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Author: Jane McCarthy
Publisher: Simon and Schuster
ISBN: 1510778764
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
Branding is not only more fun with a goddess to guide you—it’s also more powerful. In The Goddess Guide to Branding, brand strategist Jane McCarthy and venture capitalist Kate McAndrew introduce you to eight goddess archetypes whose timeless energies are alive in successful brands today. From there, they lead you on a journey to build your own brand in a way that is authentic to your company and ultra-appealing to your community. Throughout the book, female founders and brand leaders share what they’ve learned on their own brand-building journeys. It’s truly a powerhouse collective of women invested in seeing you succeed: Laura Modi (CEO & Co-Founder Bobbie) Sallie Krawcheck (CEO & Founder Ellevest) Georgina Gooley (Co-Founder Billie) Sophie Bambuck (CMO The North Face) Sali Christeson (CEO & Founder Argent) Susan Griffin-Black (Co-CEO & Co-Founder EO Products) Alexandra Fine (CEO & Founder Dame) Sashee Chandran (CEO & Founder Tea Drops) and more… The branding method shared in the book is intuitive and inspired. You don’t need an MBA or a background in marketing to "get" it. You’ll be showered with ideas at every step. And you’ll walk away with a complete blueprint for your brand, so your business can flourish and endure. If you’re starting your brand from scratch, this book is for you. If you’re looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too.
Author: Jane McCarthy
Publisher: Simon and Schuster
ISBN: 1510778764
Category : Business & Economics
Languages : en
Pages : 381
Get Book Here
Book Description
Branding is not only more fun with a goddess to guide you—it’s also more powerful. In The Goddess Guide to Branding, brand strategist Jane McCarthy and venture capitalist Kate McAndrew introduce you to eight goddess archetypes whose timeless energies are alive in successful brands today. From there, they lead you on a journey to build your own brand in a way that is authentic to your company and ultra-appealing to your community. Throughout the book, female founders and brand leaders share what they’ve learned on their own brand-building journeys. It’s truly a powerhouse collective of women invested in seeing you succeed: Laura Modi (CEO & Co-Founder Bobbie) Sallie Krawcheck (CEO & Founder Ellevest) Georgina Gooley (Co-Founder Billie) Sophie Bambuck (CMO The North Face) Sali Christeson (CEO & Founder Argent) Susan Griffin-Black (Co-CEO & Co-Founder EO Products) Alexandra Fine (CEO & Founder Dame) Sashee Chandran (CEO & Founder Tea Drops) and more… The branding method shared in the book is intuitive and inspired. You don’t need an MBA or a background in marketing to "get" it. You’ll be showered with ideas at every step. And you’ll walk away with a complete blueprint for your brand, so your business can flourish and endure. If you’re starting your brand from scratch, this book is for you. If you’re looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too.
Author: Gisele Scanlon
Publisher: Harper Collins
ISBN: 0062043285
Category : Design
Languages : en
Pages : 290
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Book Description
With Gisèle Scanlon's chic and sophisticated guide, every woman can perfect her divine. In The Goddess Guide, she shares the secrets of living an unforgettable and desirable life, garnered from her own experiences and insight as well as those from a throng of fashion houses and celebrities, including Dolce & Gabbana, Laura Mercier, top New York trainer David Kirsch, and award–winning Chef Heston Blumenthal. Discover such secrets as: Finding the perfect bra Make-up bag essentials Closet cleaning the eBay way Caring for fine cashmere The best vintage shops around the world Essential discount websites, seasonal trends, and a body shape guide Tips for a clutter-free home, and much more Want to know why the soles of Christian Luoboutin's beautiful shoes are always crimson red? Ever wondered what Britartist Tracey Emin collects? Going to London, Paris, New York and need to know what prefumes, trinkets and treats to try out and bring home so that you can relive your trip and share the world with your family and friends? Perhaps you have a room to decorate and want to put up – and customize – a wall that will give you a daily feelgood feeling? Still searching for the best – fitting jeans, the snuggliest duvet, that awesome movie to watch while you work at home on a day off of work or fancy buying a neat piece of street art? Not only does The Goddess Guide, written by worldwide coolhunter Gisèle Scanlon contain all of the answers to the previous questions, but it's also beautiful to hold and own. The cover is a collection of Gisèle's favourite things experienced in her travels put together in a lush velvet rich flock by her photographer coolhunting partner. Inside this eclectic homemade handbook is another beautiful visual treat, each chapter heading has been embroidered by the Queen of England's embroiderery house and each page is completely original and individually scrapbooked and handmade with layers of illustration, photography and exquisite tips. The Goddess Guide also contains handwritten letters from cool industry insiders as varied as Nylon magazine editor Marvin Scott Jarrett and New York fashion designer Narciso Rodriquez. From getting the perfect Hollywood smile from world renowned experts Marc Lowenburg and Gregg Lituchy in New York to booking the best hotel bed and seeing Christian Louboutin's Paris to obtaining those perfectly sculpted arms, The Goddess Guide has it all.
Author: David Airey
Publisher: Rockport Publishers
ISBN: 1631595946
Category : Design
Languages : en
Pages : 291
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Book Description
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Author: Patricia F. Nicolino, MBA
Publisher: Penguin
ISBN: 1101199156
Category : Fiction
Languages : en
Pages : 465
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Book Description
Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.
Author:
Publisher: Lulu.com
ISBN: 0615221467
Category :
Languages : en
Pages : 86
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Book Description
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118418743
Category : Design
Languages : en
Pages : 338
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Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author: A. Simpson
Publisher: Springer
ISBN: 1137351829
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to the people the company wants to reach, and – more importantly – listen to them. A brand which both enhances people’s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.
Author: Kalynn Amadio
Publisher: Maven House
ISBN: 1938548493
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way. This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to you; How to identify your ideal prospects and find them on social media sites; How to create and deliver content effectively; How to develop a social media marketing strategy, including a personalized Marketing Action Plan; How to have fun on the journey while gaining mastery over the medium. Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you're ready to begin your journey.
Author: A. Bronwyn Llewellyn
Publisher: Rockport Publishers
ISBN: 9781564969200
Category : House & Home
Languages : en
Pages : 144
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Book Description
Draws on the mythological stories of seven Greek goddesses to present a range of decorating ideas and themes designed to enhance a home, in a guide that demonstrates how to use symbols, forms, and rituals to promote feelings of warmth, sensuality, and serenity.
Author: Julius Vitali
Publisher: Simon and Schuster
ISBN: 1581159870
Category : Art
Languages : en
Pages : 432
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Book Description
Filled with innovative tips and advice for the fine artist on a budget, The Fine Artist's Guide to Marketing and Self-Promotion teaches you how to function as your own press agent. Learn how to create attention grabbing publicity videos, press releases, and e-mails; exhibit and publish your work in magazines and newspapers; assemble grant proposals; write effective résumés; use slides, CDs, Web sites, and other photographic and digital reproductions to get your work into the public eye, and how to qualify for arts-in-education residencies and artists’ communities. This updated book also features extensive listings of organizations, services, publications, and other vital resources, along with in-depth profiles of successful artists who have developed effective techniques for marketing and promoting their work. If you’re ready to take charge of your art career, you can’t afford to be without the information contained in this handy guide.
