Author: Gawker Media
Publisher: Simon and Schuster
ISBN: 1416546367
Category : Humor
Languages : en
Pages : 200
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Book Description
With the same deliciously biting irreverence and insider dish that's made Gawker.com addictive to millions of readers every month, The Gawker Guide to Conquering All Media serves up a hilarious blueprint for climbing to megawatt power in the media world. While yanking back the curtain on the media elite, The Gawker Guide reveals the secrets of emailing like a mogul, posing for the paparazzi, decoding "agent speak," spotting the next bestseller, landing that holy grail assignment, boosting blog traffic, navigating the six cocktail evening, and all the other weapons readers need to climb high -- and stay there. "I came, I saw, I conquered. With this book, I could've done it quicker." -- Julius Caesar
Author: Ben Smith
Publisher: Penguin
ISBN: 0593299779
Category : Social Science
Languages : en
Pages : 353
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Book Description
“Engrossing and suspenseful." —The New York Times “Expertly pulls readers in.” —The Guardian “Smith sharply chronicles the revolutionary moment.” — Financial Times The origin story of the post-truth age: the candid inside tale of two online media rivals, Nick Denton of Gawker Media and Jonah Peretti of HuffPost and BuzzFeed, whose delirious pursuit of attention at scale helped release the dark forces that would overtake the internet and American society If attention is the new oil, Traffic is the story of the time between the first gusher and the perceptible impact of climate change. The curtain opens in Soho in the early 2000s, after the first dot-com crash but before Google, Apple, and Facebook exploded, when it seemed that New York City, rather than Silicon Valley, might become tech’s center of gravity. There, Nick Denton’s merry band of nihilists at his growing Gawker empire and Jonah Peretti’s sunnier team at HuffPost and BuzzFeed were building the foundations of viral internet media. Ben Smith, who would go on to earn a controversial reputation as BuzzFeed News’s editor in chief, was there to see it, and he chronicles it all with marvelous lucidity underscored by dark wit. Traffic explores one of the great ironies of our time: The internet, which was going to help the left remake the world in its image, has become the motive force of right populism. People like Steve Bannon and Andrew Breitbart initially seemed like minor characters in the narrative in which Nick and Jonah were the stars. But today, anyone might wonder if the opposite wasn’t the case. To understand how we got here, Traffic is essential and enthralling reading.
Author: Dan Morrill
Publisher: Dan Morrill
ISBN: 1439216738
Category : Blogs
Languages : en
Pages : 121
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Book Description
Boom and Bust in the Blogosphere is a case study based book that looks atblog failure and blog success. If you want to blog, you want to read thisbook.
Author: Ryan Holiday
Publisher: Penguin
ISBN: 1591846285
Category : Social Science
Languages : en
Pages : 354
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Book Description
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”
Author: The American Society of Magazine Editors
Publisher: Columbia University Press
ISBN: 9780231147149
Category : Education
Languages : en
Pages : 566
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Book Description
Showcases articles written by a variety of journalists judged as finalists or winners in a contest sponsored by the American Society of Magazine Editors, and addresses topics ranging from reporting to feature writing.
Author: GP SUMMARY
Publisher: BookRix
ISBN: 3755441187
Category : Study Aids
Languages : en
Pages : 111
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Book Description
DISCLAIMER This book does not in any capacity mean to replace the original book but to serve as a vast summary of the original book. Summary of Traffic by Ben Smith: Genius, Rivalry,and Delusion in the Billion-Dollar Race to Go Viral IN THIS SUMMARIZED BOOK, YOU WILL GET: Chapter astute outline of the main contents. Fast & simple understanding of the content analysis. Exceptionally summarized content that you may skip in the original book Ben Smith's Traffic is the story of two online media rivals, Jonah Peretti of HuffPost and BuzzFeed and Nick Denton of Gawker Media, whose pursuit of attention at scale helped release the dark forces that would overtake the internet and American society. It explores one of the great ironies of our time: the internet, which was going to help the left remake the world in its image, has become the motive force of right populism. It is essential and enthralling reading to understand how we got here.
Author: Matthew L. Moseley
Publisher: CRC Press
ISBN: 1000368572
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
Ignition is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he’s choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Moseley identifies the principles that guide communication strategies toward their goals. In extensive interviews with a wide variety of experts, including authors, fighter pilots, business leaders, politicians, and astrophysicists, Moseley tests these principles, teases out new, provocative ideas, and anticipates how forming stronger connections will help us address today’s greatest challenges. Though it tackles serious subjects, offers an illuminating perspective on the evolution of human discourse, and shares important insights on interpersonal relations, Ignition is also a good, fun read. A broad range of colorful anecdotes gives this book of philosophical wisdom and practical advice the zest of a juicy memoir.
Author: Jon Friedman
Publisher: Villard Books
ISBN: 0345500962
Category : Humor
Languages : en
Pages : 274
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Book Description
Friedman gathers a hilarious compilation of rejection stories and rejected works from well-known and under-the-radar comedians, writers, artists, and television personalities.
Author: Jeetendr Sehdev
Publisher: St. Martin's Press
ISBN: 1250107539
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.
Author: Noelle Hancock
Publisher: Harper Collins
ISBN: 0062092138
Category : Biography & Autobiography
Languages : en
Pages : 308
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Book Description
“I honestly loved this book.” —Jim Norton, New York Times bestselling author of I Hate Your Guts “Eleanor taught Noelle that, first and foremost, Courage Takes Practice. Her yearlong quest to face her terrors, great and small, is moving, enriching, and hilarious—we readers are lucky to be along for the ride.” —Julie Powell, bestselling author of Julie & Julia In the tradition of My Year of Living Biblically and Eat Pray Love comes My Year with Eleanor, Noelle Hancock’s hilarious tale of her decision to heed the advice of First Lady Eleanor Roosevelt and do one thing a day that scares her in the year before her 30th birthday. Fans of Sloane Crosley and Chelsea Handler will absolutely adore Hancock’s charming and outrageous chronicle of her courageous endeavor and delight in her poignant and inspiring personal growth.
