The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand PDF Download
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Author: Majken Schultz
Publisher: OUP Oxford
ISBN: 0191583235
Category : Brand name products
Languages : en
Pages : 314
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Book Description
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
Author: Majken Schultz
Publisher: OUP Oxford
ISBN: 0191583235
Category : Brand name products
Languages : en
Pages : 314
Get Book Here
Book Description
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
Author: Stewart R Clegg
Publisher: SAGE
ISBN: 1446253392
Category : Business & Economics
Languages : en
Pages : 713
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Book Description
Electronic Inspection Copy available for instructors here Now in its Third Edition, this unique and highly esteemed text goes from strength to strength, continuing to offer: seamless coverage of the essential topics of organizational behaviour a realist's guide to management capturing the complex life of organizations (the paradoxical, emotional, insecure, self-confident, responsible, irresponsible) and delivers the key themes and debates in an accessible way interactive, instructive (and fun) learning aids and features, both in the text and on the Companion Website an attractive, easily navigable, full-colour text design a guide to further reading including hand-selected journal articles, many of which are available on the Companion Website. As well as cutting-edge content and features, the Third Edition now includes: clearer, more concise exposition of all you need to know about organizations expanded coverage of public-sector, informal and non-profit organizations additional discussion of international cultures revised case studies to cater for readers across the world at all levels of knowledge and experience a revisited Companion Website with longer case studies. Over the last seven years, more and more students and tutors have been won over by Managing and Organizations' coverage, wisdom and insight, and this new edition is a yet more essential guide to negotiating and understanding the bustling and complex life of organizations. Visit the Companion Website at www.sagepub.co.uk/managingandorganizations3 To watch Tyrone Pitsis talk about the new edition of Managing and Organizations - click here.
Author: Mary Jo Hatch
Publisher:
ISBN: 0199269467
Category : Business & Economics
Languages : en
Pages : 599
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Book Description
Ranging from theoretical contributions to empirical studies, the readings in this volume address key issues of organizational identity, e.g. multiple identities and change in identity. These issues are addressed by writers working in diverse fields of study.
Author: Majken Schultz
Publisher: Oxford University Press on Demand
ISBN: 9780198297789
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
Author: Keuning Doede
Publisher: Routledge
ISBN: 1135035415
Category : Business & Economics
Languages : en
Pages : 620
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Book Description
Management: A European Perspective adopts a step-by-step approach based on the key managerial skills – planning, organization, implementation, supervision and control – to provide a practical introduction to the field. Looking at some leading international companies, Keuning draws on various managerial and organizational concepts, including industrial democracy, corporate governance, ethics, culture and gender, ICT related changes in industries, e-business, risk management and network organization. Among the special features designed to enhance the learning process are: Detailed case studies demonstrating the practical implications of the concepts discussed References in the form of examples and brief studies (with a European or international focus) Numerous discussion questions relating to each chapter's theory Material from European newspapers and magazines to reinforce the book's practical orientation This book is an ideal introduction for students starting out their business program.
Author: Doede Keuning
Publisher: Routledge
ISBN: 1000035417
Category : Business & Economics
Languages : en
Pages : 1328
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Book Description
Comprehensive introduction to the field of management for all students new to the area Looking at leading international Companies the book draws on a variety of managerial and organisational models Looks at leading international companies and draws on a variety of managerial and organisational models
Author: Wende Heath
Publisher: Jessica Kingsley Publishers
ISBN: 1787754367
Category : Psychology
Languages : en
Pages : 258
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Book Description
This resource comprises a collection of accessible, flexible, tried-and-tested activities for use with people in a range of care and therapy settings, to help them explore their knowledge of themselves and to make sense of their experiences. Among the issues addressed by the activities are exploring physical changes, emotional trauma, interpersonal problems and spiritual dilemmas. Designed with simple and inexpensive art tools in mind for individual and group activities of varying difficulty, it also includes real-life anecdotes that bring the techniques to life. This new edition contains extra activities and resources to promote the continuing wellness of patients and clients outside of therapy settings. This new edition of the Expressive Arts Activity Book is full of fun, easy, creative ideas for workers in hospitals, clinics, schools, hospices, spiritual and religious settings, and in private practice.
Author: Caroline A. Bartel
Publisher: Psychology Press
ISBN: 1135599637
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Identity and the Modern Organization presents a lively exchange of ideas among psychology and management scholars on the realities of modern organizational life and their effect on the identities that organizations and their members cultivate. This book bridges the domains of psychology and management to facilitate a multi-disciplinary, multi-level
Author: Alessandra Pigni
Publisher: Parallax Press
ISBN: 1941529356
Category : Self-Help
Languages : en
Pages : 258
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Book Description
75 brief self-care reflections that will aid workers, activists, and volunteers prevent burnout, renew their sense of purpose, and achieve fulfillment Heal from over-exhaustion, prevent burnout, and regain your motivation with these short readings from a psychologist who has spent many years in the field working in conflict and disaster areas. Gathered from Alessandra Pigni’s interaction with humanitarian professionals and backed up by cutting–edge research, these concrete tools offer new perspectives and inspiration to anyone whose work is focused on helping others.
Author: Lisa D. Hinz
Publisher: Routledge
ISBN: 1135893578
Category : Medical
Languages : en
Pages : 319
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Book Description
Expressive Therapies Continuum is distinctive in its application as a foundational theory in the field of art therapy. This book demonstrates how the Expressive Therapies Continuum provides a framework for the organization of assessment information, the formulation of treatment goals, and the planning of art therapy interventions.
