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Author: Steven Secular
Publisher: University of Illinois Press
ISBN: 025205458X
Category : Social Science
Languages : en
Pages : 169
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Book Description
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.
Author: Steven Secular
Publisher: University of Illinois Press
ISBN: 025205458X
Category : Social Science
Languages : en
Pages : 169
Get Book Here
Book Description
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.
Author: Bill Simmons
Publisher: ESPN
ISBN: 0345520106
Category : Sports & Recreation
Languages : en
Pages : 754
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Book Description
NEW YORK TIMES BESTSELLER • The NBA according to The Sports Guy—now updated with fresh takes on LeBron, the Celtics, and more! Foreword by Malcom Gladwell • “The work of a true fan . . . it might just represent the next phase of sports commentary.”—The Atlantic Bill Simmons, the wildly opinionated and thoroughly entertaining basketball addict known to millions as ESPN’s The Sports Guy, has written the definitive book on the past, present, and future of the NBA. From the age-old question of who actually won the rivalry between Bill Russell and Wilt Chamberlain to the one about which team was truly the best of all time, Simmons opens—and then closes, once and for all—every major pro basketball debate. Then he takes it further by completely reevaluating not only how NBA Hall of Fame inductees should be chosen but how the institution must be reshaped from the ground up, the result being the Pyramid: Simmons’s one-of-a-kind five-level shrine to the ninety-six greatest players in the history of pro basketball. And ultimately he takes fans to the heart of it all, as he uses a conversation with one NBA great to uncover that coveted thing: The Secret of Basketball. Comprehensive, authoritative, controversial, hilarious, and impossible to put down (even for Celtic-haters), The Book of Basketball offers every hardwood fan a courtside seat beside the game’s finest, funniest, and fiercest chronicler.
Author: United States. Congress. House. Committee on the Judiciary
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 160
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Book Description
Author: Rich Mintzer
Publisher: HarperCollins Leadership
ISBN: 1400218861
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today. Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous. The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league. Through the story of the NBA, you’ll learn: How to keep a dream alive when it seems like no one wants to see it come true. How a company can find their way out of a financial crisis. How presentation is the secret sauce to the success of any show. And how a company can build a loyal fanbase who will do anything to keep them on top.
Author: Delta & Matsuura
Publisher: Wolters Kluwer
ISBN: 145487869X
Category : Computer networks
Languages : en
Pages : 2644
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Book Description
Law of the Internet, Fourth Edition is a two-volume up-to-date legal resource covering electronic commerce and online contracts, privacy and network security, intellectual property and online content management, secure electronic transactions, cryptography, and digital signatures, protecting intellectual property online through link licenses, frame control and other methods, online financial services and securities transactions, antitrust and other liability. The Law of the Internet, Fourth Edition quickly and easily gives you everything you need to provide expert counsel on: Privacy laws and the Internet Ensuring secure electronic transactions, cryptography, and digital signatures Protecting intellectual property online - patents, trademarks, and copyright Electronic commerce and contracting Online financial services and electronic payments Antitrust issues, including pricing, bundling and tying Internal network security Taxation of electronic commerce Jurisdiction in Cyberspace Defamation and the Internet Obscene and indecent materials on the Internet Regulation of Internet access and interoperability The authors George B. Delta and Jeffrey H. Matsuura -- two Internet legal experts who advise America's top high-tech companies -- demonstrate exactly how courts, legislators and treaties expand traditional law into the new context of the Internet and its commercial applications, with all the citations you'll need. The Law of the Internet also brings you up to date on all of the recent legal, commercial, and technical issues surrounding the Internet and provides you with the knowledge to thrive in the digital marketplace. Special features of this two-volume resource include timesaving checklists and references to online resources.
Author: Sam Duncan
Publisher: Anthem Press
ISBN: 1785275062
Category : Sports & Recreation
Languages : en
Pages : 178
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Book Description
This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, communicate and form communities now predominantly lives online. But perhaps even more significant is the evolution of the sports media industry, where digital media has impacted the broader media industry, stimulated new media organisations, changed old media organisations and altered old conventions of journalism in equal measure. Drawing on the expertise of academics, scholars, experts and professionals at the forefront of the sports, media, and journalism fields, the book suggests that new media has turned the sports industry on its head with profound implications – both exciting and disturbing.
Author: Thomas Andreas Maurer
Publisher: CRC Press
ISBN: 1040149677
Category : Business & Economics
Languages : en
Pages : 831
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Book Description
The Proceedings of the International Conference on Financial Management and the Digital Economy (ICFMDE 2023) offers an overview of research and insights into how financial management is evolving in the digital age. The book covers a broad spectrum from examining cryptocurrency trends to exploring fintech advancements. Topics also extend to digital transformation strategies, practical applications of blockchain technology, and the profound impact of digital innovations on financial markets. Through rigorous research and analysis, the proceedings offer valuable insights into the future trajectory of the global economy. Written for scholars, researchers, and industry professionals in finance, economics, and digital innovation, this collection provides valuable insights into the rapidly changing field of financial management. Readers will gain deep perspectives on how digitalization is reshaping financial landscapes worldwide.
Author: Steven Feldstein
Publisher: Oxford University Press
ISBN: 0190057491
Category : Political Science
Languages : en
Pages : 345
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Book Description
"A Carnegie Endowment for International Peace Book" -- dust jacket.
Author: James Bren
Publisher: Gregory Groves
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 137
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Book Description
Dive into the exhilarating world of basketball with "The History of the NBA" by James Bren, a comprehensive journey through the evolution, triumphs, and iconic moments that have shaped the National Basketball Association into the global sporting phenomenon it is today. From the humble beginnings in 1946 to the dazzling spectacles witnessed in modern arenas, Bren meticulously chronicles the NBA's remarkable trajectory. Uncover the stories of legendary players, coaches, and teams who have left an indelible mark on the sport, from the electrifying rivalries of Magic Johnson and Larry Bird to the dominance of Michael Jordan and the Chicago Bulls. Bren's narrative skillfully navigates through pivotal decades, exploring the NBA's expansion, international influence, and the emergence of basketball as more than just a game but a cultural force. Immerse yourself in the intricacies of the league's key moments, including the Dream Team's dominance in the '92 Olympics, the Lakers' and Spurs' dynasties, and the epic showdowns in the NBA Finals. "The History of the NBA" is more than a chronological account; it's a celebration of the human spirit, resilience, and the universal language of basketball that resonates with fans worldwide. Whether you're a die-hard enthusiast or a newcomer eager to explore the roots of a beloved sport, Bren's storytelling captivates and educates, providing a front-row seat to the drama, triumphs, and cultural impact of the NBA. This meticulously researched and passionately written book transcends sports literature, offering readers an immersive experience into the heart of the NBA. Bren's exploration is a testament to the enduring legacy of the league, making "The History of the NBA" an essential read for anyone who cherishes the magic that happens when a basketball meets the hardwood. Experience the slam dunks, buzzer-beaters, and the relentless pursuit of greatness in "The History of the NBA" — a captivating narrative that captures the spirit of basketball and the extraordinary journey of the National Basketball Association.
Author: Stryszowski Piotr
Publisher: OECD Publishing
ISBN: 9264065431
Category :
Languages : en
Pages : 137
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Book Description
A study of digital piracy - the infringement of copyrighted content such as music, films, software, broadcasts, books, etc. - where the end product does not involve the use of hard media such as CDs or DVDs.
