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Author: Clotaire Rapaille
Publisher: Macmillan
ISBN: 1137279710
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values
Author: Clotaire Rapaille
Publisher: Macmillan
ISBN: 1137279710
Category : Business & Economics
Languages : en
Pages : 306
Get Book Here
Book Description
The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values
Author: Clotaire Rapaille
Publisher: St. Martin's Press
ISBN: 1466879343
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master's degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed. Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all.
![Summary of The Global Code – [Review Keypoints and Take-aways] PDF](https://books.google.com/books/content/images/frontcover/zCSeEAAAQBAJ?fife=w80-h100)
Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 14
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Book Description
The summary of The Global Code – How a New Culture of Universal Values Is Reshaping Business and Marketing presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "The Global Code" from 2015 is about a recent occurrence on a global scale: a global unconsciousness, also known as a code, that includes a new set of values, beliefs, and principles. The Global Tribe, a highly mobile and cross-cultural group of people who are setting trends, shaking up the old status quo, and becoming the target demographic for global luxury brands, has formulated and adopted this code, and its members share it with one another. The Global Code summary includes the key points and important takeaways from the book The Global Code by Clotaire Rapaille. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at
[email protected].
Author: Marc Schmitz
Publisher: Bruylant
ISBN: 2802771256
Category : Law
Languages : en
Pages : 62
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Book Description
L’Union internationale des huissiers de justice (UIHJ) a été créée en 1952. Elle regroupe une centaine de Chambre Nationales, associations professionnelles ou services publics d’exécution émanant de 5 continents. Elle a pour vocation de représenter ses membres auprès des organisations internationales et d’assurer la collaboration avec les organismes professionnels nationaux. Elle pourvoit à l’amélioration des droits procéduraux nationaux et des traités internationaux. Elle s’efforce de promouvoir les idées, les projets et les initiatives tendant au progrès et à l’élévation du statut indépendant de l’huissier de justice. Dans un espace planétaire largement dominé par l’économie, il importe que les juristes remplissent leur rôle en renforçant la présence et le prestige de la justice. S’agissant du droit de l’exécution, l’UIHJ entend mettre à profit son expérience et son influence pour assurer l’effectivité de l’exécution des décisions de justice partout où cela sera possible. Tous les trois ans, l’UIHJ organise un congrès international, lieu de grandes réflexions prospectives. Le thème du congrès de Washington DC (USA) en 2006, « L’harmonisation des procédures d’exécution dans un espace de justice sans frontières », a consacré la naissance du Code mondial de l’exécution, publié en 2015 à l’occasion des travaux du congrès international des huissiers de justice à Madrid (Espagne), fondant les bases d’une harmonisation universelle des règles d’exécution. Depuis, l’UIHJ travaille à la construction d’un ensemble normatif, pour fournir à tous les États des règles simples, efficaces pour permettre à tous les systèmes judiciaires d’utiliser un langage commun. L’exécution digitale représente incontestablement aujourd’hui le plus grand défi auquel le monde doit fait face en matière d’exécution des décisions de justice. Le Code mondial de l’exécution digitale, destiné à s’intégrer au Code mondial de l’exécution, est le résultat du travail de l’UIHJ et du Conseil Scientifique dans ce domaine. =============== Every three years the UIHJ organises an international congress, which provides an occasion to reflect and discuss future developments. The theme of the Washington, DC (USA) congress in 2006, “The harmonisation of enforcement procedures in an area of justice without borders”, enshrined the birth of the Global Code of Enforcement. The Code was published in 2015 on the occasion the work of the international congress of judicial officers in Madrid (Spain), laying the foundations for universal harmonisation of the rules of enforcement. Since then, the UIHJ has been working on building a set of standards, to provide all States with simple, effective principles to allow all judicial systems to use a common language.
Author: Katharina Pistor
Publisher: Princeton University Press
ISBN: 0691208603
Category : Business & Economics
Languages : en
Pages : 315
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Book Description
"Capital is the defining feature of modern economies, yet most people have no idea where it actually comes from. What is it, exactly, that transforms mere wealth into an asset that automatically creates more wealth? The Code of Capital explains how capital is created behind closed doors in the offices of private attorneys, and why this little-known fact is one of the biggest reasons for the widening wealth gap between the holders of capital and everybody else. In this revealing book, Katharina Pistor argues that the law selectively "codes" certain assets, endowing them with the capacity to protect and produce private wealth. With the right legal coding, any object, claim, or idea can be turned into capital - and lawyers are the keepers of the code. Pistor describes how they pick and choose among different legal systems and legal devices for the ones that best serve their clients' needs, and how techniques that were first perfected centuries ago to code landholdings as capital are being used today to code stocks, bonds, ideas, and even expectations--assets that exist only in law. A powerful new way of thinking about one of the most pernicious problems of our time, The Code of Capital explores the different ways that debt, complex financial products, and other assets are coded to give financial advantage to their holders. This provocative book paints a troubling portrait of the pervasive global nature of the code, the people who shape it, and the governments that enforce it."--Provided by publisher.
Author: International Commission on Zoological Nomenclature
Publisher: Univ of California Press
ISBN: 9780853010036
Category : Animals
Languages : fr
Pages : 364
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Book Description
Author: Pravat K. Choudhury
Publisher: Springer
ISBN: 3319173952
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Cleovi C. Mosuela
Publisher: Springer Nature
ISBN: 3030445801
Category : Social Science
Languages : en
Pages : 218
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Book Description
Sitting at the nexus of labor migration and health care work, this book examines the dynamic relationship between nurses’ cross-border movement and efforts to regulate their migration. Grounded in multi-sited qualitative research, this volume analyzes the changing social dimensions and transnational scale of global nursing, focusing particularly on the recruitment from the Philippines to Germany. The flow of nursing skills from resource-poor countries to well-off ones is not only producing a global care crisis, but also serves as a prime example of the international race for talent and skill. As it takes a critical eye to the emerging field of migration governance or management as the preferred policy response to competing discourses of global care crises and the global competition for skilled care work, this book highlights not only the shifting web of actors, discourses, and practices in care work migration management, but also, and more importantly, how various forms of care figure in the global migration of nurses.
Author: Doris Schroeder
Publisher: Springer
ISBN: 3319647318
Category : Philosophy
Languages : en
Pages : 144
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Book Description
This open access book provides original, up-to-date case studies of “ethics dumping” that were largely facilitated by loopholes in the ethics governance of low and middle-income countries. It is instructive even to experienced researchers since it provides a voice to vulnerable populations from the fore mentioned countries. Ensuring the ethical conduct of North-South collaborations in research is a process fraught with difficulties. The background conditions under which such collaborations take place include extreme differentials in available income and power, as well as a past history of colonialism, while differences in culture can add a new layer of complications. In this context, up-to-date case studies of unethical conduct are essential for research ethics training.
Author: Nicola Yeates
Publisher: Routledge
ISBN: 1317391799
Category : Political Science
Languages : en
Pages : 305
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Book Description
This book is the first comprehensive study of international health worker-migration and -recruitment from the perspective of global governance, policy and politics. Covering 70 years of history of the development of this global policy field, this book presents new and previously unpublished data, based on primary research, to reveal for the first time that international health worker-migration-and -recruitment have been major concerns of global policy-making going back to the foundations of post-war international cooperation. The authors analyse the policies and programmes of a wide range of international organisations, from WHO, ILO and UNESCO to the IOM, World Bank and OECD, and feature extended analysis of bilateral agreements to manage health worker migration and recruitment, critiquing the claim that they work in the interests of all countries. Yeates’ and Pillinger’s ground-breaking analysis of global governance presents an assiduously researched study showing how the interplay and intersections of several global institutional regimes – spanning labour, migration, health, social protection, trade and business, equality and human rights – shape global policy responses to this major health care issue that affects all countries worldwide. It discusses the growing challenges to public health as a result of the globalisation of health labour markets, and highlights how global and national policy can realise the health and health-related Sustainable Development Goals for all by 2030. This research monograph will be of key interest to students and scholars of Global Governance, Global Public Policy, Global Health, Global Politics, Migration Studies, Health and Social Care, Social Policy and Development Studies. Policy makers and campaign activists, nationally and globally, will appreciate the practical relevance and applications of the research findings.
