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Author: D.G. Brian Jones
Publisher: Routledge
ISBN: 1317295951
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
Author: D.G. Brian Jones
Publisher: Routledge
ISBN: 1317295951
Category : Business & Economics
Languages : en
Pages : 232
Get Book Here
Book Description
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
Author: Fred M. Jones
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 34
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Book Description
Author: Shelby D. Hunt
Publisher: M.E. Sharpe
ISBN: 9780765609298
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Robert Bartels
Publisher: Publishing Horizons, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 406
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Book Description
Author: Gerald Zaltman
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Author: Frederick A. Webster
Publisher: Data Publishing Corporation
ISBN: 9781555756024
Category : Marketing
Languages : en
Pages : 282
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Book Description
Author: Mark Tadajewski
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 376
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Book Description
Author: Shelby D. Hunt
Publisher: Routledge
ISBN: 131746513X
Category : Business & Economics
Languages : en
Pages : 619
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Book Description
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Author: Robert Bartels
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 304
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Book Description
Account of the evolution of marketing thought during the period from 1900 to 1962 - covers theoretical aspects, historical aspects, publicity, mass media, marketing management, credit, salespersonhip, consumer Motivation and behaviour, marketing research, the retail trade and the wholesale trade, market accounting, etc. Bibliography pp. 238 to 271.
