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Author: Michael R. Czinkota
Publisher: South Western Educational Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
Author: Michael R. Czinkota
Publisher: South Western Educational Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
Author: Michael R. Czinkota
Publisher: McGraw Hill Professional
ISBN: 9780844230108
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.
Author: Laurel J. Delaney
Publisher: Apress
ISBN: 1430257911
Category : Business & Economics
Languages : en
Pages : 526
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Book Description
The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners-the makers, movers, and shakers in our world-interested in taking their businesses to the next level of growth through exports.
Author: Belay Seyoum
Publisher: Routledge
ISBN: 1000395987
Category : Business & Economics
Languages : en
Pages : 717
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Book Description
This book remains the sole export–import textbook aimed squarely at the academic audience. Discussing theoretical issues in depth, while maintaining a practical approach, it offers a comprehensive exploration of import procedures and export regulations. In addition to updated cases, this new edition includes: New major developments in bilateral and regional trade agreements Changes to INCOTERMS 2010 Coverage of the role of e-commerce Expanded updates on methods of payment, export pricing, and government export finance This clearly written and comprehensive textbook will ground students in theory and prepare them for the realities of a career in this fast-moving field. Suitable for upper-level undergraduates and postgraduates of international trade, the book stands alone in its blend of conceptual frameworks and cogent analysis. A related website, filled with export–import resources, opinion pieces, cases, and the latest news is located at: www.export-importtradecenter.com.
Author: Michael R. Czinkota
Publisher: Business Expert Press
ISBN: 1606490362
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
Author: Zuohao Hu
Publisher: Routledge
ISBN: 1317205928
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Author: Donald A. Fuller
Publisher: SAGE Publications
ISBN: 1452221324
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 486
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Book Description
Includes articles on international business opportunities.
Author: Roger Gomes
Publisher: Springer
ISBN: 3319131478
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Franca Ovadje
Publisher: Routledge
ISBN: 1317246055
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
Although change management and therefore effective adaptation to environmental complexity is considered a uniquely human cultural activity, the extensive change management literature is largely based on the experiences of organizations in the advanced economies of the West. As the economies of African countries become increasingly open, African organizations will need to be agile in order to adapt and grow in a dynamic, global environment. Currently, there is a dearth of contextualized knowledge on change management within Africa, but this handbook aims to address this by bringing together a wide range of experts to explore organizational change and change management from an African context. The handbook adopts a multidisciplinary (historical, philosophical, processual, and strategic) perspective as well as empirical accounts of change management. It addresses such issues as: What are the external and internal pressures for change? What is the content and process of change management? What are the essentials of effective change management? How can change management be theorized from an African perspective? What sort of leadership can best align with change management demands in an African context? How do organizations build internal change management capability? It is hoped that answers to these questions contained in the handbook will provide a contextualized understanding of change management which African organizations and scholars can leverage to respond to the threats and opportunities inherent in their increasingly dynamic environment. The handbook should constitute an essential reference for academics, researchers, and advanced students of change management, development studies, and African studies, as well as practitioners.
