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Author:
Publisher:
ISBN:
Category : Schools
Languages : en
Pages : 268
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Book Description
Author:
Publisher:
ISBN:
Category : Schools
Languages : en
Pages : 268
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Book Description
Author:
Publisher:
ISBN:
Category : School purchasing
Languages : en
Pages : 392
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Book Description
Author: Christopher Barrat
Publisher: John Wiley & Sons
ISBN: 0470092475
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Buying For Business provides a simple but comprehensive guide to purchasing and supply. With current literature often academic in focus and unsuited to modern business readers, it offers straightforward and engaging information on the principles and practice of purchasing and supply management that will be of great value to anyone in business who deals with suppliers. Experts Mark Whitehead and Christopher Barrat answer all the key questions facing purchasing in business today, and offer advice on everything from ethics to outsourcing. Diagrams, analysis tools and pro-formas aid understanding, while case studies and bench-marking exercises illustrate and reinforce the learning.
Author: National Association of Educational Buyers
Publisher:
ISBN:
Category : Purchasing
Languages : en
Pages : 306
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Book Description
Author: David Spence Hill
Publisher:
ISBN:
Category : Universities and colleges
Languages : en
Pages : 144
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Author:
Publisher:
ISBN:
Category : Bonds
Languages : en
Pages : 1324
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Book Description
Author: United States. Office of Education
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 880
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Book Description
Author: United States. Bureau of Education
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 894
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Book Description
Author: Paul Copley
Publisher: SAGE
ISBN: 1473908337
Category : Business & Economics
Languages : en
Pages : 759
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Book Description
Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 116
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Book Description
