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The Gen-Z Book

Author: Riya Goel
Publisher:
ISBN: 9781636768267
Category : Social Science
Languages : en
Pages : 264

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Book Description
Who is Gen-Z? Why are Gen-Zers always online? Why should you care about Gen-Z? The Gen-Z Book: The A to Z About Gen-Z answers those questions and more. Readers will understand what Generation Z is all about, why they are important, the impact they are making on our world today, and why we should value them. This book explores the intersection of Gen-Z, technology, and change, and encourages other generations to work with Gen-Z to create a more equitable future for all. You will love this book if you care about the future. Whether you're a teacher, parent, politician, business owner, or a Gen-Zer yourself, everyone can find value in this book. Gen-Z is the largest and most diverse generation to date, and it is to everyone's benefit to understand how Gen-Z operates.

The Generation Myth

Author: Bobby Duffy
Publisher: Hachette UK
ISBN: 1541620305
Category : Social Science
Languages : en
Pages : 278

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Book Description
Millennials, Baby Boomers, Gen Z—we like to define people by when they were born, but an acclaimed social researcher explains why we shouldn't. Boomers are narcissists. Millennials are spoiled. Gen Zers are lazy. We assume people born around the same time have basically the same values. It makes for good headlines, but is it true? Bobby Duffy has spent years studying generational distinctions. In The Generation Myth, he argues that our generational identities are not fixed but fluid, reforming throughout our lives. Based on an analysis of what over three million people really think about homeownership, sex, well-being, and more, Duffy offers a new model for understanding how generations form, how they shape societies, and why generational differences aren’t as sharp as we think. The Generation Myth is a vital rejoinder to alarmist worries about generational warfare and social decline. The kids are all right, it turns out. Their parents are too.

Gen Z, Explained

Author: Roberta Katz
Publisher: University of Chicago Press
ISBN: 0226823962
Category : History
Languages : en
Pages : 275

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Book Description
An optimistic and nuanced portrait of a generation that has much to teach us about how to live and collaborate in our digital world. Born since the mid-1990s, members of Generation Z comprise the first generation never to know the world without the internet, and the most diverse generation yet. As Gen Z starts to emerge into adulthood and enter the workforce, what do we really know about them? And what can we learn from them? Gen Z, Explained is the authoritative portrait of this significant generation. It draws on extensive interviews that display this generation’s candor, surveys that explore their views and attitudes, and a vast database of their astonishingly inventive lexicon to build a comprehensive picture of their values, daily lives, and outlook. Gen Z emerges here as an extraordinarily thoughtful, promising, and perceptive generation that is sounding a warning to their elders about the world around them—a warning of a complexity and depth the “OK Boomer” phenomenon can only suggest. Much of the existing literature about Gen Z has been highly judgmental. In contrast, this book provides a deep and nuanced understanding of a generation facing a future of enormous challenges, from climate change to civil unrest. What’s more, they are facing this future head-on, relying on themselves and their peers to work collaboratively to solve these problems. As Gen Z, Explained shows, this group of young people is as compassionate and imaginative as any that has come before, and understanding the way they tackle problems may enable us to envision new kinds of solutions. This portrait of Gen Z is ultimately an optimistic one, suggesting they have something to teach all of us about how to live and thrive in this digital world.

The Gen Z Effect

Author: Tom Koulopoulos
Publisher: Bibliomotion, Inc.
ISBN: 1629560324
Category : Business & Economics
Languages : en
Pages : 195

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Book Description
One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, and socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world’s biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

iGen

Author: Jean M. Twenge
Publisher: Simon and Schuster
ISBN: 1501152025
Category : Social Science
Languages : en
Pages : 452

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Book Description
As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

Gen BuY

Author: Kit Yarrow
Publisher: John Wiley and Sons
ISBN: 0470523638
Category : Business & Economics
Languages : en
Pages : 253

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Book Description
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.

Our Gen

Author: Diane McKinney-Whetstone
Publisher: HarperCollins
ISBN: 0063140136
Category : Fiction
Languages : en
Pages : 231

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Book Description
Residents of an active-living retirement community revert to lives of youthful indulgence, even as time-bomb secrets of their pasts tick toward explosion. The Gen—short for Sexagenarian—is an upscale fifty-five-plus community located in the bucolic suburbs of Philadelphia. Main character Cynthia befriends the Gen’s two other Black residents, Bloc and Tish, as well as Lavia, who everyone assumes is from India. They regularly convene to smoke weed, line dance, and debate politics and philosophy as the wine goes down like silk. Their camaraderie is exhilarating. But beneath the fun and froth, storms gather. With its walls of windows gushing light and air, the Gen becomes the catalyst for secrets to be exposed. Shifting the narrative between the characters’ pasts and the present day, Diane McKinney-Whetstone deftly builds suspense as she captures with insight, poignancy, and humor, the scars, tenderness, and swagger of those not yet old, but no longer young, coming to the mean acceptance that life is finite after all, who knew.

Gen Z Effect

Author: Tom Koulopoulos
Publisher: Routledge
ISBN: 1351861743
Category : Business & Economics
Languages : en
Pages : 270

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Book Description
One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

The Gen X and Millennial Guide to a Thriving Career

Author: Al Smith III
Publisher: iUniverse
ISBN: 1491711523
Category : Business & Economics
Languages : en
Pages : 173

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Book Description
Baby boomers have dominated the workforce for a long time, but these days they are hitting retirement age in huge numbers. Its only a matter of time until gen Xers and millennials monopolize the corporate c-suites. This shift will create organic opportunities for young professionals to build thriving careers, rise to key leadership positions, and boost their earning power. Still, it will be necessary for gen Xers and millennials to build the right strategy because competition will be fierce. Al Smith, III, a senior learning and development leader, equips you with seven key behaviors to bolster your career. Get a glimpse into what is working now, and forget about the outdated career advice that worked for your parents. Youll learn how to Understand the new normal of workplace demographics; Build your brand with differentiated value; Add traction to your career development strategy. The workplace is changing, and your career-advancement strategy must change as well. Discover the new rules for the 21st century professional. Your path to success starts with The Gen X and Millennial Guide to a Thriving Career.

Generation X

Author: Douglas Coupland
Publisher: Macmillan
ISBN: 9780312054366
Category : Fiction
Languages : en
Pages : 200

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Book Description
Three twenty-something young adults, working at low-paying, no-future jobs, tell one another modern tales of love and death.