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Author: Andrew R. Thomas
Publisher: Praeger
ISBN: 9780313365522
Category : Dealers (Retail trade)
Languages : en
Pages : 0
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Book Description
In this book, two business experts take an incisive look at product distribution--one of the most important forces shaping the American and global landscape. It is time for U.S. companies to wake up to the destructive mass-marketing theories that have cut their profits, diminished their reputations, and sent American jobs overseas. The Distribution Trap: Keeping Your Innovations from Becoming Commodities is the eye-opener that can help turn things around. Current marketing and distribution notions, the authors contend, have wrongly convinced thousands of U.S. innovators that the sale and distribution of their products and services is better left in the hands of outside forces. By catering to the mass market, innovators are allowing mega-distributors to dilute the value of their products and services, imposing costs and changes in strategic direction and operational control. Fortunately, there are practical steps innovators can take to control--and retain--the value of their products and services. The first section of the book explains the distribution trap, detailing how it hurts companies by forcing them to reduce costs, often by chasing cheap labor overseas. The second section details how to avoid the trap, it's a lesson U.S. companies ignore at their own peril. - Presents original research, including interviews - Includes a chapter-length case study on the German outdoor products maker STIHL, and other case studies on Oreck, Rubbermaid, and Goodyear - Offers 10 images, figures, and graphs
Author: Andrew R. Thomas
Publisher: Praeger
ISBN: 9780313365522
Category : Dealers (Retail trade)
Languages : en
Pages : 0
Get Book Here
Book Description
In this book, two business experts take an incisive look at product distribution--one of the most important forces shaping the American and global landscape. It is time for U.S. companies to wake up to the destructive mass-marketing theories that have cut their profits, diminished their reputations, and sent American jobs overseas. The Distribution Trap: Keeping Your Innovations from Becoming Commodities is the eye-opener that can help turn things around. Current marketing and distribution notions, the authors contend, have wrongly convinced thousands of U.S. innovators that the sale and distribution of their products and services is better left in the hands of outside forces. By catering to the mass market, innovators are allowing mega-distributors to dilute the value of their products and services, imposing costs and changes in strategic direction and operational control. Fortunately, there are practical steps innovators can take to control--and retain--the value of their products and services. The first section of the book explains the distribution trap, detailing how it hurts companies by forcing them to reduce costs, often by chasing cheap labor overseas. The second section details how to avoid the trap, it's a lesson U.S. companies ignore at their own peril. - Presents original research, including interviews - Includes a chapter-length case study on the German outdoor products maker STIHL, and other case studies on Oreck, Rubbermaid, and Goodyear - Offers 10 images, figures, and graphs
Author: Andrew R. Thomas
Publisher: Apress
ISBN: 1484203852
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. The Distribution Trap contended that cracking the big-box channel is not necessarily the Holy Grail that many marketers assume it is. The Customer Trap takes this thesis to the next level by arguing that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity. The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, and incentives erode the integrity of the brand and what it originally stood for. Lower margins become the norm and cost-saving compromises on quality take over. In time, the brand suffers and, in some cases, fails outright. Stark examples from Oreck Vacuum Cleaners, Rubbermaid, Goodyear, Levi’s, and others illustrate the perils of falling into the "customer trap." This book demonstrates in vivid detail how to thrive by controlling your sales and distribution. The authors show how many firms, such as STIHL Inc., etailz, Apple, Red Ant Pants, and Columbia Paints & Coatings, have prospered by avoiding the "customer trap"—and how your company can have similar success.
Author: Michael R. Dewey
Publisher:
ISBN:
Category : Aquatic plants
Languages : en
Pages : 102
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Book Description
Author: Carl Benedikt Frey
Publisher: Princeton University Press
ISBN: 0691210799
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
From the Industrial Revolution to the age of artificial intelligence, Carl Benedikt Frey offers a sweeping account of the history of technological progress and how it has radically shifted the distribution of economic and political power among society's members. As the author shows, the Industrial Revolution created unprecedented wealth and prosperity over the long run, but the immediate consequences of mechanization were devastating for large swaths of the population.These trends broadly mirror those in our current age of automation. But, just as the Industrial Revolution eventually brought about extraordinary benefits for society, artificial intelligence systems have the potential to do the same. Benedikt Frey demonstrates that in the midst of another technological revolution, the lessons of the past can help us to more effectively face the present. --From publisher description.
Author: Matthew Hindman
Publisher: Princeton University Press
ISBN: 0691210209
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Why there is no such thing as a free audience in today's attention economy The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.
Author: Flávio Roberto Mello Garcia
Publisher: Springer Nature
ISBN: 3031486080
Category :
Languages : en
Pages : 570
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Book Description
Author: Scott V. Franklin
Publisher: CRC Press
ISBN: 146650997X
Category : Science
Languages : en
Pages : 509
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Book Description
Granular systems arise in a variety of geological and industrial settings, from landslides, avalanches, and erosion to agricultural grains and pharmaceutical powders. Understanding the underlying physics that governs their behavior is the key to developing effective handling and transport mechanisms as well as appropriate environmental policies.Han
Author: Charles Richard Van Hise
Publisher:
ISBN:
Category : Geology
Languages : en
Pages : 978
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Book Description
Author: Victoria Soroker
Publisher: John Wiley & Sons
ISBN: 1119057485
Category : Science
Languages : en
Pages : 435
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Book Description
Handbook of Major Palm Pests: Biology and Management contains the most comprehensive and up-to-date information on the red palm weevil and the palm borer moth, two newly emergent invasive palm pests which are adversely affecting palm trees around the world. It provides state-of-the-art scientific information on the ecology, biology, and management of palm pests from a global group of experts in the field. An essential compendium for anyone working with or studying palms, it is dedicated to the detection, eradication, and containment of these invasive species, which threaten the health and very existence of global palm crops.
Author: D. J. Dumin
Publisher: World Scientific
ISBN: 9789810248420
Category : Technology & Engineering
Languages : en
Pages : 292
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Book Description
Presents in summary the state of our knowledge of oxide reliability.
