The Effects of Repetition in Advertising PDF Download
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Author: Edward Carpenter Strong
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 956
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Book Description
Author: Edward Carpenter Strong
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 956
Get Book Here
Book Description
Author: Edward C. Strong
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 956
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Book Description
Author: Batten, Barton, Durstine & Osborn, Inc. Research Department
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 42
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Book Description
Author: Alan Grange Sawyer
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 732
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Book Description
Author: Andrew A. Mitchell
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
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Book Description
Author: Bryony Thomas
Publisher: Ecademy Press
ISBN: 1908746343
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.
Author: Linda F. Alwitt
Publisher: Taylor & Francis
ISBN: 1000549127
Category : Psychology
Languages : en
Pages : 318
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Book Description
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Author:
Publisher:
ISBN:
Category : Television advertising and children
Languages : en
Pages : 248
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Book Description
Author: Alan Grange Sawyer
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 692
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Book Description
Author: Robert East
Publisher: Springer Science & Business Media
ISBN: 0387233776
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New evidence on this issue is assessed. The focus then moves to a model of ad response that covers the evidence on repeated ad exposure and explains how advertising may work over both short-term and long-term periods. The processes that could produce the long-term effect are discussed and new evidence is presented on the function of word of mouth. There is a chapter on the psychological processes that are used to explain ad effect and brief sections on the point of purchase and online advertising.
