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Author: Clotaire Rapaille
Publisher: St. Martin's Press
ISBN: 1466879343
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master's degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed. Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all.
Author: Clotaire Rapaille
Publisher: St. Martin's Press
ISBN: 1466879343
Category : Business & Economics
Languages : en
Pages : 306
Get Book Here
Book Description
For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master's degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed. Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all.
Author: Clotaire Rapaille
Publisher: Macmillan
ISBN: 1137279710
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values
![Summary of The Global Code – [Review Keypoints and Take-aways] PDF](https://books.google.com/books/content/images/frontcover/zCSeEAAAQBAJ?fife=w80-h100)
Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 14
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Book Description
The summary of The Global Code – How a New Culture of Universal Values Is Reshaping Business and Marketing presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "The Global Code" from 2015 is about a recent occurrence on a global scale: a global unconsciousness, also known as a code, that includes a new set of values, beliefs, and principles. The Global Tribe, a highly mobile and cross-cultural group of people who are setting trends, shaking up the old status quo, and becoming the target demographic for global luxury brands, has formulated and adopted this code, and its members share it with one another. The Global Code summary includes the key points and important takeaways from the book The Global Code by Clotaire Rapaille. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at
[email protected].
Author: Philip Parker
Publisher: Lulu.com
ISBN: 0244178259
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
ACI - the Financial markets Association provides a suite of specialised examinations for front, middle and back-office staff. The ACI FX Global Code Certificate examination is available in English and is electronically delivered. Multimedia TradeWind Limited provides PC based interactive distance learning products and financial markets textbooks. This book provides practical exercises in the form of 400+ multiple choice questions and answers set out in topic order plus one correctly weighted mock (trial) examinations of 40 questions to provide candidates with a realistic means to test their knowledge and understanding of the BIS FX Global Code (July 2021 revision), the current ACI FX Global Code Certificate (July 2019 syllabus) and examination format.
Author: Katharina Pistor
Publisher: Princeton University Press
ISBN: 0691208603
Category : Business & Economics
Languages : en
Pages : 315
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Book Description
"Capital is the defining feature of modern economies, yet most people have no idea where it actually comes from. What is it, exactly, that transforms mere wealth into an asset that automatically creates more wealth? The Code of Capital explains how capital is created behind closed doors in the offices of private attorneys, and why this little-known fact is one of the biggest reasons for the widening wealth gap between the holders of capital and everybody else. In this revealing book, Katharina Pistor argues that the law selectively "codes" certain assets, endowing them with the capacity to protect and produce private wealth. With the right legal coding, any object, claim, or idea can be turned into capital - and lawyers are the keepers of the code. Pistor describes how they pick and choose among different legal systems and legal devices for the ones that best serve their clients' needs, and how techniques that were first perfected centuries ago to code landholdings as capital are being used today to code stocks, bonds, ideas, and even expectations--assets that exist only in law. A powerful new way of thinking about one of the most pernicious problems of our time, The Code of Capital explores the different ways that debt, complex financial products, and other assets are coded to give financial advantage to their holders. This provocative book paints a troubling portrait of the pervasive global nature of the code, the people who shape it, and the governments that enforce it."--Provided by publisher.
Author:
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 8
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Book Description
Presents the text of the Global Code of Ethics for Tourism.
Author: Doris Schroeder
Publisher: Springer
ISBN: 3319647318
Category : Philosophy
Languages : en
Pages : 144
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Book Description
This open access book provides original, up-to-date case studies of “ethics dumping” that were largely facilitated by loopholes in the ethics governance of low and middle-income countries. It is instructive even to experienced researchers since it provides a voice to vulnerable populations from the fore mentioned countries. Ensuring the ethical conduct of North-South collaborations in research is a process fraught with difficulties. The background conditions under which such collaborations take place include extreme differentials in available income and power, as well as a past history of colonialism, while differences in culture can add a new layer of complications. In this context, up-to-date case studies of unethical conduct are essential for research ethics training.
Author: John P. Carlin
Publisher: PublicAffairs
ISBN: 1541773810
Category : Computers
Languages : en
Pages : 477
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Book Description
The inside story of how America's enemies launched a cyber war against us-and how we've learned to fight back With each passing year, the internet-linked attacks on America's interests have grown in both frequency and severity. Overmatched by our military, countries like North Korea, China, Iran, and Russia have found us vulnerable in cyberspace. The "Code War" is upon us. In this dramatic book, former Assistant Attorney General John P. Carlin takes readers to the front lines of a global but little-understood fight as the Justice Department and the FBI chases down hackers, online terrorist recruiters, and spies. Today, as our entire economy goes digital, from banking to manufacturing to transportation, the potential targets for our enemies multiply. This firsthand account is both a remarkable untold story and a warning of dangers yet to come.
Author: Peter McGraw
Publisher: Simon and Schuster
ISBN: 1451665415
Category : Biography & Autobiography
Languages : en
Pages : 256
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Book Description
Part road-trip comedy and part social science experiment, a scientist and a journalist travel the globe to discover the secret behind what makes things funny, questioning countless experts, including Louis C.K., along the way.
Author: Paula Boddington
Publisher: Springer
ISBN: 3319606484
Category : Computers
Languages : en
Pages : 134
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Book Description
The author investigates how to produce realistic and workable ethical codes or regulations in this rapidly developing field to address the immediate and realistic longer-term issues facing us. She spells out the key ethical debates concisely, exposing all sides of the arguments, and addresses how codes of ethics or other regulations might feasibly be developed, looking for pitfalls and opportunities, drawing on lessons learned in other fields, and explaining key points of professional ethics. The book provides a useful resource for those aiming to address the ethical challenges of AI research in meaningful and practical ways.
