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Author: Steven Heller
Publisher: Simon and Schuster
ISBN: 1581159676
Category : Design
Languages : en
Pages : 669
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Book Description
Completely updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Contributors, including Milton Glaser, Lou Danziger, Jessica Helfand, Paula Scher, Maud Lavin, Armin Vit, and Marty Newmeier, offer original theories and proposals on design education concerns. Personal anecdotes from these stars about their own education, their mentors, and their students make this an entertaining and illuminating idea book.
Author: Steven Heller
Publisher: Simon and Schuster
ISBN: 1581159676
Category : Design
Languages : en
Pages : 669
Get Book Here
Book Description
Completely updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Contributors, including Milton Glaser, Lou Danziger, Jessica Helfand, Paula Scher, Maud Lavin, Armin Vit, and Marty Newmeier, offer original theories and proposals on design education concerns. Personal anecdotes from these stars about their own education, their mentors, and their students make this an entertaining and illuminating idea book.
Author: Steven Heller
Publisher: Allworth Press
ISBN: 9781880559994
Category : Design
Languages : en
Pages : 292
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Book Description
This collection of essays, interviews, and course syllabi examines how changing professional standards in graphic design have revolutionized the way design is taught, learned, and practiced. Forty-two top designers and educators talk theory, offer proposals, and discuss a wide range of educational concerns, from the dichotomy between theory and practice to the importance of mastering traditional forms and keeping up with new media.
Author: Steven Heller
Publisher: Allworth Press
ISBN: 9781880559994
Category : Design
Languages : en
Pages : 292
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Book Description
This collection of essays, interviews, and course syllabi examines how changing professional standards in graphic design have revolutionized the way design is taught, learned, and practiced. Forty-two top designers and educators talk theory, offer proposals, and discuss a wide range of educational concerns, from the dichotomy between theory and practice to the importance of mastering traditional forms and keeping up with new media.
Author: David Reinfurt
Publisher: Inventory Press
ISBN: 9781941753217
Category : Design
Languages : en
Pages : 256
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Book Description
A toolkit for visual literacy in the 21st century A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses--Typography, Gestalt and Interface--provide the foundation of this book. Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Graphic Design serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, György Kepes, Bruno Munari and Stewart Brand (among many others), it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels--treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool. David Reinfurt (born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.
Author: Cath Caldwell
Publisher: National Geographic Books
ISBN: 146548180X
Category : Art
Languages : en
Pages : 0
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Book Description
Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level. This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral. Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message. Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more. If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.
Author: Steven Heller
Publisher: John Wiley & Sons
ISBN: 0470148683
Category : Design
Languages : en
Pages : 371
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Book Description
A revision of the bestselling visual guide to becoming a graphic designer Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration. Steven Heller (New York, NY) is Art Director of the New York Times Book Review and cochair of the MFA/Design program at the School of Visual Arts. He is the author of over 80 books on design and popular culture. Teresa Fernandes (Greenwich, CT) is a publications designer and art director.
Author: Neil Leonard
Publisher: Bloomsbury Publishing
ISBN: 1474255418
Category : Design
Languages : en
Pages : 194
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Book Description
As students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want: Freelancing? Working in a design agency? Setting up their own business? They also need the practical advice about how to work with clients, how to organize themselves, billing, etc. Through interviews with people at all levels of design, the author provides down to earth and straight forward information that is relevant to today's students looking to start a career in design.
Author: Steven Heller
Publisher: Rockport Publishers
ISBN: 1610586492
Category : Design
Languages : en
Pages : 176
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Book Description
For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design—and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences: - Designers to Designers - Designers to Clients - Designers to the Design-literate - Designers to the Design-agnostic Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you’ll learn how to turn information into a valuable asset— one of the key talents of the design researcher.
Author: Roger Walton
Publisher: Harper Collins
ISBN: 0061215244
Category : Graphic arts
Languages : en
Pages : 340
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Book Description
This anthology features material from established and emerging major designers and is filled with hundreds of examples that are forging new graphic ground across a complete range of visual media. For ease of reference, illustrators' work is categorised as follows: Editorial: Magazines and books, Stationery: Corporate and personal, Corporate: Identity and brochures, Advertising: Editorial, billboards, and posters, Music: Record sleeves, CD covers and posters, Exhibitions: Installations and signage, Packaging, Websites. It contains a visual index for quick reference and designers' contact details.
Author: Craig Ward
Publisher: ACTAR Publishers
ISBN: 8415391358
Category : Design
Languages : en
Pages : 162
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Book Description
Ward pulls from his ten years' experience as a designer and art director to tackle subjects such as design fetishists, Helvetica's neutrality, urgent briefs, as well as topics such as the validity of design education, the supposed death of print, client relationships and pitch planning. In addition, the book features contributions and insights from more than a dozen other established practitioners such as Milton Glaser, Stefan Sagmeister, Christoph Niemann and David Carson--Provided by publisher.
