Author: Jim Joseph
Publisher: Happy About
ISBN: 1600052096
Category : Business & Economics
Languages : en
Pages : 199
Book Description
As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
The Experience Effect for Small Business
Author: Jim Joseph
Publisher: Happy About
ISBN: 1600052096
Category : Business & Economics
Languages : en
Pages : 199
Book Description
As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
Publisher: Happy About
ISBN: 1600052096
Category : Business & Economics
Languages : en
Pages : 199
Book Description
As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
Impact on Small Business of Proposed Cuts on SBA Guaranteed Loan Program
Author: United States. Congress. House. Committee on Small Business. Subcommittee on General Oversight
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 132
Book Description
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 132
Book Description
The Impact of Federal Installations on Small Business
Author: United States. Congress. House. Select Committee on Small Business. Subcommittee on Small Business Problems in Smaller Towns and Urban Areas
Publisher:
ISBN:
Category : Government property
Languages : en
Pages : 386
Book Description
Publisher:
ISBN:
Category : Government property
Languages : en
Pages : 386
Book Description
Proposition 65's Effect on Small Business
Author: United States. Congress. House. Committee on Small Business
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 454
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 454
Book Description
Journal of Small Business and Entrepreneurship
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 104
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 104
Book Description
Small Business Administration 8(a) Contract Procurement Program
Author: United States. Congress. Senate. Select Committee on Small Business
Publisher:
ISBN:
Category : Government purchasing
Languages : en
Pages : 524
Book Description
Publisher:
ISBN:
Category : Government purchasing
Languages : en
Pages : 524
Book Description
Conglomerate Mergers--their Effects on Small Business and Local Communities
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Antitrust and Restraint of Trade Activities Affecting Small Business
Publisher:
ISBN:
Category : Antitrust law
Languages : en
Pages : 1228
Book Description
Publisher:
ISBN:
Category : Antitrust law
Languages : en
Pages : 1228
Book Description
Conrail Changes and Their Impact on Small Business
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Antitrust and Restraint of Trade Activities Affecting Small Business
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 120
Book Description
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 120
Book Description
Journal of Small Business and Entrepreneurship
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 104
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 104
Book Description
The Formation and Development of Small Business
Author: Peter Johnson
Publisher: Routledge
ISBN: 1134161034
Category : Business & Economics
Languages : en
Pages : 280
Book Description
This book brings together thirty years of original empirical research on key aspects of the formation and development of small firms from selected articles authored or co-authored by Peter Johnson. Complete with a comprehensive introduction from the author placing the work in relation to the contemporary debates on the subject and providing a cohes
Publisher: Routledge
ISBN: 1134161034
Category : Business & Economics
Languages : en
Pages : 280
Book Description
This book brings together thirty years of original empirical research on key aspects of the formation and development of small firms from selected articles authored or co-authored by Peter Johnson. Complete with a comprehensive introduction from the author placing the work in relation to the contemporary debates on the subject and providing a cohes