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Author: Moin Qazi
Publisher: Notion Press
ISBN: 1645877671
Category : Juvenile Nonfiction
Languages : en
Pages : 286
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Book Description
This book demonstrates how your choice of language can influence your reader.The book keeps speed with the latest developments in the field of communication and draws on practices used at reputed business schools like Wharton, Kellogg and Harvard. It equips managers with skills to navigate the varying needs, demands and challenges of their audience with courtesy, strength, consideration and confidence. Apart from its academic grounding, which includes explanations of theoretical bases of various concepts, the book draws liberally on practical examples that have been culled from actual successful organisational practices. It gives you writing secrets used by the world's best business leaders that you too can use to great effect in your own business writing.
Author: Moin Qazi
Publisher: Notion Press
ISBN: 1645877671
Category : Juvenile Nonfiction
Languages : en
Pages : 286
Get Book Here
Book Description
This book demonstrates how your choice of language can influence your reader.The book keeps speed with the latest developments in the field of communication and draws on practices used at reputed business schools like Wharton, Kellogg and Harvard. It equips managers with skills to navigate the varying needs, demands and challenges of their audience with courtesy, strength, consideration and confidence. Apart from its academic grounding, which includes explanations of theoretical bases of various concepts, the book draws liberally on practical examples that have been culled from actual successful organisational practices. It gives you writing secrets used by the world's best business leaders that you too can use to great effect in your own business writing.
Author: Elisabetta Ghisini
Publisher: Happy about
ISBN: 9781600050732
Category : Business communication
Languages : en
Pages : 0
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Book Description
Designed for foreign-born professionals working in the U.S. who already possess good English skills and yet are not polished communicators in a U.S. business environment, this resource provides practical advice for becoming more effective in typical business situations.
Author: Martin V. Deise
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
This text presents tailored e-commerce strategies for such industries as consumer products, entertainment, media communications, financial services, the public sector, petroleum, and utilities.
Author: Deirdre Breakenridge
Publisher: Routledge
ISBN: 1351863002
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication. The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting. She then details the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. The easy to follow question–answer format walks readers through the most pressing, confusing, and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships and storytelling, the book also includes material on digital and social media channels as well as a chapter on giving back as a mentor. "Experts Weigh In" boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field. Grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce as well as professionals looking to enhance their communication skills.
Author: Judy Allen
Publisher: Wiley
ISBN: 9780470838488
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce. Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining. The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.
Author: Oak Grove Publishing of Minnesota
Publisher:
ISBN: 9780967101705
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Author: Tamara Gillis
Publisher:
ISBN:
Category :
Languages : en
Pages : 292
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Book Description
The IABC Guide for Practical Business Communication: A Global Standard Primer follows two previous books that addressed best practices in organizational communication (and the Inside Organizational Communication editions before that). Principles remain stable. Implementation evolves to meet pressing, current organizational needs. The competencies in this collection run the gamut from those expected of business leaders to strategic advisors to generalists/specialists and those just getting started. While the sections of this volume provide a framework to contain the competencies, readers will find a number of practices that could have been duplicated in a number of the sections. This is testament to the holistic nature of organizational communication and the roles we play in supporting our clients and employers. As you consider the competencies addressed in this book, you will find that its audience is threefold - from newcomers to the discipline to seasoned professionals, to administrators who might not have expertise in our discipline but are expected to supervise communication organizations. The authors in this collection have provided keen insights into the principles that lead decision making and application of communication practices as well as examples and cases for you to consider. Many authors (colleagues, practitioners, scholars) have reflected on the Global Standard and the IABC Career Roadmap as they presented their expertise. This book is intended to serve as a resource for all communication professionals - from those at the foundational level to those at the business leader level. And for those pursuing certification or academic degrees this collection will enhance your progress. Please note this book is intended for marketplaces in Australia and Japan. A separate listing is available for all other marketplaces.
Author: Paul A. Strassmann
Publisher: Information Economics Press
ISBN: 9780962041327
Category : Business & Economics
Languages : en
Pages : 558
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Book Description
The book addresses the practical needs of executives responsible for planning, budgeting & justifying information technology expenditures. Written by the former chief information executive (1956-1978) & vice president of strategic planning (1978-1985), author of the widely acclaimed & translated INFORMATION PAYOFF - THE TRANSFORMATION OF WORK IN THE ELECTRONIC AGE (Free Press, 1985), lecturer & university professor. Reviews: "A New Bible for Management Information Systems. An eminently readable book made more so by a playful sense of humor" -Information Week-; "Strips away obfuscation that has concealed the real value of computers." (The Financial Post); "A true path to the Holy Grail of business value." (Computer Weekly); "Some surprising answers to familiar questions cast new light on investing profitably in computer hardware & software." (The Conference Board); "All those either transfixed or baffled by the powers & potential of computers would do well to heed Strassmann's advice." (Daily Telegraph); "Measuring managerial productivity is the key to knowing how to invest in information technology. Strassmann's new book sets out the results of his research in detail. His argument comes through clearly." (The Financial Times).
Author: Tamara Gillis
Publisher: John Wiley & Sons
ISBN: 1118016351
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
Author: Dawn Michelle Baude
Publisher: Red Wheel/Weiser
ISBN: 1564149102
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Sit down at the keyboard and cinch that deal! Press the send button and get the account! Writing skills are more important than ever in determining business success. They can make the difference between climbing the corporate ladder and getting stuck on a low rung. An e-mail that's clear, concise, and targeted will get more than just a response -- it will get results ... including your boss's attention! No matter what the business or sector, top communication skills are in major demand. Why? Because businesses are bogged down with e-mails that are too long, wordy, and unclear. Instead of wasting time rewriting, clarifying, and still miscommunicating, write it once, write it right, and get the job done the first time. The Executive Guide to E-mail Correspondence will show you how to rapidly transform basic writing skills into global communications expertise. Geared to the computer-toting professional with little patience for instructions and explanations, The Executive Guide to E-mail Correspondence fills the gap between academic training and real-world writing by providing you with a range of e-mail templates that you can instantly adapt to your business needs. Written in a fresh and lively, here's-how style, The Executive Guide to E-mail Correspondence: -Demonstrates the hallmarks of effective business e-mails.-Features ready-to-use organizational plans.-Presents quick and easy editing techniques.-Furnishes before-and-after editing models.-Focuses on the do's and don'ts of proficient e-mails.-Supplies practical writing tips and tricks. The Executive Guide to E-mail Correspondence is a must-have book for anyone who wants to fast-forward his or her career in any business or industry. Dawn-Michelle Baude is an international corporate speaker specializing in global communications. She has lectured throughout Europe and Asia to businesses and alumni groups alike. An accomplished professional, she has written copy for Gucci perfumes and feature articles for Reader's Digest and Vogue. She also co-authored a self-help bestseller, Savoir Dire Non (Flammarion 2006). In 2000, she began working as a writing consultant for IBM Corp. She holds an M.A., an M.F.A., a D.E.A. and a Ph. D. in English. A 2005-06 Senior Fulbright Scholar in Creative Writing, she teaches at the American University of Paris.
