The Effects of Mixed Media, Multiple Copy, Repetition, and Competition in Advertising

The Effects of Mixed Media, Multiple Copy, Repetition, and Competition in Advertising PDF Author: Roger Mark Heeler
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 526

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The Effects of Mixed Media, Multiple Copy, Repetition, and Competition in Advertising

The Effects of Mixed Media, Multiple Copy, Repetition, and Competition in Advertising PDF Author: Roger Mark Heeler
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 526

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Journal of Marketing

Journal of Marketing PDF Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 828

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Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

Mass Communication: Audience and effects of mass communication

Mass Communication: Audience and effects of mass communication PDF Author: Denis McQuail
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 426

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Book Description
"Denis McQuail's major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes provide access to the key debates within the field and all the main lines of research that have emerged."--Publisher.

A Marketing Communication Research System

A Marketing Communication Research System PDF Author: Michael L. Ray
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 50

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Increasing Marketing Productivity and Conceptual and Methodological Foundation of Marketing

Increasing Marketing Productivity and Conceptual and Methodological Foundation of Marketing PDF Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 588

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Catalog of Copyright Entries. Third Series

Catalog of Copyright Entries. Third Series PDF Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1318

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Marketing Research Techniques Series

Marketing Research Techniques Series PDF Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 284

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Knowledge Development in Marketing

Knowledge Development in Marketing PDF Author: Paul N. Bloom
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 272

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Behavioral and Management Science in Marketing

Behavioral and Management Science in Marketing PDF Author: Harry L. Davis
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 296

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Faculty Personnel

Faculty Personnel PDF Author: American Assembly of Collegiate Schools of Business
Publisher:
ISBN:
Category : Business teachers
Languages : en
Pages : 646

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