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Author: Scott Winterroth
Publisher:
ISBN: 9781089689393
Category :
Languages : en
Pages : 140
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Book Description
A NEW Playbook for Content Marketing Scott Winterroth's Digital Acquisition Cycle model is a proven solution for the struggling content creator trying to figure out how to scale their efforts. This revolutionary method incorporates advertising into content marketing, something generally only associated with free inbound channels. In a world dominated by Wall Street and saturated by walled gardens of pay-for-play social and search platforms, all creators should consider how to properly invest in their online marketing strategy. Scott's DAC Model is a method for building a sustainable ecosystem for growing your visibility online. This workbook provides compelling examples of why you should still invest in blogging, with tips on how to grow your authority in the world of advertisement. Whether you are new to digital marketing or getting back into the blogging game, the DAC Model brings clarity and strategic insights so that you, too, can build the blog you want.
Author: Scott Winterroth
Publisher:
ISBN: 9781089689393
Category :
Languages : en
Pages : 140
Get Book Here
Book Description
A NEW Playbook for Content Marketing Scott Winterroth's Digital Acquisition Cycle model is a proven solution for the struggling content creator trying to figure out how to scale their efforts. This revolutionary method incorporates advertising into content marketing, something generally only associated with free inbound channels. In a world dominated by Wall Street and saturated by walled gardens of pay-for-play social and search platforms, all creators should consider how to properly invest in their online marketing strategy. Scott's DAC Model is a method for building a sustainable ecosystem for growing your visibility online. This workbook provides compelling examples of why you should still invest in blogging, with tips on how to grow your authority in the world of advertisement. Whether you are new to digital marketing or getting back into the blogging game, the DAC Model brings clarity and strategic insights so that you, too, can build the blog you want.
Author: Michael Shaw
Publisher: Springer Science & Business Media
ISBN: 364258327X
Category : Business & Economics
Languages : en
Pages : 714
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Book Description
The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.
Author: Joan M. Van Tassel
Publisher: Taylor & Francis
ISBN: 0240810201
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.
Author: László Kovács
Publisher: Springer Science & Business Media
ISBN: 3540748504
Category : Computers
Languages : en
Pages : 600
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Book Description
This book constitutes the refereed proceedings of the 10th European Conference on Research and Advanced Technology for Digital Libraries, ECDL 2007, held in Budapest, Hungary. The papers are organized in topical sections on ontologies, digital libraries and the web, models, multimedia and multilingual DLs, grid and peer-to-peer, preservation, user interfaces, document linking, information retrieval, personal information management, new DL applications, and user studies.
Author: Shailesh Kumar Shivakumar
Publisher: John Wiley & Sons
ISBN: 1119206839
Category : Computers
Languages : en
Pages : 455
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Book Description
Provides modern enterprises with the tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques Contemporary business organizations can either embrace the digital revolution—or be left behind. Enterprise Content and Search Management for Building Digital Platforms provides modern enterprises with the necessary tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques to compete in the today’s digital world. Features include comprehensive discussions on content strategy, content key performance indicators (KPIs), mobile-first strategy, content assessment models, various practical techniques and methodologies successfully used in real-world digital programs, relevant case studies, and more. Initial chapters cover core concepts of a content management system (CMS), including content strategy; CMS architecture, templates, and workflow; reference architectures, information architecture, taxonomy, and content metadata. Advanced CMS topics are then covered, with chapters on integration, content standards, digital asset management (DAM), document management, and content migration, evaluation, validation, maintenance, analytics, SEO, security, infrastructure, and performance. The basics of enterprise search technologies are explored next, and address enterprise search architecture, advanced search, operations, and governance. Final chapters then focus on enterprise program management and feature coverage of various concepts of digital program management and best practices—along with an illuminating end-to-end digital program case study. Offers a comprehensive guide to the understanding and learning of new methodologies, techniques, and models for the creation of an end-to-end digital system Addresses a wide variety of proven best practices and deployed techniques in content management and enterprise search space which can be readily used for digital programs Covers the latest digital trends such as mobile-first strategy, responsive design, adaptive content design, micro services architecture, semantic search and such and also utilizes sample reference architecture for implementing solutions Features numerous case studies to enhance comprehension, including a complete end-to-end digital program case study Provides readily usable content management checklists and templates for defining content strategy, CMS evaluation, search evaluation and DAM evaluation Comprehensive and cutting-edge, Enterprise Content and Search Management for Building Digital Platforms is an invaluable reference resource for creating an optimal enterprise digital eco-system to meet the challenges of today’s hyper-connected world.
Author: Xueming Yuan
Publisher: Springer Nature
ISBN: 9464631724
Category : Computers
Languages : en
Pages : 2133
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Book Description
This is an open access book.With the successful experience of the past 3 years, we believe that the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023) will be an even greater success in 2023, and welcome all scholars and experts to submit their papers for the conference!The 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023) will be held on January 13-15, 2023 in Zhengzhou, China. In the era of information explosion, there is no doubt that education is an important way of knowledge production, dissemination and diffusion. Education plays an important role in promoting human development and promoting the development of society and human knowledge. ICEKIM 2023 is to bring together innovative academics and industrial experts in the field of Education, Knowledge and Information Management to a common forum. The primary goal of the conference is to promote research and developmental activities in Education, Knowledge and Information Management and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in international conference on Education, Knowledge and Information Management and related areas.
Author: Kate Theimer
Publisher: Rowman & Littlefield
ISBN: 1442238550
Category : Language Arts & Disciplines
Languages : en
Pages : 199
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Book Description
Appraisal and Acquisition: Innovative Practices for Archives and Special Collections explores how archivists and special collections librarians in organizations of different sizes and types have approached the challenges of collection, as well as exploring opportunities to acquire new kinds of materials and conduct thoughtful reappraisal. The case studies featured are “No Fame Required”: Collaboration, Community, and the Georgia LGBTQ Archives Project Placed Out: Providing a Home for the Records of the Children’s Aid Society and the Orphan Trains “I Really Can’t Wait to Archive this Exchange”: Exploring Processing as Appraisal in the Tim Kaine Email Project Hardware for SoftPoems: Appraisal and Acquisition of Vintage Computer Equipment From Projects to Policy: The Evolution of a Systematic Reappraisal Program Terabytes from Far-Off Lands: Acquiring Records of the Ford Foundation International Fellowships Program So Much to Do, So Little Time: Prioritizing To Acquire Significant University Records The Studio Theatre Archives: Staging an Embedded Appraisal Making the Bulb Want to Change: Implementing an Active Electronic Records Appraisal and Acquisition Program Weaving the Web of Influence: Maximizing Archival Appraisal and Acquisition through the Use of “Spider Advocates” Reappraisal and Deaccessioning: Building for the Future by Removing Some of the Past Tap into History: The Birth of the Oregon Hops and Brewing Archives These case studies show a range of strategies and processes, but all were selected because they demonstrate ideas that could be transferred into many other settings. They can serve as models, sources of inspiration, or starting points for new discussions. This volume will be useful to those working in archives and special collections as well as other cultural heritage organizations, and provides ideas ranging from those that require long-term planning and coordination to ones that could be more quickly implemented. The chapters also provide students and educators in archives, library, and public history graduate programs a resource for understanding the varieties of issues related to appraisal and acquisition and how they can be addressed.
Author: Joan Van Tassel
Publisher: CRC Press
ISBN: 1136031626
Category : Language Arts & Disciplines
Languages : en
Pages : 433
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Book Description
What's Ahead; Case Study 5.1 Performance Reports; Case Study 5.2 Setting the Budget; References; CHAPTER 6. Media Consumers: Measurement and Metrics; Chapter Objectives; Audiences: Consumers and Customers, Viewers, Listeners, Readers, Users, Players, Friends, and Followers; Research and Content; A Day in the Life of Debbie Carter; Identifying Market Segments; Summary; What's Ahead; Case Study 6.1 Audiences and Programming; References; CHAPTER 7. Managing the Production Process; Chapter Objectives; Introduction; The Many Languages of Digital Creation; Traditional Production.
Author: John B. Thompson
Publisher: John Wiley & Sons
ISBN: 0745684998
Category : Social Science
Languages : en
Pages : 411
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Book Description
The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.
Author: Aaron D. Purcell
Publisher: Rowman & Littlefield
ISBN: 1538122391
Category : Language Arts & Disciplines
Languages : en
Pages : 272
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Book Description
The Digital Archives Handbook provides archivists a roadmap to create and care for digital archives. Written by archival experts and practitioners, Purcell brings together theoretical and practical approaches to creating, managing, and preserving digital archives. The first section is focused on processes and practices, including chapters on acquisitions, appraisal, arrangement, description, delivery, preservation, forensics, curation, and intellectual property. The second section is focused on digital collections and specific environments where archivists are managing digital collections. These chapters review digital collections in categories including performing arts, oral history, architectural and design records, congressional collections, and email. The book discuss the core components of digital archives—the technological infrastructure that provides storage, access, and long-term preservation; the people or organizations that create or donate digital material to archives programs, as well as the researchers use them; and the digital collections themselves, full of significant research content in a variety of formats with a multitude of research possibilities. The chapters emphasize that the people and the collections that make up digital archives are just as important as the technology. Also highlighted are the importance of donors and creators of digital archives. Building digital archives parallels the cycle of donor work—planning, cultivation, and stewardship. During each stage, archivists work with donors to ensure that the digital collections will be arranged, described, preserved, and made accessible for years to come. Archivists must take proactive and informed actions to build valuable digital collections. Knowing where digital materials come from, how those materials were created, what materials are important, what formats or topical areas are included, and how to serve those collections to researchers in the long term is central to archival work. This handbook is designed to generate new discussions about how archivists of the twenty-first century can overcome current challenges and chart paths that anticipate, rather than merely react to, future donations of digital archives.
