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Author: Fred E. Waddell
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
Author: Fred E. Waddell
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
Author: George P. Moschis
Publisher: Springer Nature
ISBN: 3031130979
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
Author: Aimee Drolet
Publisher: Routledge
ISBN: 1000202755
Category : Psychology
Languages : en
Pages : 260
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Book Description
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
Author: United States. Congress. Senate. Special Committee on Aging. Subcommittee on Consumer Interests of the Elderly
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 264
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Book Description
Considers buying habits of the elderly, and their consumer needs and problems in purchasing medicine, food and clothing.
Author: Mark Abrams
Publisher:
ISBN: 9780905653549
Category : Older consumers
Languages : en
Pages : 55
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Book Description
Author: United States. Congress. Senate. Special Committee on Aging. Subcommittee on Consumer Interests of the Elderly
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 350
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Book Description
Author: Charles D. Schewe
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Author: Aimee Drolet
Publisher: Routledge
ISBN: 1136980180
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.
Author: Julie Johnson-Hillery
Publisher: Garland Science
ISBN: 1000526178
Category : Social Science
Languages : en
Pages : 110
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Book Description
Originally published in 1997. Based around the author's observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented is to challenge stereotypes, suggest practical ways in which improve service for the aging population and identify areas where retailers could improve customer service across all consumer groups as well as the older age groups.
Author: Angela Y. Lee
Publisher: Emerald Group Publishing
ISBN: 1802629556
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.
