get some sticky notes, write in the margins, share your thoughts on the occasional "Your Thoughts Here" pages, and dictate your thoughts into your phone...... as I tell you a little story... ... about Influence With A Heart(tm).
