Author: Roger Mark Heeler
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 526
Book Description
The Effects of Mixed Media, Multiple Copy, Repetition, and Competition in Advertising
Author: Roger Mark Heeler
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 526
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 526
Book Description
Journal of Marketing
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 828
Book Description
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 828
Book Description
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Mass Communication: Audience and effects of mass communication
Author: Denis McQuail
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 426
Book Description
"Denis McQuail's major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes provide access to the key debates within the field and all the main lines of research that have emerged."--Publisher.
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 426
Book Description
"Denis McQuail's major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes provide access to the key debates within the field and all the main lines of research that have emerged."--Publisher.
A Marketing Communication Research System
Author: Michael L. Ray
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 50
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 50
Book Description
Increasing Marketing Productivity and Conceptual and Methodological Foundation of Marketing
Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 588
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 588
Book Description
Catalog of Copyright Entries. Third Series
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1318
Book Description
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1318
Book Description
Marketing Research Techniques Series
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 284
Book Description
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 284
Book Description
Knowledge Development in Marketing
Author: Paul N. Bloom
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Behavioral and Management Science in Marketing
Author: Harry L. Davis
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Faculty Personnel
Author: American Assembly of Collegiate Schools of Business
Publisher:
ISBN:
Category : Business teachers
Languages : en
Pages : 646
Book Description
Publisher:
ISBN:
Category : Business teachers
Languages : en
Pages : 646
Book Description