The E-commerce Question and Answer Book PDF Download
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Author: Anita Rosen
Publisher: Amacom Books
ISBN: 9780814471548
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
Author: Anita Rosen
Publisher: Amacom Books
ISBN: 9780814471548
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
Author: Rodolfo Melogli
Publisher: CreateSpace
ISBN: 9781494964283
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Ecommerce and Beyond is a simple, non-technical book for bricks-and-mortar shop owners, entrepreneurs and store sales managers who are ready to succeed online, or can't figure out why their ecommerce website is not selling as much as it should. In this book, Rodolfo Melogli explains his very basic yet effective ecommerce strategy. This practical 9-step, bullet-proof system has helped countless small and medium business owners across Ireland, the UK, the USA and Italy build and maintain profitable websites. The author shares all the up-to-date, expert knowledge and insights that ecommerce managers need to take charge of their online success . Ecommerce and Beyond combines the basics of internet marketing together with practical expert tips, so that online retailers can: Attract the right website traffic Engage and turn browsers into buyers Leverage referrals and product reviews Skyrocket online sales This book is not about web design. Plenty of shiny designer websites out there simply do not convert sales. Ecommerce and Beyond is about turning visitors into leads and browsers into buyers . That is the essence of good ecommerce marketing – having your website sell globally, 24/7, 365 days per year and automatically, even while you sleep, and without a degree in rocket science.
Author: Richard T. Watson
Publisher: Orange Grove Texts Plus
ISBN: 9781616100292
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author: Jeffrey F. Rayport
Publisher:
ISBN: 9780071232661
Category : Commerce électronique
Languages : en
Pages : 516
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Book Description
A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.
Author: Compiled by the British Library of Political and Economic Science
Publisher: Psychology Press
ISBN: 9780415284011
Category : Economics
Languages : en
Pages : 708
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Book Description
IBSS is the essential tool for librarians, university departments, research institutions and any public or private institution whose work requires access to up-to-date and comprehensive knowledge of the social sciences.
Author: Chi-Kin Chan
Publisher: IGI Global
ISBN: 9781591403043
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
In light of today's fast paced, globalized economy, there is an increasing need for organizations to produce products and use resources more effectively and efficiently. This book provides the tools and techniques for organizations to streamline their supply chains.
Author: EduGorilla Prep Experts
Publisher: EduGorilla Community Pvt. Ltd.
ISBN:
Category : Education
Languages : en
Pages : 484
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Book Description
• Best Selling Book for CLAT UG Exam with objective-type questions as per the latest syllabus given by the Consortium of National Law Universities (NLUs). • Compare your performance with other students using Smart Answer Sheets in EduGorilla’s CLAT UG Exam Practice Kit. • CLAT UG Exam Preparation Kit comes with 20 Tests (8 Mock Tests + 10 Sectional Tests + 2 Previous Year Papers) with the best quality content. • Increase your chances of selection by 14X. • CLAT UG Exam Prep Kit comes with well-structured and 100% detailed solutions for all the questions. • Clear exam with good grades using thoroughly Researched Content by experts.
Author: Tanner Larsson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781534619340
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
Introduction -- The 12 core principles of ecommerce -- pt. I: Evolved strategy : Funnel-based ecommerce ; Recurring income core -- Think before you sell ; Conversion tricks, sales boosts, and profit maximizers -- pt. II: Evolved intelligence : Your target market ; Your competition ; Exploit your data -- pt. III: Evolved marketing : Advertising channels ; Front-end marketing ; Back-end marketing-- Final thoughts.
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 1591408210
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
"This book provides comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world"--Provided by publisher.
Author: Rana Tassabehji
Publisher: SAGE
ISBN: 1412933595
Category : Computers
Languages : en
Pages : 376
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Book Description
This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce. Visit the companion website This textbook gives an overview of e-commerce, relevant issues and frameworks. It looks at the foundations on which e-commerce is built - the technology. Managers and students of management must have an understanding of the infrastructure and inextricable linkages between processes and technology in a 21st century business. It is no longer acceptable or good business practice for technology to be the sole responsibility of IT departments. The book then goes on to examine businesses that have been built on these technology foundations. It explains the concept of the business model, the `dot com′ phenomenon and frameworks that have emerged as a result. It also outlines the legal and ethical implications for an e-business. It outlines the academic debate about the impact of e-commerce on economics and management thinking. It concludes with a glance to the future, exploring the potential new wave of technology. This textbook will be essential for undergraduate and post graduate students. It is a user-friendly text with case studies, and learning objectives to guide the student and lecturers. A companion website will accompany the text including cases, student activities, PowerPoint slides, notes and articles in support of the book. It will also give lecturers direct access to the author. It will provide students with the skills to be able to converse knowledgeably with IT managers and be able to ask the right questions in order to make a decision about IT.
