Author: Peter Kim
Publisher: Createspace Independent Publishing Platform
ISBN: 9781512214567
Category : Computer crimes
Languages : en
Pages : 0
Book Description
Just as a professional athlete doesn't show up without a solid game plan, ethical hackers, IT professionals, and security researchers should not be unprepared, either. The Hacker Playbook provides them their own game plans. Written by a longtime security professional and CEO of Secure Planet, LLC, this step-by-step guide to the "game" of penetration hacking features hands-on examples and helpful advice from the top of the field. Through a series of football-style "plays," this straightforward guide gets to the root of many of the roadblocks people may face while penetration testing-including attacking different types of networks, pivoting through security controls, privilege escalation, and evading antivirus software. From "Pregame" research to "The Drive" and "The Lateral Pass," the practical plays listed can be read in order or referenced as needed. Either way, the valuable advice within will put you in the mindset of a penetration tester of a Fortune 500 company, regardless of your career or level of experience. This second version of The Hacker Playbook takes all the best "plays" from the original book and incorporates the latest attacks, tools, and lessons learned. Double the content compared to its predecessor, this guide further outlines building a lab, walks through test cases for attacks, and provides more customized code. Whether you're downing energy drinks while desperately looking for an exploit, or preparing for an exciting new job in IT security, this guide is an essential part of any ethical hacker's library-so there's no reason not to get in the game.
The Hacker Playbook 2
Author: Peter Kim
Publisher: Createspace Independent Publishing Platform
ISBN: 9781512214567
Category : Computer crimes
Languages : en
Pages : 0
Book Description
Just as a professional athlete doesn't show up without a solid game plan, ethical hackers, IT professionals, and security researchers should not be unprepared, either. The Hacker Playbook provides them their own game plans. Written by a longtime security professional and CEO of Secure Planet, LLC, this step-by-step guide to the "game" of penetration hacking features hands-on examples and helpful advice from the top of the field. Through a series of football-style "plays," this straightforward guide gets to the root of many of the roadblocks people may face while penetration testing-including attacking different types of networks, pivoting through security controls, privilege escalation, and evading antivirus software. From "Pregame" research to "The Drive" and "The Lateral Pass," the practical plays listed can be read in order or referenced as needed. Either way, the valuable advice within will put you in the mindset of a penetration tester of a Fortune 500 company, regardless of your career or level of experience. This second version of The Hacker Playbook takes all the best "plays" from the original book and incorporates the latest attacks, tools, and lessons learned. Double the content compared to its predecessor, this guide further outlines building a lab, walks through test cases for attacks, and provides more customized code. Whether you're downing energy drinks while desperately looking for an exploit, or preparing for an exciting new job in IT security, this guide is an essential part of any ethical hacker's library-so there's no reason not to get in the game.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781512214567
Category : Computer crimes
Languages : en
Pages : 0
Book Description
Just as a professional athlete doesn't show up without a solid game plan, ethical hackers, IT professionals, and security researchers should not be unprepared, either. The Hacker Playbook provides them their own game plans. Written by a longtime security professional and CEO of Secure Planet, LLC, this step-by-step guide to the "game" of penetration hacking features hands-on examples and helpful advice from the top of the field. Through a series of football-style "plays," this straightforward guide gets to the root of many of the roadblocks people may face while penetration testing-including attacking different types of networks, pivoting through security controls, privilege escalation, and evading antivirus software. From "Pregame" research to "The Drive" and "The Lateral Pass," the practical plays listed can be read in order or referenced as needed. Either way, the valuable advice within will put you in the mindset of a penetration tester of a Fortune 500 company, regardless of your career or level of experience. This second version of The Hacker Playbook takes all the best "plays" from the original book and incorporates the latest attacks, tools, and lessons learned. Double the content compared to its predecessor, this guide further outlines building a lab, walks through test cases for attacks, and provides more customized code. Whether you're downing energy drinks while desperately looking for an exploit, or preparing for an exciting new job in IT security, this guide is an essential part of any ethical hacker's library-so there's no reason not to get in the game.
The Hacker Playbook
Author: Peter Kim
Publisher: Createspace Independent Pub
ISBN: 9781494932633
Category : Computers
Languages : en
Pages : 276
Book Description
Just as a professional athlete doesn't show up without a solid game plan, ethical hackers, IT professionals, and security researchers should not be unprepared, either. The Hacker Playbook provides them their own game plans. Written by a longtime security professional and CEO of Secure Planet, LLC, this step-by-step guide to the “game” of penetration hacking features hands-on examples and helpful advice from the top of the field. Through a series of football-style “plays,” this straightforward guide gets to the root of many of the roadblocks people may face while penetration testing—including attacking different types of networks, pivoting through security controls, and evading antivirus software. From “Pregame” research to “The Drive” and “The Lateral Pass,” the practical plays listed can be read in order or referenced as needed. Either way, the valuable advice within will put you in the mindset of a penetration tester of a Fortune 500 company, regardless of your career or level of experience. Whether you're downing energy drinks while desperately looking for an exploit, or preparing for an exciting new job in IT security, this guide is an essential part of any ethical hacker's library—so there's no reason not to get in the game.
Publisher: Createspace Independent Pub
ISBN: 9781494932633
Category : Computers
Languages : en
Pages : 276
Book Description
Just as a professional athlete doesn't show up without a solid game plan, ethical hackers, IT professionals, and security researchers should not be unprepared, either. The Hacker Playbook provides them their own game plans. Written by a longtime security professional and CEO of Secure Planet, LLC, this step-by-step guide to the “game” of penetration hacking features hands-on examples and helpful advice from the top of the field. Through a series of football-style “plays,” this straightforward guide gets to the root of many of the roadblocks people may face while penetration testing—including attacking different types of networks, pivoting through security controls, and evading antivirus software. From “Pregame” research to “The Drive” and “The Lateral Pass,” the practical plays listed can be read in order or referenced as needed. Either way, the valuable advice within will put you in the mindset of a penetration tester of a Fortune 500 company, regardless of your career or level of experience. Whether you're downing energy drinks while desperately looking for an exploit, or preparing for an exciting new job in IT security, this guide is an essential part of any ethical hacker's library—so there's no reason not to get in the game.
Becoming the Hacker
Author: Adrian Pruteanu
Publisher: Packt Publishing Ltd
ISBN: 1788623754
Category : Computers
Languages : en
Pages : 405
Book Description
Web penetration testing by becoming an ethical hacker. Protect the web by learning the tools, and the tricks of the web application attacker. Key FeaturesBuilds on books and courses on penetration testing for beginnersCovers both attack and defense perspectivesExamines which tool to deploy to suit different applications and situationsBook Description Becoming the Hacker will teach you how to approach web penetration testing with an attacker's mindset. While testing web applications for performance is common, the ever-changing threat landscape makes security testing much more difficult for the defender. There are many web application tools that claim to provide a complete survey and defense against potential threats, but they must be analyzed in line with the security needs of each web application or service. We must understand how an attacker approaches a web application and the implications of breaching its defenses. Through the first part of the book, Adrian Pruteanu walks you through commonly encountered vulnerabilities and how to take advantage of them to achieve your goal. The latter part of the book shifts gears and puts the newly learned techniques into practice, going over scenarios where the target may be a popular content management system or a containerized application and its network. Becoming the Hacker is a clear guide to web application security from an attacker's point of view, from which both sides can benefit. What you will learnStudy the mindset of an attackerAdopt defensive strategiesClassify and plan for standard web application security threatsPrepare to combat standard system security problemsDefend WordPress and mobile applicationsUse security tools and plan for defense against remote executionWho this book is for The reader should have basic security experience, for example, through running a network or encountering security issues during application development. Formal education in security is useful, but not required. This title is suitable for people with at least two years of experience in development, network management, or DevOps, or with an established interest in security.
Publisher: Packt Publishing Ltd
ISBN: 1788623754
Category : Computers
Languages : en
Pages : 405
Book Description
Web penetration testing by becoming an ethical hacker. Protect the web by learning the tools, and the tricks of the web application attacker. Key FeaturesBuilds on books and courses on penetration testing for beginnersCovers both attack and defense perspectivesExamines which tool to deploy to suit different applications and situationsBook Description Becoming the Hacker will teach you how to approach web penetration testing with an attacker's mindset. While testing web applications for performance is common, the ever-changing threat landscape makes security testing much more difficult for the defender. There are many web application tools that claim to provide a complete survey and defense against potential threats, but they must be analyzed in line with the security needs of each web application or service. We must understand how an attacker approaches a web application and the implications of breaching its defenses. Through the first part of the book, Adrian Pruteanu walks you through commonly encountered vulnerabilities and how to take advantage of them to achieve your goal. The latter part of the book shifts gears and puts the newly learned techniques into practice, going over scenarios where the target may be a popular content management system or a containerized application and its network. Becoming the Hacker is a clear guide to web application security from an attacker's point of view, from which both sides can benefit. What you will learnStudy the mindset of an attackerAdopt defensive strategiesClassify and plan for standard web application security threatsPrepare to combat standard system security problemsDefend WordPress and mobile applicationsUse security tools and plan for defense against remote executionWho this book is for The reader should have basic security experience, for example, through running a network or encountering security issues during application development. Formal education in security is useful, but not required. This title is suitable for people with at least two years of experience in development, network management, or DevOps, or with an established interest in security.
Penetration Testing
Author: Georgia Weidman
Publisher: No Starch Press
ISBN: 1593275641
Category : Computers
Languages : en
Pages : 531
Book Description
Penetration testers simulate cyber attacks to find security weaknesses in networks, operating systems, and applications. Information security experts worldwide use penetration techniques to evaluate enterprise defenses. In Penetration Testing, security expert, researcher, and trainer Georgia Weidman introduces you to the core skills and techniques that every pentester needs. Using a virtual machine–based lab that includes Kali Linux and vulnerable operating systems, you’ll run through a series of practical lessons with tools like Wireshark, Nmap, and Burp Suite. As you follow along with the labs and launch attacks, you’ll experience the key stages of an actual assessment—including information gathering, finding exploitable vulnerabilities, gaining access to systems, post exploitation, and more. Learn how to: –Crack passwords and wireless network keys with brute-forcing and wordlists –Test web applications for vulnerabilities –Use the Metasploit Framework to launch exploits and write your own Metasploit modules –Automate social-engineering attacks –Bypass antivirus software –Turn access to one machine into total control of the enterprise in the post exploitation phase You’ll even explore writing your own exploits. Then it’s on to mobile hacking—Weidman’s particular area of research—with her tool, the Smartphone Pentest Framework. With its collection of hands-on lessons that cover key tools and strategies, Penetration Testing is the introduction that every aspiring hacker needs.
Publisher: No Starch Press
ISBN: 1593275641
Category : Computers
Languages : en
Pages : 531
Book Description
Penetration testers simulate cyber attacks to find security weaknesses in networks, operating systems, and applications. Information security experts worldwide use penetration techniques to evaluate enterprise defenses. In Penetration Testing, security expert, researcher, and trainer Georgia Weidman introduces you to the core skills and techniques that every pentester needs. Using a virtual machine–based lab that includes Kali Linux and vulnerable operating systems, you’ll run through a series of practical lessons with tools like Wireshark, Nmap, and Burp Suite. As you follow along with the labs and launch attacks, you’ll experience the key stages of an actual assessment—including information gathering, finding exploitable vulnerabilities, gaining access to systems, post exploitation, and more. Learn how to: –Crack passwords and wireless network keys with brute-forcing and wordlists –Test web applications for vulnerabilities –Use the Metasploit Framework to launch exploits and write your own Metasploit modules –Automate social-engineering attacks –Bypass antivirus software –Turn access to one machine into total control of the enterprise in the post exploitation phase You’ll even explore writing your own exploits. Then it’s on to mobile hacking—Weidman’s particular area of research—with her tool, the Smartphone Pentest Framework. With its collection of hands-on lessons that cover key tools and strategies, Penetration Testing is the introduction that every aspiring hacker needs.
The Art of Intrusion
Author: Kevin D. Mitnick
Publisher: John Wiley & Sons
ISBN: 0470503823
Category : Computers
Languages : en
Pages : 354
Book Description
Hacker extraordinaire Kevin Mitnick delivers the explosive encore to his bestselling The Art of Deception Kevin Mitnick, the world's most celebrated hacker, now devotes his life to helping businesses and governments combat data thieves, cybervandals, and other malicious computer intruders. In his bestselling The Art of Deception, Mitnick presented fictionalized case studies that illustrated how savvy computer crackers use "social engineering" to compromise even the most technically secure computer systems. Now, in his new book, Mitnick goes one step further, offering hair-raising stories of real-life computer break-ins-and showing how the victims could have prevented them. Mitnick's reputation within the hacker community gave him unique credibility with the perpetrators of these crimes, who freely shared their stories with him-and whose exploits Mitnick now reveals in detail for the first time, including: A group of friends who won nearly a million dollars in Las Vegas by reverse-engineering slot machines Two teenagers who were persuaded by terrorists to hack into the Lockheed Martin computer systems Two convicts who joined forces to become hackers inside a Texas prison A "Robin Hood" hacker who penetrated the computer systems of many prominent companies-andthen told them how he gained access With riveting "you are there" descriptions of real computer break-ins, indispensable tips on countermeasures security professionals need to implement now, and Mitnick's own acerbic commentary on the crimes he describes, this book is sure to reach a wide audience-and attract the attention of both law enforcement agencies and the media.
Publisher: John Wiley & Sons
ISBN: 0470503823
Category : Computers
Languages : en
Pages : 354
Book Description
Hacker extraordinaire Kevin Mitnick delivers the explosive encore to his bestselling The Art of Deception Kevin Mitnick, the world's most celebrated hacker, now devotes his life to helping businesses and governments combat data thieves, cybervandals, and other malicious computer intruders. In his bestselling The Art of Deception, Mitnick presented fictionalized case studies that illustrated how savvy computer crackers use "social engineering" to compromise even the most technically secure computer systems. Now, in his new book, Mitnick goes one step further, offering hair-raising stories of real-life computer break-ins-and showing how the victims could have prevented them. Mitnick's reputation within the hacker community gave him unique credibility with the perpetrators of these crimes, who freely shared their stories with him-and whose exploits Mitnick now reveals in detail for the first time, including: A group of friends who won nearly a million dollars in Las Vegas by reverse-engineering slot machines Two teenagers who were persuaded by terrorists to hack into the Lockheed Martin computer systems Two convicts who joined forces to become hackers inside a Texas prison A "Robin Hood" hacker who penetrated the computer systems of many prominent companies-andthen told them how he gained access With riveting "you are there" descriptions of real computer break-ins, indispensable tips on countermeasures security professionals need to implement now, and Mitnick's own acerbic commentary on the crimes he describes, this book is sure to reach a wide audience-and attract the attention of both law enforcement agencies and the media.
Advanced Penetration Testing
Author: Wil Allsopp
Publisher: John Wiley & Sons
ISBN: 1119367662
Category : Computers
Languages : en
Pages : 267
Book Description
Build a better defense against motivated, organized, professional attacks Advanced Penetration Testing: Hacking the World's Most Secure Networks takes hacking far beyond Kali linux and Metasploit to provide a more complex attack simulation. Featuring techniques not taught in any certification prep or covered by common defensive scanners, this book integrates social engineering, programming, and vulnerability exploits into a multidisciplinary approach for targeting and compromising high security environments. From discovering and creating attack vectors, and moving unseen through a target enterprise, to establishing command and exfiltrating data—even from organizations without a direct Internet connection—this guide contains the crucial techniques that provide a more accurate picture of your system's defense. Custom coding examples use VBA, Windows Scripting Host, C, Java, JavaScript, Flash, and more, with coverage of standard library applications and the use of scanning tools to bypass common defensive measures. Typical penetration testing consists of low-level hackers attacking a system with a list of known vulnerabilities, and defenders preventing those hacks using an equally well-known list of defensive scans. The professional hackers and nation states on the forefront of today's threats operate at a much more complex level—and this book shows you how to defend your high security network. Use targeted social engineering pretexts to create the initial compromise Leave a command and control structure in place for long-term access Escalate privilege and breach networks, operating systems, and trust structures Infiltrate further using harvested credentials while expanding control Today's threats are organized, professionally-run, and very much for-profit. Financial institutions, health care organizations, law enforcement, government agencies, and other high-value targets need to harden their IT infrastructure and human capital against targeted advanced attacks from motivated professionals. Advanced Penetration Testing goes beyond Kali linux and Metasploit and to provide you advanced pen testing for high security networks.
Publisher: John Wiley & Sons
ISBN: 1119367662
Category : Computers
Languages : en
Pages : 267
Book Description
Build a better defense against motivated, organized, professional attacks Advanced Penetration Testing: Hacking the World's Most Secure Networks takes hacking far beyond Kali linux and Metasploit to provide a more complex attack simulation. Featuring techniques not taught in any certification prep or covered by common defensive scanners, this book integrates social engineering, programming, and vulnerability exploits into a multidisciplinary approach for targeting and compromising high security environments. From discovering and creating attack vectors, and moving unseen through a target enterprise, to establishing command and exfiltrating data—even from organizations without a direct Internet connection—this guide contains the crucial techniques that provide a more accurate picture of your system's defense. Custom coding examples use VBA, Windows Scripting Host, C, Java, JavaScript, Flash, and more, with coverage of standard library applications and the use of scanning tools to bypass common defensive measures. Typical penetration testing consists of low-level hackers attacking a system with a list of known vulnerabilities, and defenders preventing those hacks using an equally well-known list of defensive scans. The professional hackers and nation states on the forefront of today's threats operate at a much more complex level—and this book shows you how to defend your high security network. Use targeted social engineering pretexts to create the initial compromise Leave a command and control structure in place for long-term access Escalate privilege and breach networks, operating systems, and trust structures Infiltrate further using harvested credentials while expanding control Today's threats are organized, professionally-run, and very much for-profit. Financial institutions, health care organizations, law enforcement, government agencies, and other high-value targets need to harden their IT infrastructure and human capital against targeted advanced attacks from motivated professionals. Advanced Penetration Testing goes beyond Kali linux and Metasploit and to provide you advanced pen testing for high security networks.
Hardware Hacking
Author: Joe Grand
Publisher: Elsevier
ISBN: 0080478255
Category : Computers
Languages : en
Pages : 575
Book Description
"If I had this book 10 years ago, the FBI would never have found me!" -- Kevin Mitnick This book has something for everyone---from the beginner hobbyist with no electronics or coding experience to the self-proclaimed "gadget geek." Take an ordinary piece of equipment and turn it into a personal work of art. Build upon an existing idea to create something better. Have fun while voiding your warranty! Some of the hardware hacks in this book include: * Don't toss your iPod away when the battery dies! Don't pay Apple the $99 to replace it! Install a new iPod battery yourself without Apple's "help"* An Apple a day! Modify a standard Apple USB Mouse into a glowing UFO Mouse or build a FireWire terabyte hard drive and custom case* Have you played Atari today? Create an arcade-style Atari 5200 paddle controller for your favorite retro videogames or transform the Atari 2600 joystick into one that can be used by left-handed players* Modern game systems, too! Hack your PlayStation 2 to boot code from the memory card or modify your PlayStation 2 for homebrew game development* Videophiles unite! Design, build, and configure your own Windows- or Linux-based Home Theater PC* Ride the airwaves! Modify a wireless PCMCIA NIC to include an external antenna connector or load Linux onto your Access Point* Stick it to The Man! Remove the proprietary barcode encoding from your CueCat and turn it into a regular barcode reader* Hack your Palm! Upgrade the available RAM on your Palm m505 from 8MB to 16MB· Includes hacks of today's most popular gaming systems like Xbox and PS/2.· Teaches readers to unlock the full entertainment potential of their desktop PC.· Frees iMac owners to enhance the features they love and get rid of the ones they hate.
Publisher: Elsevier
ISBN: 0080478255
Category : Computers
Languages : en
Pages : 575
Book Description
"If I had this book 10 years ago, the FBI would never have found me!" -- Kevin Mitnick This book has something for everyone---from the beginner hobbyist with no electronics or coding experience to the self-proclaimed "gadget geek." Take an ordinary piece of equipment and turn it into a personal work of art. Build upon an existing idea to create something better. Have fun while voiding your warranty! Some of the hardware hacks in this book include: * Don't toss your iPod away when the battery dies! Don't pay Apple the $99 to replace it! Install a new iPod battery yourself without Apple's "help"* An Apple a day! Modify a standard Apple USB Mouse into a glowing UFO Mouse or build a FireWire terabyte hard drive and custom case* Have you played Atari today? Create an arcade-style Atari 5200 paddle controller for your favorite retro videogames or transform the Atari 2600 joystick into one that can be used by left-handed players* Modern game systems, too! Hack your PlayStation 2 to boot code from the memory card or modify your PlayStation 2 for homebrew game development* Videophiles unite! Design, build, and configure your own Windows- or Linux-based Home Theater PC* Ride the airwaves! Modify a wireless PCMCIA NIC to include an external antenna connector or load Linux onto your Access Point* Stick it to The Man! Remove the proprietary barcode encoding from your CueCat and turn it into a regular barcode reader* Hack your Palm! Upgrade the available RAM on your Palm m505 from 8MB to 16MB· Includes hacks of today's most popular gaming systems like Xbox and PS/2.· Teaches readers to unlock the full entertainment potential of their desktop PC.· Frees iMac owners to enhance the features they love and get rid of the ones they hate.
Metasploit Penetration Testing Cookbook
Author: Abhinav Singh
Publisher: Packt Publishing Ltd
ISBN: 1849517436
Category : Computers
Languages : en
Pages : 419
Book Description
Over 80 recipes to master the most widely used penetration testing framework.
Publisher: Packt Publishing Ltd
ISBN: 1849517436
Category : Computers
Languages : en
Pages : 419
Book Description
Over 80 recipes to master the most widely used penetration testing framework.
The Web Application Hacker's Handbook
Author: Dafydd Stuttard
Publisher: John Wiley & Sons
ISBN: 1118079612
Category : Computers
Languages : en
Pages : 770
Book Description
This book is a practical guide to discovering and exploiting security flaws in web applications. The authors explain each category of vulnerability using real-world examples, screen shots and code extracts. The book is extremely practical in focus, and describes in detail the steps involved in detecting and exploiting each kind of security weakness found within a variety of applications such as online banking, e-commerce and other web applications. The topics covered include bypassing login mechanisms, injecting code, exploiting logic flaws and compromising other users. Because every web application is different, attacking them entails bringing to bear various general principles, techniques and experience in an imaginative way. The most successful hackers go beyond this, and find ways to automate their bespoke attacks. This handbook describes a proven methodology that combines the virtues of human intelligence and computerized brute force, often with devastating results. The authors are professional penetration testers who have been involved in web application security for nearly a decade. They have presented training courses at the Black Hat security conferences throughout the world. Under the alias "PortSwigger", Dafydd developed the popular Burp Suite of web application hack tools.
Publisher: John Wiley & Sons
ISBN: 1118079612
Category : Computers
Languages : en
Pages : 770
Book Description
This book is a practical guide to discovering and exploiting security flaws in web applications. The authors explain each category of vulnerability using real-world examples, screen shots and code extracts. The book is extremely practical in focus, and describes in detail the steps involved in detecting and exploiting each kind of security weakness found within a variety of applications such as online banking, e-commerce and other web applications. The topics covered include bypassing login mechanisms, injecting code, exploiting logic flaws and compromising other users. Because every web application is different, attacking them entails bringing to bear various general principles, techniques and experience in an imaginative way. The most successful hackers go beyond this, and find ways to automate their bespoke attacks. This handbook describes a proven methodology that combines the virtues of human intelligence and computerized brute force, often with devastating results. The authors are professional penetration testers who have been involved in web application security for nearly a decade. They have presented training courses at the Black Hat security conferences throughout the world. Under the alias "PortSwigger", Dafydd developed the popular Burp Suite of web application hack tools.
Hacking Sales
Author: Max Altschuler
Publisher: John Wiley & Sons
ISBN: 1119281644
Category : Business & Economics
Languages : en
Pages : 164
Book Description
Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
Publisher: John Wiley & Sons
ISBN: 1119281644
Category : Business & Economics
Languages : en
Pages : 164
Book Description
Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.