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Author: David Kirkpatrick
Publisher: Simon and Schuster
ISBN: 0731814940
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects-even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Author: David Kirkpatrick
Publisher: Simon and Schuster
ISBN: 0731814940
Category : Business & Economics
Languages : en
Pages : 386
Get Book Here
Book Description
IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects-even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Author: Jay Goldman
Publisher: "O'Reilly Media, Inc."
ISBN: 0596554095
Category : Computers
Languages : en
Pages : 434
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Book Description
Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you: Learn to build an application that scales to accommodate a sudden influx of users Explore changes from Facebook's old profile design to the new look and feel Take advantage of new integration points in the new profile design Get tips for designing applications with hosting and deployment costs in mind Discover which widgets and controls to use for building the most attractive user interface design Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.
Author: Michael R. Miller
Publisher: Que Publishing
ISBN: 0134589076
Category : Computers
Languages : en
Pages : 487
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Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The perfect book to help anyone 50+ learn Facebook--in full color! Whether you are new to Facebook or would like to explore more of its features, My Facebook for Seniors makes learning to use the world’s most popular social media site simple and fun. The full-color, step-by-step instructions make it easy to connect with family, friends, and colleagues; share digital photos; play social games on Facebook; and much more. Veteran author Michael Miller has written more than 100 nonfiction books and is known for his ability to explain complex topics to everyday readers. Michael wrote this book from the 50+ point of view, using relevant examples and covering all the most popular tasks. Here are just a few things you will learn how to do in this top-selling book: • Sign up for Facebook (it’s free!) and create a new account • Use Facebook on your computer, smartphone, or tablet • Configure Facebook’s privacy settings to keep your personal information private • Find old friends who are also on Facebook • Use the News Feed to discover what your friends are up to • Discover how best to use Facebook to keep in touch with your kids and grandkids • Update your friends and family on your current activities • Use the Facebook Messenger app to text your Facebook friends • View your friends’ digital photos—and share your photos with friends and family • Personalize the Timeline page that your friends see • Use Facebook to schedule and manage real-world events—including birthdays • Chat privately with friends and family—via text or video • Find and follow pages from your favorite public figures and companies • Discover interesting topic-specific groups • Find out what you should—and shouldn’t—share on Facebook
Author: Chris Treadaway
Publisher: John Wiley and Sons
ISBN: 0470872292
Category : Business & Economics
Languages : en
Pages : 629
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Book Description
Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Author: Mike Kent
Publisher: Routledge
ISBN: 1134676085
Category : Education
Languages : en
Pages : 250
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Book Description
An Education in Facebook? examines and critiques the role of Facebook in the evolving landscape of higher education. At times a mandated part of classroom use, at others an informal network for students, Facebook has become an inevitable component of college life, acting alternately as an advertising, recruitment and learning tool. But what happens when educators use a corporate product, which exists outside of the control of universities, to educate students? An Education in Facebook? provides a broad discussion of the issues educators are already facing on college campuses worldwide, particularly in areas such as privacy, copyright and social media etiquette. By examining current uses of Facebook in university settings, this book offers both a thorough analytical critique as well as practical advice for educators and administrators looking to find ways to thoughtfully integrate Facebook and other digital communication tools into their classrooms and campuses.
Author: Marty Weintraub
Publisher: John Wiley & Sons
ISBN: 9781118151518
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.
Author: Judy P. Fusco
Publisher: MJ Distribution
ISBN: 0984822410
Category : Biography & Autobiography
Languages : en
Pages : 152
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Book Description
Casa Facebook Mark Zuckerberg, His Friends and the Mystical House that Launched Them Judy Fusco with Kevin Paterson In Casa Facebook, the author weaves together fascinating real-life stories of the founders of Facebook, the Silicon Valley kingpins, and a mystical house that became headquarters to the social networking startup that changed the world. This compelling narrative provides readers with an insightful view into the lives and community that launched Facebook and the dynamics that can transform wild dreams into reality. "Casa Facebook is a captivating story of Judy Fusco's experience with American values seen in the context of her Asian heritage," says Anita Wonder, author and close observer of the drama that played out at the house. "One can't read this book without feeling there is a deeper meaning to the extraordinary home where an American institution took shape." According to Judy Fusco, author of Casa Facebook, "In recent years I've had the opportunity of closely watching a transformational idea take shape around my dining room table, as a team of young entrepreneurs took a dream and unveiled it to the world. This social revolution has made a positive difference in the lives of millions-800 million members to be exact-and in the events of nations." "It seems," she says, "as if destiny brought these social revolutionaries to my house for a brief season and a great purpose. Perhaps, too, the mystique surrounding the house played a significant role in launching the global invasion of social networking and in propelling the Facebook founders to world renown. By taking a look through a window of time-a window I and many others have called Casa Facebook-we can listen and learn from the carriers of this grand idea, and in their lives we can find inspiration that can shape our own destinies." You can access blogs and 8 narrative videos about Casa Facebook which provide a visual look inside the many compelling stories surrounding this social networking phenomenon and the startup team - Mark Zuckerberg and his friends. The videos include a compelling video tour of the many Casas (headquarters) of Facebook. To register for additional content, go to www.thecasafacebook.com.
Author: Jamie Crager
Publisher: John Wiley & Sons
ISBN: 1118791878
Category : Computers
Languages : en
Pages : 531
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Book Description
Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign. This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and page managers, a redesigned news feed, and enhancements to the timeline. Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps
Author: Michael Miller
Publisher: Que Publishing
ISBN: 0132639742
Category : Computers
Languages : en
Pages : 337
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Book Description
Facebook started out as a social network for high school and college kids. But now grown-ups like you are getting connected, too–even if you use Facebook much differently than your kids do. If you’re a grown-up looking to join the Facebook bandwagon, Facebook for Grown-Ups is just the guide you need. You’ll learn how to use Facebook to reconnect with old friends and family members and keep them up-to-date on what’s happening in your life. Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You’ll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you’re worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You’ll even learn how to keep track of what your kids are doing on Facebook–without them knowing it. Read this book to discover how grown-ups can take advantage of everything Facebook has to offer. It’s not just for kids anymore!
Author: Justin Robert Levy
Publisher: Pearson Education
ISBN: 0789743213
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Three pigs spend their money on different things: potato chips, sody-pop and building supplies. It comes as no surprise that a wolf is able to blow down the first two pigs' houses. When the wolf can't blow down the third pig's brick house, everyone comes together and the fun begins. The first two pigs give him potato chips and sody-pop and the third pig makes everyone a healthy meal. Since only one pig has a house left the other two pigs and the wolf move in with her. The somewhat bad wolf is no longer hungry.
