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Author: Judith Sherven
Publisher: Morgan James Publishing
ISBN: 1600377866
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect” (Mark Joyner, author of The Irresistible Offer). This book is about marketing. But more important, this is a book about you, the soft sell marketer—and your desire to market and sell your products and services, online or off, without compromising your personal or professional values. In short, it’s about putting your heart into marketing. Based on the principle that selling is spiritual service, this book validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships. For those who want to focus on integrity, avoid deceptive or hard-sell tactics, and maintain a balance between commerce and conscience, it will inspire the imagination—setting the foundation for you to understand and profit from the practice of soft sell marketing.
Author: Judith Sherven
Publisher: Morgan James Publishing
ISBN: 1600377866
Category : Business & Economics
Languages : en
Pages : 215
Get Book
Book Description
“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect” (Mark Joyner, author of The Irresistible Offer). This book is about marketing. But more important, this is a book about you, the soft sell marketer—and your desire to market and sell your products and services, online or off, without compromising your personal or professional values. In short, it’s about putting your heart into marketing. Based on the principle that selling is spiritual service, this book validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships. For those who want to focus on integrity, avoid deceptive or hard-sell tactics, and maintain a balance between commerce and conscience, it will inspire the imagination—setting the foundation for you to understand and profit from the practice of soft sell marketing.
Author: Hubert Joly
Publisher: Harvard Business Press
ISBN: 1647820391
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.
Author: Judith Sherven
Publisher: Wordclay
ISBN: 1600375596
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience. Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.
Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 0470285265
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.
Author: Minna Salmesvuo
Publisher:
ISBN: 9781519074089
Category :
Languages : en
Pages : 106
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Book Description
Ready to make social media marketing work for your business?Frustrated with lack of results with your social media marketing efforts?Need some ideas on how to differentiate your business from everyone else in your field?Find your business's true competitive edge and learn how to build your social media marketing strategy to attract a loyal following on social media who love what you do and buy from you!The journey of heart-centered, authentic marketing begins with finding the authentic core message of your brand or business and then building social media marketing strategy for lead generation and sales around this message.The right core message connects and builds trust with your potential clients and customers who share your values and believe in what you stand for - your tribe! Without building this this relationship and trust first, it is practically impossible to build a loyal following or turn leads into sales.This approach shifts the whole focus of marketing. It is no longer about just selling but making a positive difference in the world around us through building goodwill, relationships and offering solutions and service. It is no longer about the number of the followers but the quality of those followers and the quality of the relationship you have with those followers that matters when growing your business on social media.
Author: Manal Haddad
Publisher: Lulu.com
ISBN: 1483444368
Category :
Languages : en
Pages : 111
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Book Description
An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?
Author: Maisha Cobb
Publisher:
ISBN: 9780578533322
Category :
Languages : en
Pages : 106
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Book Description
Marketing is changing and that change is being fueled by the intersection of technology, culture and a global mindset demanding access to content that is specific and relatable. In a world that suddenly doesn't seem so big, marketing must pivot to align with values and beliefs that connect individuals. At the heart of this change is a need for authenticity and for organizations to be steadfast in articulating their core beliefs. For some, this will require the mindset and courage to reestablish their purpose and rediscover how to lead from their core. Every organization is capable of marketing, but succeeding in marketing will require a change in approach to adapt to the expectations of fans today. This book offers a fresh perspective for those who are looking to reimagine marketing by first reimagining their organizations.
Author: Alice Alessandri
Publisher: Routledge
ISBN: 0429879121
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
In the wake of the profound upheavals that our society has been facing, the business world is undergoing change. Values such as trust, well-being, sustainability, and respect for human beings and their deeper ambitions are becoming increasingly important. Corporations and professionals can achieve and maintain success only if they can bring their relationship with their customers to a new, higher level. The condition that links the two is very similar to that created when we fall in love. The organizational models and marketing approaches based on the metaphor of war, and the inherent rhetoric of "command and control", are no longer valid; to form such a bond we need love. The authors are aware of this. Since 2013, in collaboration with international scholars, they have been studying the new market dynamics and the fundamental role of ethics in gaining commercial results. While their previous book Sales Ethics (2015) helped to set up and manage customer relationships based on trust and fairness, this new book will support you in building your business strategy and designing marketing tools (from customer analysis, to the definition of your offer and the style of communication, up to the positioning of prices and the management of resources) in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work. This book, like its predecessor, is the result of independent research conducted between Italy and the United States combined with the authors’ many years of professional experience. It contains the most up-to-date and effective techniques available in the modern marketing landscape, supported by case studies, concrete examples and activities, which will guide you to put your newly acquired knowledge into practice.
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Ben Gioia
Publisher: Marketing with a Heart
ISBN: 9780692316764
Category :
Languages : en
Pages : 146
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Book Description
"Marketing With A Heart is a key addition to your favorite books as it will make immediate and powerful changes in every aspect of the way you communicate and operate your business...and your life. It's a motivational read that inspires and Ben Gioia shifts your thinking and proves that you can truly make money while making a difference. Even better, the more money you make, the more people you can serve."-Tracy Repchuk International Bestselling Author & World Renowned Speaker"Get Instant Online Impact with a Fully Branded End to End Website Presence in Under 60 Days"Marketing With A Heart is the most practical, proven approach to marketing, selling, and service.Because most businesses have only one value that's the driving force behind everything they do: profit. Now, profit is critical to business success. But profit as a value-by itself-is unsustainable for everyone involved (the customers, the business, partners, stakeholders, affiliates), for the environment, for long term success, and for your happiness and fulfillment. Because when you win, someone else has to lose.That's why Marketing With A Heart(tm) take a principle based approach to business and redefines the "bottom line".People. Purpose. Profit. It's a win-win-win.Because the best way for businesses to make real impact in the world (and real profits) is to transform how they do marketing and selling...by cultivating trust, delivering value, and developing relationships.***What You Will Learn In This Book***PEOPLEMarketing is how you can change lives with your message. This is why the right kind of marketing is critical to your success. You'll discover perspectives and approaches to high integrity marketing, selling, and influence that are simple, powerful, and you can use right now.PURPOSEIt's the "why" that fuels your passion and your mission. It's the strategy for making your dreams into reality. It's how you balance your long-term vision with day-to-day action so you can inspire, persuade, and transform lives.PROFIT While your message will change one life, your marketing can change thousands, if not millions of lives. You'll learn simple principles to communicate more persuasively, be more profitable, help more people, and inspire others through your message, work, and example.PRINCIPLESPrinciples are the foundation of Marketing With A Heart(tm). When your principles are based on win-win, you are able to make you business truly sustainable, more profitable, and successful. because your choices impact everyone involved inside and outside of the workplace.IT'S THE NEW AND BETTER WAY TO DO BUSINESS "Old school" marketing is what you do TO people: pressure, fear, manipulation, lies, false hope, sales tactics, and hard closes. (Think of the "stereotypical" used car salesperson or a late night infomercial.) Marketing With A Heart(tm) is what you do FOR people: educating, adding value, creating trust, developing relationships, and changing lives. Marketing With A Heart(tm) is a revolutionary philosophy and successful business strategy because it provides a personal approach to making money while making a difference.OUTCOMES* Yes you can be profitable and successful, by building trust based relationships and adding value, not through fear and manipulation.* Yes your message can reach the right people (in the right language), so you can create greater income, influence, and impact. * Yes you can run your business in a way that's aligned with your principles, so you can so you can have more fun, help more people, and be more fulfilled.Marketing With A Heart is not only a book. It's a system, strategy, and philosophy that puts an end to unsustainable approaches to marketing, selling, and making money. It offers a new bottom line for business-people, purpose, and profit-which creates sustainable, long-term success and personal fulfillment.
