Author: Jim Joseph
Publisher: Happy About
ISBN: 1600052096
Category : Business & Economics
Languages : en
Pages : 199
Book Description
As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
The Experience Effect for Small Business
Author: Jim Joseph
Publisher: Happy About
ISBN: 1600052096
Category : Business & Economics
Languages : en
Pages : 199
Book Description
As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
Publisher: Happy About
ISBN: 1600052096
Category : Business & Economics
Languages : en
Pages : 199
Book Description
As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
The Experience Effect
Author: Jim Joseph
Publisher: AMACOM
ISBN: 0814415555
Category : Business & Economics
Languages : en
Pages : 241
Book Description
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.
Publisher: AMACOM
ISBN: 0814415555
Category : Business & Economics
Languages : en
Pages : 241
Book Description
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.
Deregulation of Financial Institutions and Its Impact on Small Business Financing
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Tax, Access to Equity Capital, and Business Opportunities
Publisher:
ISBN:
Category : Banking law
Languages : en
Pages : 360
Book Description
Publisher:
ISBN:
Category : Banking law
Languages : en
Pages : 360
Book Description
Conglomerate Mergers--their Effects on Small Business and Local Communities
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Antitrust and Restraint of Trade Activities Affecting Small Business
Publisher:
ISBN:
Category : Antitrust law
Languages : en
Pages : 1228
Book Description
Publisher:
ISBN:
Category : Antitrust law
Languages : en
Pages : 1228
Book Description
Journal of Small Business and Entrepreneurship
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 104
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 104
Book Description
Impact on Small Business of Proposed Cuts on SBA Guaranteed Loan Program
Author: United States. Congress. House. Committee on Small Business. Subcommittee on General Oversight
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 132
Book Description
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 132
Book Description
Designation of Critical Habitat for the Rio Grande Silvery Minnow
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 144
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 144
Book Description
The Effects of Government Regulations on Small Business and the Problems of Women and Minorities in Small Business in the Southwestern United States
Author: United States. Congress. Senate. Select Committee on Small Business
Publisher:
ISBN:
Category : Minority business enterprises
Languages : en
Pages : 236
Book Description
Publisher:
ISBN:
Category : Minority business enterprises
Languages : en
Pages : 236
Book Description
The Impact of Federal Installations on Small Business
Author: United States. Congress. House. Select Committee on Small Business. Subcommittee on Small Business Problems in Smaller Towns and Urban Areas
Publisher:
ISBN:
Category : Government property
Languages : en
Pages : 1128
Book Description
Publisher:
ISBN:
Category : Government property
Languages : en
Pages : 1128
Book Description
RESPA reform and the economic effects on small business
Author: United States. Congress. House. Committee on Small Business
Publisher:
ISBN:
Category : Housing
Languages : en
Pages : 222
Book Description
Publisher:
ISBN:
Category : Housing
Languages : en
Pages : 222
Book Description