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Author: Wojciech Piotrowicz
Publisher: Springer
ISBN: 3319982737
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Author: Lionel Binnie
Publisher:
ISBN: 9781945847097
Category : Delivery of goods
Languages : en
Pages : 188
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Book Description
Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person? Examine how retail has evolved through the years and the current state now to predict retail trends likely to happen in the near future.
Author: Paul Myerson
Publisher: CRC Press
ISBN: 1000264440
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain "front and center," as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional "brick and mortar" way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the "bullwhip effect," where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just "fill the pipeline" and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing "playbook" for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.
Author: George Argyrous
Publisher: SAGE
ISBN: 1446210251
Category : Reference
Languages : en
Pages : 609
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Book Description
This fully updated edition of Statistics for Research explains statistical concepts in a straight-forward and accessible way using practical examples from a variety of disciplines. If you′re looking for an easy-to-read, comprehensive introduction to statistics with a guide to SPSS, this is the book for you! The new edition features: - Clear explanations of all the main techniques of statistical analysis - A brand new student-friendly, easy-to-navigate design - Even more step-by-step screenshots of SPSS commands and outputs - An extensive glossary of terms, ideal for those new to statistics - End of chapter exercises to help you put your learning into practice - A new, fully updated companion website (www.uk.sagepub.com/argyrous3) with comprehensive student and lecturer resources including additional, discipline specific examples and online readings and WebCT/Blackboard quizzes. This is the ideal textbook for any course in statistical methods across the health and social sciences and a perfect starter book for students, researchers and professionals alike.
Author: Patricia Rossi
Publisher: Springer
ISBN: 331947331X
Category : Business & Economics
Languages : en
Pages : 1484
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Book Description
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Taşkın Dirsehan
Publisher: Emerald Group Publishing
ISBN: 1800433905
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.
Author: Nicole Reyhle
Publisher: McGraw Hill Professional
ISBN: 007184015X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way. "The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail "While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer "If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA
Author: Shady Ramadan
Publisher:
ISBN: 9781542658003
Category :
Languages : en
Pages : 66
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Book Description
Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally.There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marketing. Your customer doesn't think in terms of channels...physical stores, online stores, websites, mobile apps, social channels, ...it's all a big blur to them. Instead, customers see the company or the brand.The revolution of technology and changing in consumer behavior everyday specially for retail business change everything in business landscape. A lot of marketers doing a great job every day to promote their business and acquire more customers using different channels, but still not matching the speed of the revolution, so there is a need to have one book to cover all the changes in consumer shopping behavior and provide proven steps and strategies on how to leverage the new Omnichannel marketing strategy and explain in details each step each marketer needs to know to step into the new world.It is widely acknowledged that Omnichannel is the future of retail, but do you know that only 12% of retailers offer mature Omnichannel experiences. Most of the marketers don't have a clear roadmap on how to start the Omnichannel model for their business, so here we are with a complete guide for implementation of Omnichannel marketing strategy starting from planning, to execution and the adaptation needed in the organization. Omnichannel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity. To make an Omnichannel strategy successful, key player across all departments need to come together and follow the new roadmap. Here Is A Review Of What We Will Cover....Change in Consumer BehaviorWhy Omnichannel Marketing?The Evolution of Omnichannel MarketingStepping into OmnichannelOrganize all aspects of your business - online and offline - to align goals and set out the plan to support omnichannel strategiesOmnichannel Transformation StrategyStart Implementing Omnichannel MarketingLearn how you can implement re-marketing strategies and make the experience more personalized for your customers.Omnichannel marketing case studiesAs a simple reward for you buying this book, you will be able to subscribe to the Omnichannel Tracking Newsletter for FREE to keep up to the curve with the recent updated in Omnichannel marketing and case studies.
Author: Wilson Ozuem
Publisher: Springer Nature
ISBN: 303070324X
Category : Business & Economics
Languages : en
Pages : 471
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Book Description
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Author: Doug Stephens
Publisher: Figure 1 Publishing
ISBN: 177327144X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt. From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how Covid-19 will reshape every aspect of consumer life, including the very essence of why we shop.
Author: Professor David Buchanan
Publisher: SAGE Publications Ltd
ISBN: 1446246051
Category : Business & Economics
Languages : en
Pages : 777
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Book Description
The SAGE Handbook of Organizational Research Methods provides a rich resource for organizational researchers, locating the technical aspects of organizational research in the wider context of the relevant personal, epistemological, theoretical, historical, ethical, and political issues. David Buchanan and Alan Bryman have gathered together many of the world's leading writers on theory, method, and analysis in organizational research and have made this the most comprehensive and cutting-edge volume in this ever-growing field.
