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Author: Robert Aunger
Publisher: Simon and Schuster
ISBN: 1476740569
Category : Science
Languages : en
Pages : 479
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Book Description
From biology to culture to the new new economy, the buzzword on everyone's lips is "meme." How do animals learn things? How does human culture evolve? How does viral marketing work? The answer to these disparate questions and even to what is the nature of thought itself is, simply, the meme. For decades researchers have been convinced that memes were The Next Big Thing for the understanding of society and ourselves. But no one has so far been able to define what they are. Until now. Here, for the first time, Robert Aunger outlines what a meme physically is, how memes originated, how they developed, and how they have made our brains into their survival systems. They are thoughts. They are parasites. They are in control. A meme is a distinct pattern of electrical charges in a node in our brains that reproduces a thousand times faster than a bacterium. Memes have found ways to leap from one brain to another. A number of them are being replicated in your brain as you read this paragraph. In 1976 the biologist Richard Dawkins suggested that all animals -- including humans -- are puppets and that genes hold the strings. That is, we are robots serving as life support for the genes that control us. And all they want to do is replicate themselves. But then, we do lots of things that don't seem to help genes replicate. We decide not to have children, we waste our time doing dangerous things like mountain climbing, or boring things like reading, or stupid things like smoking that don't seem to help genes get copied into the next generation. We do all sorts of cultural things for reasons that don't seem to have anything to do with genes. Fashions in sports, books, clothes, ideas, politics, lifestyles come and go and give our lives meaning, so how can we be gene robots? Dawkins recognized that something else was going on. We communicate with one another and we get ideas, and these ideas seem to have a life of their own. Maybe there was something called memes that were like thought genes. Maybe our bodies were gene robots and our minds were meme robots. That would mean that what we think is not the result of our own creativity, but rather the result of the evolutionary flow of memes as they wash through us. What is the biological reality of an idea with a life of its own? What is a thought gene? It's a meme. And no one before Robert Aunger has established what it physically must be. This elegant, paradigm-shifting analysis identifies how memes replicate in our brains, how they evolved, and how they use artifacts like books and photographs and advertisements to get from one brain to another. Destined to inflame arguments about free will, open doors to new ways of sharing our thoughts, and provide a revolutionary explanation of consciousness, The Electric Meme will change the way each of us thinks about our minds, our cultures, and our daily choices.
Author: Robert Aunger
Publisher: Simon and Schuster
ISBN: 1476740569
Category : Science
Languages : en
Pages : 479
Get Book Here
Book Description
From biology to culture to the new new economy, the buzzword on everyone's lips is "meme." How do animals learn things? How does human culture evolve? How does viral marketing work? The answer to these disparate questions and even to what is the nature of thought itself is, simply, the meme. For decades researchers have been convinced that memes were The Next Big Thing for the understanding of society and ourselves. But no one has so far been able to define what they are. Until now. Here, for the first time, Robert Aunger outlines what a meme physically is, how memes originated, how they developed, and how they have made our brains into their survival systems. They are thoughts. They are parasites. They are in control. A meme is a distinct pattern of electrical charges in a node in our brains that reproduces a thousand times faster than a bacterium. Memes have found ways to leap from one brain to another. A number of them are being replicated in your brain as you read this paragraph. In 1976 the biologist Richard Dawkins suggested that all animals -- including humans -- are puppets and that genes hold the strings. That is, we are robots serving as life support for the genes that control us. And all they want to do is replicate themselves. But then, we do lots of things that don't seem to help genes replicate. We decide not to have children, we waste our time doing dangerous things like mountain climbing, or boring things like reading, or stupid things like smoking that don't seem to help genes get copied into the next generation. We do all sorts of cultural things for reasons that don't seem to have anything to do with genes. Fashions in sports, books, clothes, ideas, politics, lifestyles come and go and give our lives meaning, so how can we be gene robots? Dawkins recognized that something else was going on. We communicate with one another and we get ideas, and these ideas seem to have a life of their own. Maybe there was something called memes that were like thought genes. Maybe our bodies were gene robots and our minds were meme robots. That would mean that what we think is not the result of our own creativity, but rather the result of the evolutionary flow of memes as they wash through us. What is the biological reality of an idea with a life of its own? What is a thought gene? It's a meme. And no one before Robert Aunger has established what it physically must be. This elegant, paradigm-shifting analysis identifies how memes replicate in our brains, how they evolved, and how they use artifacts like books and photographs and advertisements to get from one brain to another. Destined to inflame arguments about free will, open doors to new ways of sharing our thoughts, and provide a revolutionary explanation of consciousness, The Electric Meme will change the way each of us thinks about our minds, our cultures, and our daily choices.
Author: Richard Dawkins
Publisher: Oxford University Press, USA
ISBN: 9780192860927
Category : Medical
Languages : en
Pages : 372
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Book Description
Science need not be dull and bogged down by jargon, as Richard Dawkins proves in this entertaining look at evolution. The themes he takes up are the concepts of altruistic and selfish behaviour; the genetical definition of selfish interest; the evolution of aggressive behaviour; kinshiptheory; sex ratio theory; reciprocal altruism; deceit; and the natural selection of sex differences. 'Should be read, can be read by almost anyone. It describes with great skill a new face of the theory of evolution.' W.D. Hamilton, Science
Author: Jeffrey Huw Williams
Publisher: Morgan & Claypool Publishers
ISBN: 1643272926
Category : Science
Languages : en
Pages : 146
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Book Description
It was not until 1971 that the authority for defining scientific units, the General Conference of Weights and Measures got around to defining the unit that is the basis of chemistry (the mole, or the quantity of something). Yet for all this tardiness in putting the chemical sciences on a sound quantitative basis, chemistry is an old and venerable subject and one naturally asks the question, why? Well, the truth is that up until the mid-1920s, many physicists did not believe in the reality of molecules. Indeed, it was not until after the physics community had accepted Ernest Rutherford's 1913 solar-system-like model of the atom, and the quantum mechanical model of the coupling of electron spins in atoms that physicists started to take seriously the necessity of explaining the chemical changes that chemists had been observing, investigating and recording since the days of the alchemists.
Author: Daniel Bristow
Publisher: punctum books
ISBN: 1950192431
Category : Art
Languages : en
Pages : 423
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Book Description
Art-form, send-up, farce, ironic disarticulation, pastiche, propaganda, trololololol, mode of critique, mode of production, means of politicisation, even of subjectivation - memes are the inner currency of the internet's circulatory system. Independent of any one set value, memes are famously the mode of conveyance for the alt-right, the irony left, and the apoliticos alike, and they are impervious to many economic valuations: the attempts made in co-opting their discourse in advertising and big business have made little headway, and have usually been derailed by retaliative meming. POST MEMES: SEIZING THE MEMES OF PRODUCTION takes advantage of the meme's subversive adaptability and ripeness for a focused, in-depth study. Pulling together the interrogative forces of a raft of thinkers at the forefront of tech theory and media dissection, this collection of essays paves a way to articulating the semiotic fabric of the early 21st century's most prevalent means of content posting, and aims at the very seizing of the memes of production for the imagining and creation of new political horizons. With contributions from Scott and McKenzie Wark, Patricia Reed, Jay Owens, Thomas Hobson and Kaajal Modi, Dominic Pettman, Bogna M. Konior, and Eric Wilson, among others, this essay volume offers the freshest approaches available in the field of memes studies and inaugurates a new kind of writing about the newest manifestations of the written online. The book aims to become the go-to resource for all students and scholars of memes, and will be of the utmost interest to anyone interested in the internet's most viral phenomenon. ABOUT THE EDITORS ALFIE BOWN is the author of several books including "The Playstation Dreamworld" (Polity, 2017) and "In the Event of Laughter: Psychoanalysis, Literature and Comedy" (Bloomsbury, 2018). He is also a journalist for the Guardian, the Paris Review, and other outlets. DAN BRISTOW is a recovering academic, a bookseller, and author of "Joyce and Lacan: Reading, Writing, and Psychoanalysis" (Routledge, 2016) and "2001: A Space Odyssey and Lacanian Psychoanalytic Theory" (Palgrave, 2017). He is also the co-creator with Alfie Bown of Everyday Analysis, now based at New Socialist magazine.
Author: Jason Makansi
Publisher: John Wiley & Sons
ISBN: 0470174307
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
A behind-the-scenes exposure why our electricity system is headed for a state of emergency-and what can be done to head it off Most people don't realize that skyrocketing global energy demand and economic growth severely affect the supply of electricity. Between production (power plants) and delivery is an antiquated, "third-world" transmission grid that is in desperate need of hardening against breakdowns, terrorist attacks, inadequate carrying capacity, and operational obsolescence. And while electricity doesn't hold the headlines or dramatic power of oil, the ability to ensure its uninterrupted supply at a reasonable price is even more essential to global survival and prosperity. Lights Out is today's most detailed, in-depth examination of this largely unreported looming energy crisis. Written by one of the world's top electricity industry experts, this powerful book covers numerous hot button economic and political issues-free markets versus regulation; energy independence versus foreign imports; nuclear power, global warming, and other environmental issues; and much more. Beyond just uncovering and illuminating the problems, however, it proposes a comprehensive road map of technical solutions and regulatory reform from both the production and demand sides of the equation-a framework for rethinking, rebuilding, and enhancing the entire electricity production and delivery infrastructure. Prescriptive and provocative, Lights Out will redefine the simmering debate on how the world can-and must-act now to head off a global catastrophe, one that could eventually wreak even more havoc than the ongoing oil crisis. Jason Makansi is the President of Pearl Street, Inc., a consulting firm; Principal of PS Liquidity Advisors, an advisory service for energy technology companies raising capital; and Executive Director of the Energy Storage Council, a public-policy advocacy organization. A prolific author, respected industry thought leader, and seasoned communicator, Mr. Makansi has been analyzing the technological, business, and regulatory issues in electricity production and delivery for over twenty-five years. He earned a BS in chemical engineering from Columbia University. His earlier books include An Investor’s Guide to the Electricity Economy, also published by John Wiley & Sons, and Managing Steam: An Engineering Guide to Commercial, Industrial, and Utility Systems.
Author: Spencer Jakab
Publisher: Penguin
ISBN: 0593421159
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
"The saga of GameStop and other meme stocks is revealed with the skill of a thrilling whodunit. Jakab writes with an anti-Midas touch. If he touched gold, he would bring it to life." --Burton G. Malkiel, author of A Random Walk Down Wall Street From Wall Street Journal columnist Spencer Jakab, the real story of the GameStop squeeze—and the surprising winners of a rigged game. During one crazy week in January 2021, a motley crew of retail traders on Reddit’s r/wallstreetbets forum had seemingly done the impossible—they had brought some of the biggest, richest players on Wall Street to their knees. Their weapon was GameStop, a failing retailer whose shares briefly became the most-traded security on the planet and the subject of intense media coverage. The Revolution That Wasn’t is the riveting story of how the meme stock squeeze unfolded, and of the real architects (and winners) of the GameStop rally. Drawing on his years as a stock analyst at a major bank, Jakab exposes technological and financial innovations such as Robinhood’s habit-forming smartphone app as ploys to get our dollars within the larger story of evolving social and economic pressures. The surprising truth? What appeared to be a watershed moment—a revolution that stripped the ultra-powerful hedge funds of their market influence, placing power back in the hands of everyday investors—only tilted the odds further in the house’s favor. Online brokerages love to talk about empowerment and “democratizing finance” while profiting from the mistakes and volatility created by novice investors. In this nuanced analysis, Jakab shines a light on the often-misunderstood profit motives and financial mechanisms to show how this so-called revolution is, on balance, a bonanza for Wall Street. But, Jakab argues, there really is a way for ordinary investors to beat the pros: by refusing to play their game.
Author: Grant Kien
Publisher: Rowman & Littlefield
ISBN: 1498551343
Category : Language Arts & Disciplines
Languages : en
Pages : 273
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Book Description
Communicating with Memes: Consequences in Post-truth Civilization investigates the consequences of memetic communication, the causes of these consequences, and what action—if any—should be taken in response. Communicating with memes across social media networks has become a commonplace activity in today’s world, despite the fact that just years earlier, this mode of communication was a rarity. The rapid adoption of this new mode of communication through ubiquitous social media and device use is resulting in a major transformation of the ways in which we think and behave in our digital world. From the election of Donald Trump, to online harassment and identity theft, to the resurgence of once-eradicated diseases due to the anti-vaxxer movement, Grant Kien analyzes fourteen major consequences of this shift and confronts the question of how to approach these consequences.
Author: Jossey-Bass Publishers
Publisher: John Wiley & Sons
ISBN: 1119015898
Category : Education
Languages : en
Pages : 480
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Book Description
This comprehensive reader presents an accessible overview of recent brain research and contains valuable insights into how students learn and how we should teach them. It includes articles from the top thinkers in both the brain science and K-12 education fields, such as Joseph LeDoux, Howard Gardner, Sally Shaywitz, and John Bransford. This rich and varied volume offers myriad perspectives on the brain, mind, and education, and features twenty-six chapters in seven primary areas of interest: An overview of the brain The brain-based learning debate Memory, cognition, and intelligence Emotional and social foundations The arts When the brain works differently
Author: Bradley E. Wiggins
Publisher: Routledge
ISBN: 0429960492
Category : Language Arts & Disciplines
Languages : en
Pages : 215
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Book Description
Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.
Author: J. Michael Ryan
Publisher: Taylor & Francis
ISBN: 1000800393
Category : Social Science
Languages : en
Pages : 243
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Book Description
COVID-19: Individual Rights and Community Responsibilities provides critical insights into the tensions between individual rights and community responsibilities during the COVID-19 pandemic. Questions about mandates, lockdowns, priorities, and broader questions related to neighborly responsibilities and human rights have been central to debates about how to confront the pandemic. The scholarship presented in this volume adds to those debates by confronting such issues as the role of social media in spreading misinformation, mask mandates, pandemic politics, and the very ethos of what is meant by human and individual rights. Drawing on the expertise of scholars from around the world, the work presented here represents a remarkable diversity and quality of impassioned scholarship on the impact of COVID-19 and is a timely and critical advance in knowledge related to the pandemic.
