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Author: Dallas Murphy
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Your fastest route to a whole new level of marketing prowess! When those big marketing decisions loom and success hangs in the balance, you need reliable, authoritative information immediately-not tomorrow, not next week, NOW! With The Fast Forward MBA in Marketing as your constant companion, you've got it! In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA programs. This indispensable guide brings you: * Essential marketing concepts-product, price, place, and promotion * A rapid-fire overview of marketing innovations, technological breakthroughs, and important trends of the past decade * The latest methods and suggestions for solving your toughest marketing problems * Cutting-edge articles from Marketing Tools magazine that illustrate how successful entrepreneurs and businesses employ these concepts in the real world * Multiple access points -index, cross-references, and icons - that lead you quickly to the answers you need * A convenient format with short, lively entries that tell you what you need to know without bogging you down in theory Whether you're a hard-driving entrepreneur, a busy marketing specialist or manager, or a recent graduate eager to make your way in the business world, The Fast Forward MBA in Marketing puts the knowledge you need where you need it most -right in the palm of your hand.
Author: Dallas Murphy
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
Your fastest route to a whole new level of marketing prowess! When those big marketing decisions loom and success hangs in the balance, you need reliable, authoritative information immediately-not tomorrow, not next week, NOW! With The Fast Forward MBA in Marketing as your constant companion, you've got it! In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA programs. This indispensable guide brings you: * Essential marketing concepts-product, price, place, and promotion * A rapid-fire overview of marketing innovations, technological breakthroughs, and important trends of the past decade * The latest methods and suggestions for solving your toughest marketing problems * Cutting-edge articles from Marketing Tools magazine that illustrate how successful entrepreneurs and businesses employ these concepts in the real world * Multiple access points -index, cross-references, and icons - that lead you quickly to the answers you need * A convenient format with short, lively entries that tell you what you need to know without bogging you down in theory Whether you're a hard-driving entrepreneur, a busy marketing specialist or manager, or a recent graduate eager to make your way in the business world, The Fast Forward MBA in Marketing puts the knowledge you need where you need it most -right in the palm of your hand.
Author: Virginia O'Brien
Publisher: Wiley
ISBN: 9780471146605
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The ultimate crash course in business From marketing to economics to international business to puzzling intangibles like corporate culture and leadership styles, this compact book launches The Fast Forward MBA series with a rapid fire overview of the basics of business. * What's the difference between a manager and a leader? * What is the lowdown on all of the restructuring and reengineering hype? * How do the numbers from accounting play into overall strategy? * What are the big and small of economics. These are just a few of the timely topics explored here. And in the soon to be signature style of the series, it presents this information in a mix of cases, examples, and quick and concise chapters that make it easy to find answers fast. VIRGINIA O'BRIEN (Marblehead, Massachusetts) is a freelance writer and editor. PAUL A. ARGENTI (Hanover, New Hampshire) is a professor at the Amos Tuck School of Business at Dartmouth University. A regular consultant to Fortune 500 companies, he is the co-author of The Portable MBA Desk Reference.
Author: Paul A. Argenti
Publisher: John Wiley & Sons
ISBN: 0471244198
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now. This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need. The Portable MBA The Fast Forward MBA-- the compact business companion you'll use every day! * Keep up with the newest ideas in business * Brush up on the basics you can't do without * Find direct, practical answers to complicated problems
Author: Eric Verzuh
Publisher: John Wiley & Sons
ISBN: 1119148227
Category : Business & Economics
Languages : en
Pages : 533
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Book Description
The all-inclusive guide to exceptional project management The Fast Forward MBA in Project Management is the comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you answers you need now. You'll find the cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues. Brief descriptions of important concepts, tips on real-world applications, and compact case studies illustrate the most sought-after skills and the pitfalls you should watch out for. This new fifth edition features new case studies, new information on engaging stakeholders, change management, new guidance on using Agile techniques, and new content that integrates current events and trends in the project management sphere. Project management is a complex role, with seemingly conflicting demands that must be coordinated into a single, overarching, executable strategy — all within certain time, resource, and budget constraints. This book shows you how to get it all together and get it done, with expert guidance every step of the way. Navigate complex management issues effectively Master key concepts and real-world applications Learn from case studies of today's leading experts Keep your project on track, on time, and on budget From finding the right sponsor to clarifying objectives to setting a realistic schedule and budget projection, all across different departments, executive levels, or technical domains, project management incorporates a wide range of competencies. The Fast Forward MBA in Project Management shows you what you need to know, the best way to do it, and what to watch out for along the way.
Author: Eric Verzuh
Publisher: John Wiley & Sons
ISBN: 1119700760
Category : Business & Economics
Languages : en
Pages : 551
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Book Description
The all-inclusive guide to exceptional project management that is trusted by hundreds of thousands of readers—now updated and revised The Fast Forward MBA in Project Management: The Comprehensive, Easy to Read Handbook for Beginners and Pros, 6th Edition is a comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you the answers you need now. You'll find cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues. Brief descriptions of important concepts, tips on real-world applications, and compact case studies illustrate the most sought-after skills and pitfalls you should watch out for. This sixth edition now includes: A brand-new chapter on project quality A new chapter on managing media, entertainment, and creative projects A new chapter on the project manager’s #1 priority: leadership A new chapter with the most current practices in Change Management Current PMP certification study tips Readers of The Fast Forward MBA in Project Management also receive access to new video resources available at the author’s website. The book teaches readers how to manage and deliver projects on-time and on-budget by applying the practical strategies and concrete solutions found within. Whether the challenge is finding the right project sponsor, clarifying project objectives, or setting realistic schedules and budget projections, The Fast Forward MBA in Project Management shows you what you need to know, the best way to do it, and what to watch out for along the way.
Author: John A. Tracy
Publisher: John Wiley & Sons
ISBN: 0471202851
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
The author is well-renowned and highly successful. * Figures and examples are revised and spreadsheet readytemplates are provided. * Offers quick tips and cutting-edge ideas. * Totally revised new edition of a highly successful book.
Author: Eric Verzuh
Publisher: John Wiley & Sons
ISBN: 1119086582
Category : Business & Economics
Languages : en
Pages : 533
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Book Description
The all-inclusive guide to exceptional project management The Fast Forward MBA in Project Management is the comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you answers you need now. You'll find the cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues. Brief descriptions of important concepts, tips on real-world applications, and compact case studies illustrate the most sought-after skills and the pitfalls you should watch out for. This new fifth edition features new case studies, new information on engaging stakeholders, change management, new guidance on using Agile techniques, and new content that integrates current events and trends in the project management sphere. Project management is a complex role, with seemingly conflicting demands that must be coordinated into a single, overarching, executable strategy — all within certain time, resource, and budget constraints. This book shows you how to get it all together and get it done, with expert guidance every step of the way. Navigate complex management issues effectively Master key concepts and real-world applications Learn from case studies of today's leading experts Keep your project on track, on time, and on budget From finding the right sponsor to clarifying objectives to setting a realistic schedule and budget projection, all across different departments, executive levels, or technical domains, project management incorporates a wide range of competencies. The Fast Forward MBA in Project Management shows you what you need to know, the best way to do it, and what to watch out for along the way.
Author: Brad Cleveland
Publisher: ICMI Inc.
ISBN: 9780965909303
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This is the only book available today that provides a very readable, step-by-step guide for managing an incoming call center. The book combines theory with practical advice and is filled with over 100 charts and graphs, several case studies and an extensive glossary and index. Readers will learn how to: achieve service level with quality in an era of more transactions, growing complexity and heightened caller expectations; understand the "how" behind best practices; boost caller satisfaction; win top management's support; and discover what separates a good call center from a great one.
Author: Eric Verzuh
Publisher: John Wiley & Sons
ISBN: 0471448605
Category : Business & Economics
Languages : de
Pages : 456
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Book Description
Dies ist der Nachfolgetitel des erfolgreichen "The Fast Forward MBA in Project Management", von dem bislang über 70.000 Exemplare verkauft wurden. "The Portable MBA in Project Management" diskutiert die aktuellsten Themen im Projektmanagement und enthält Beiträge von allen führenden Autoritäten auf diesem Gebiet. Die Beiträge dieser Experten verknüpfen wichtige Ideen mit Originalmaterial und decken alle Trends, alle Themen und alle Aspekte des modernen Projektmanagement ab. Autor Eric Verzuh präsentiert eine Vielzahl von erprobten Techniken für das Managen einzelner Projekte und projektbasierter Unternehmen. Hier erfahren Projektmanager, wie sie die Kraft einzelner Projekterfolge miteinander verbinden können, um das Unternehmen so zu einem höheren Maß an Produktivität und Reaktionsfreudigkeit im Kundenkontakt anzuspornen. "The Portable MBA in Project Management" - der umfassende Ratgeber für erfolgreiches Projektmanagement und ein Muss für jeden ambitionierten Projektmanager. Eric Verzuh ist als Consultant für führende internationale Unternehmen tätig, darunter u.a. Adobe, Boeing, GE und Nordstrom.
Author: Joy J. D. Baldridge
Publisher: Wiley
ISBN: 9780471348542
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The Fast Forward MBA in Selling brings you the information you need when you need it most-now! "Joy Baldridge's 'Golden Nuggets(TM)' are smart, effective, and entertaining. If increasing sales revenue is your goal, then this book is for you."-Mitch Fox, Publisher, Vanity Fair "Intensive, intelligent training."-Carlo Vittorini, Publisher, Parade Here are all the tools you need to maximize revenue and become a leader in today's selling environment. You'll discover how to: * Turn "no's" into "yes's" * Strategically target, penetrate, and leverage new and existing business * Increase your sales and profits by staying locked on your goals * Increase confidence and momentum to gain competitive advantage * And much more From the creators of the bestselling Portable MBA series comes The Fast Forward MBA ... * A quick way to brush up on new ideas * An easy-to-use format that fits in any briefcase * Real-world information that you can put to use now!
