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Author: Anita Theis
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954895005
Category : Technology & Engineering
Languages : en
Pages : 81
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Book Description
This in-depth research study discusses whether 3D TV will become a new trend in the consumers' living rooms or if it is just a hype that will fail to establish itself. The study contains both extensive market research as well as target group research among the American population. Both parts of the study deal with the market situation of 3D TVs within the United States in 2011, and an extensive analysis of both studies provides in-depth insight into a potential future of the 3D TV market in the coming years. In 2010 only 3% of US households had purchased a 3D TV. According to E. Rogers’ book ‘Diffusion of Innovation' whose theory is used as a guideline throughout the whole research paper, those 3% can be identified as belonging to the category of innovators. To incorporate other categories of the adopter categorization, the 3D TV technology has to face economic, sociological and technological challenges. Those challenges as well as the trends and developments influence the adoption of the technology. E. Rogers discusses these influencing characteristics in his work and groups them into five categories: relative advantage, compatibility, complexibility, observability and trialability. Based on Rogers’ book, this study determines in how far those characteristics favor or disfavor the adoption process of 3D TV and how current trends and developments within the 3D TV sector might improve this process. These conclusions are then used in a target group research in order to determine whether they are feasible and will lead to a higher adoption rate of the technology within the next 3 to 5 years. Consequently, this research paper can act as a guide for both TV manufacturers and TV content producers that invest or plan to invest into 3D TV. However, the main purpose of the study is to be the starting point for marketing managers of those companies that already have started investing in 3D technology. The research gives insight into how the adoption process can be improved, and it can, therefore, be used as a foundation for a successful marketing plan.
Author: Anita Theis
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954895005
Category : Technology & Engineering
Languages : en
Pages : 81
Get Book
Book Description
This in-depth research study discusses whether 3D TV will become a new trend in the consumers' living rooms or if it is just a hype that will fail to establish itself. The study contains both extensive market research as well as target group research among the American population. Both parts of the study deal with the market situation of 3D TVs within the United States in 2011, and an extensive analysis of both studies provides in-depth insight into a potential future of the 3D TV market in the coming years. In 2010 only 3% of US households had purchased a 3D TV. According to E. Rogers’ book ‘Diffusion of Innovation' whose theory is used as a guideline throughout the whole research paper, those 3% can be identified as belonging to the category of innovators. To incorporate other categories of the adopter categorization, the 3D TV technology has to face economic, sociological and technological challenges. Those challenges as well as the trends and developments influence the adoption of the technology. E. Rogers discusses these influencing characteristics in his work and groups them into five categories: relative advantage, compatibility, complexibility, observability and trialability. Based on Rogers’ book, this study determines in how far those characteristics favor or disfavor the adoption process of 3D TV and how current trends and developments within the 3D TV sector might improve this process. These conclusions are then used in a target group research in order to determine whether they are feasible and will lead to a higher adoption rate of the technology within the next 3 to 5 years. Consequently, this research paper can act as a guide for both TV manufacturers and TV content producers that invest or plan to invest into 3D TV. However, the main purpose of the study is to be the starting point for marketing managers of those companies that already have started investing in 3D technology. The research gives insight into how the adoption process can be improved, and it can, therefore, be used as a foundation for a successful marketing plan.
Author: Anita Theis
Publisher: GRIN Verlag
ISBN: 3656181349
Category : Performing Arts
Languages : en
Pages : 81
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Book Description
Bachelor Thesis from the year 2011 in the subject Communications - Movies and Television, grade: 1+, Stenden University, language: English, abstract: This research paper answers the question of whether 3D TV will become a new trend or if it is a hype that will eventually fail to establish itself. The paper is divided into a market research and a target group research. Both deal with the situation within the United States as the US has one of the highest market shares in 3D globally. 3D TV was introduced in 2010 and within that year the 3D TV sales made out 4% (3.2mio) of all TV sales. Within the US, 3% of the households purchased a 3D TV so far. According to E. Rogers' book "Diffusion of Innovation" whose theory is used as a guideline throughout the whole research paper, those 3% make out the category of innovators. The 3D TV technology has to face economic, sociological and technological challenges. Those challenges as well as the trends and developments influence the adoption of the technology. Those influencing aspects can be grouped into five categories: relative advantage, compatibility, complexibility, observability and trialability. The research determines how the different aspects concerning the 3D technology influence these categories in order to come up with possible forecast of 3D TV. The relative advantage is mainly influenced by the target group's perception of 3D TV. While 3D TV aims to add an experience domain to the traditional experience of 2D TV, this is not especially valued among the target group. The price of 3D TV sets however does play a significant role - many consider the prices of 3D as too high. However the experience teaches that the prices are likely to decrease due to the price setting strategy called "price-skimming". The most important factor concerning compatibility is the unfavorable launch-date of 3D TVs in the US. On the positive side, the increased production of 3D content that fits the target group's profile makes 3D perfectly
Author: Anil Fernando
Publisher: John Wiley & Sons
ISBN: 111870648X
Category : Technology & Engineering
Languages : en
Pages : 185
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Book Description
A novel and timely primer to the 3DTV system chain from capture to display This book examines all aspects of the 3DTV chain, from capture to display. It helps the reader learn about the key issues for 3DTV technology. It also provides with a systems level appreciation of 3DTV systems, and an understanding of the fundamental principles behind each part of the chain. At the end of each chapter, the author provides resources where readers can learn more about the technology covered (e.g. more focused text books, key journal papers, and key standards contributions). Provides a fundamental and systematic introduction and description of 3DTV key techniques, which build up the whole 3DTV system from capture to consumer viewing at the home. Addresses the quick moving field of 3D displays which is attracting increasing interest from industry and academia. Concepts in the book will be illustrated using diagrams and example images of processed 3D content. The 3D content will be presented as 2D images in the book. Authors to host website providing pointers to more information on the web, freely available tools which would enable readers to experiment with coding video, simulate its transmission over networks, play it back in 3D, and measure the quality and links to important news and developments in the field.
Author: H.M. Ozaktas
Publisher: Springer Science & Business Media
ISBN: 3540725326
Category : Technology & Engineering
Languages : en
Pages : 640
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Book Description
This book is the condensed result of an extensive European project developing the future of 3D-Television. The book describes the state of the art in relevant topics: Capture of 3D scene for input to 3DTV system; Abstract representation of captured 3D scene information in digital form; Specifying data exchange format; Transmission of coded data; Conversion of 3DTV data for holographic and other displays; Equipment to decode and display 3DTV signal.
Author: Bernard Mendiburu
Publisher: Taylor & Francis
ISBN: 0240814614
Category : Computers
Languages : en
Pages : 254
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Book Description
Hollywood is going 3D; readers learn how to adapt their cinematography and production skills to this hot new medium so they can be part of the movement.
Author: Ahmet Kondoz
Publisher: Springer Science & Business Media
ISBN: 1461483735
Category : Technology & Engineering
Languages : en
Pages : 303
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Book Description
This book describes recent innovations in 3D media and technologies, with coverage of 3D media capturing, processing, encoding, and adaptation, networking aspects for 3D Media, and quality of user experience (QoE). The main contributions are based on the results of the FP7 European Projects ROMEO, which focus on new methods for the compression and delivery of 3D multi-view video and spatial audio, as well as the optimization of networking and compression jointly across the Future Internet (www.ict-romeo.eu). The delivery of 3D media to individual users remains a highly challenging problem due to the large amount of data involved, diverse network characteristics and user terminal requirements, as well as the user’s context such as their preferences and location. As the number of visual views increases, current systems will struggle to meet the demanding requirements in terms of delivery of constant video quality to both fixed and mobile users. ROMEO will design and develop hybrid-networking solutions that combine the DVB-T2 and DVB-NGH broadcast access network technologies together with a QoE aware Peer-to-Peer (P2P) distribution system that operates over wired and wireless links. Live streaming 3D media needs to be received by collaborating users at the same time or with imperceptible delay to enable them to watch together while exchanging comments as if they were all in the same location. The volume provides state-of-the-art information on 3D multi-view video, spatial audio networking protocols for 3D media, P2P 3D media streaming, and 3D Media delivery across heterogeneous wireless networks among other topics. Graduate students and professionals in electrical engineering and computer science with an interest in 3D Future Internet Media will find this volume to be essential reading.
Author: Keith Fredericks
Publisher: CreateSpace
ISBN: 9781466239180
Category :
Languages : en
Pages : 182
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Book Description
Why is glasses-based 3D one of the biggest all time failures in the history of consumer electronics? How does stereoscopic 3D get to consumers? What is coming next in 3D? Where will the content come from and how will it be delivered? Most people have seen at least one modern 3D movie such as Avatar. But 3D is pushing into our lives now in the form of 3DTVs, mobile phones, tablets and even 3D videos and photos on the Web. When we leave the theater we move into an uncontrolled environment where people multi-task...an environment where 3D glasses simply don't work. This book introduces stereoscopic 3D to early-adopters, business people, content producers, broadcasters and all others curious about the history and future of 3D and then confronts some of the most difficult issues facing the 3D industry today. The trade-off and the solution Current 3DTV display technology presents a classic trade-off between fidelity and convenience. The current glasses-based systems present high-fidelity and the desired glasses-free technologies afford convenience. The early 3DTV proponents, have bet on 2 channel, glasses-based stereoscopic TVs. In a world where we accept "low-quality" MP3 audio (Apple's iTunes, iPod, and iPhone) and "low-quality" video conferencing (Skype), one can make a strong case that glasses-free (autostereoscopic) 3D display systems are good enough, that is, convenient. Most consumer electronics companies have not considered the overall usability or convenience aspects of the 3D display system, but only the video quality aspects. This is a mistake in an environment of disruptive innovation. In The Future of 3D Media, we examine the conditions which create a compelling new opportunity to benefit from bringing stereoscopic 3D to consumers.
Author: Daniel Minoli
Publisher: CRC Press
ISBN: 1439840660
Category : Technology & Engineering
Languages : en
Pages : 318
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Book Description
Going beyond the technological building blocks of 3DTV, 3D Television (3DTV) Technology, Systems, and Deployment: Rolling Out the Infrastructure for Next-Generation Entertainment offers an early view of the deployment and rollout strategies of this emerging technology. It covers cutting-edge advances, theories, and techniques in end-to-end 3DTV systems to provide a system-level view of the topic and what it takes to make this concept a commercial reality. The book reflects the full-range of questions being posed about post-production 3D mastering, delivery options, and home screens. It reviews fundamental visual concepts supporting stereographic perception of 3DTV and considers the various stages of a 3DTV system including capture, representation, coding, transmission, and display. Presents new advances in 3DTV and display techniques Includes a 24-page color insert Identifies standardization activities critical to broad deployment Examines a different stage of an end-to-end 3DTV system in each chapter Considers the technical details related to 3DTV—including compression and transmission technologies Discussing theory and application, the text covers both stereoscopic and autostereoscopic techniques—the latter eliminating the need for special glasses and allowing for viewer movement. It also examines emerging holographic approaches, which have the potential to provide the truest three-dimensional images. The book contains the results of a survey of a number of advocacy groups to provide a clear picture of the current state of the industry, research trends, future directions, and underlying topics.
Author: Daniel Minoli
Publisher: John Wiley & Sons
ISBN: 1118060261
Category : Technology & Engineering
Languages : en
Pages : 199
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Book Description
The First to Present 3D Technology as Applied to Commercial Programming for the Consumer This is the first book to provide an overview of the technologies, standards, and infrastructure required to support the rollout of commercial real-time 3 Dimension Television/3 Dimension Video (3DTV/3DV) services. It reviews the required standards and technologies that have emerged—or are just emerging—in support of such new services, with a focus on encoding mechanisms formats and the buildout of the transport infrastructure. While there is a lot of academic interest in various intrinsic aspects of 3DTV, service providers and consumers ultimately tend to take a system-level view. 3DTV stakeholders need to consider the overall architectural system-level view of what it will take to deploy an infrastructure that is able to reliably and cost-effectively deliver a commercial-grade quality bundle of multiple 3DTV content channels to paying customers with high expectations. This text, therefore, takes such a system-level view, revealing how to actually deploy the technology. Presented in a self-contained, tutorial fashion, the book begins with a review of 3DTV in the marketplace and the opportunities and challenges therein. Recent industry events related to 3D are also discussed. From there, the fundamental visual concepts supporting stereographic perception of 3DTV/3DV are explained, as are encoding approaches. Readers will understand frame mastering and compression for conventional stereo video (CSV) and more advanced methods such as video plus depth (V+D), multi-view video plus depth (MV+D), and layered depth video (LDV). Next, the elements of an end-to-end 3DTV system are covered from a satellite delivery perspective, with explanations of digital video broadcasting (DVB) and DVB-handheld. Transmission technologies are assessed for terrestrial and IPTV-based architecture; IPv6 is reviewed in detail. Finally, the book presents 3DTV/3DV standardization and related activities, which are critical to any type of broad deployment. System planners, the broadcast TV industry, satellite operators, Internet service providers, terrestrial telecommunication carriers, content developers, design engineers, venture capitalists, and students and professors are among those stakeholders in these services, and who will rely on this volume to discover the latest 3D advances, market opportunities, and competing technologies.
Author: James Blake
Publisher: Routledge
ISBN: 1317428501
Category : Performing Arts
Languages : en
Pages : 226
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Book Description
Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects. As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift.
