The Export Marketing Imperative PDF Download
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Author: Michael R. Czinkota
Publisher: South Western Educational Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
Author: Michael R. Czinkota
Publisher: South Western Educational Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
Author: Michael R. Czinkota
Publisher: McGraw Hill Professional
ISBN: 9780844230108
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.
Author:
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages :
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Book Description
Author: Michael R. Czinkota
Publisher: Business Expert Press
ISBN: 1606490362
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
Author: Shaoming Zou
Publisher: Business Expert Press
ISBN: 1606490095
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Author: Laurel J. Delaney
Publisher: Apress
ISBN: 1430257911
Category : Business & Economics
Languages : en
Pages : 526
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Book Description
The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners-the makers, movers, and shakers in our world-interested in taking their businesses to the next level of growth through exports.
Author: Craig C. Julian
Publisher: Edward Elgar Publishing
ISBN: 1781954399
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
Author: Gerald S. Albaum
Publisher: Pearson Education
ISBN: 9780273713876
Category : Business & Economics
Languages : en
Pages : 740
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Book Description
This book comprehensively covers both international marketing and export management. The focus is on marketing decisions and management processes involved in exporting.
Author: Gerald Albaum
Publisher: Pearson Higher Ed
ISBN: 1292016957
Category : Business & Economics
Languages : en
Pages : 742
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Book Description
International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Chris J. Noonan
Publisher: Routledge
ISBN: 9780750625739
Category : Export marketing
Languages : en
Pages : 583
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Book Description
The CIM Handbook of Export Marketing is a substantial practical guide to the problems faced by those in the field of international marketing. Readers will welcome the very hands-on approach the author uses to emphasize the practical problems faced by exporting companies when they set up overseas. In a concise, informative and practical style, export marketers are urged to be pro-active seeking foreign markets for additional sales opportunities. The handbook will assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role. It will enable non-specialist senior executives to feel competent in discussions with colleagues and subordinates who have export responsibilities. The busy exporter is given lots of tools to improve market management and performance: *logical and practical explanation of export market management stages *case studies *bullet point lists *checklists at chapter ends. Endorsed by the CIM Essential handbook for all involved in the field of international marketing Full of case studies, bullet point lists and checklists
