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Author: Bernard Darwin
Publisher: Ardent Media
ISBN:
Category : Literary Criticism
Languages : en
Pages : 212
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Book Description
Many of Dickens' novels were published serially, in monthly parts, & the appearance of these installments was eagerly awaited. Today the advertisements, published along with the monthly parts, are no less interesting than the novels themselves for being a mirror of the tastes of the Victorian England which subscribed to Mr. Dickens's monthly installments.
Author: Bernard Darwin
Publisher: Ardent Media
ISBN:
Category : Literary Criticism
Languages : en
Pages : 212
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Book Description
Many of Dickens' novels were published serially, in monthly parts, & the appearance of these installments was eagerly awaited. Today the advertisements, published along with the monthly parts, are no less interesting than the novels themselves for being a mirror of the tastes of the Victorian England which subscribed to Mr. Dickens's monthly installments.
Author: Catherine Waters
Publisher: Routledge
ISBN: 135195041X
Category : Literary Criticism
Languages : en
Pages : 306
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Book Description
In 1850, Charles Dickens founded Household Words, a weekly miscellany intended to instruct and entertain an ever-widening middle-class readership. Published in the decade following the Great Exhibition of 1851, the journal appeared at a key moment in the emergence of commodity culture in Victorian England. Alongside the more well-known fiction that appeared in its pages, Dickens filled Household Words with articles about various commodities-articles that raise wider questions about how far society should go in permitting people to buy and sell goods and services: in other words, how far the laissez-faire market should extend. At the same time, Household Words was itself a commodity. With marketability clearly in view, Dickens required articles for his journal to be 'imaginative,' employing a style that critics ever since have too readily dismissed as mere mannerism. Locating the journal and its distinctive handling of non-fictional prose in relation to other contemporary periodicals and forms of print culture, this book demonstrates the role that Household Words in particular, and the Victorian press more generally, played in responding to the developing world of commodities and their consumption at midcentury.
Author: Anat Rosenberg
Publisher: Oxford University Press
ISBN: 0192674773
Category : History
Languages : en
Pages : 427
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Book Description
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. The Rise of Mass Advertising is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising c.1840-1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era's most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disenchanted was undermined, as enchanted experiences multiplied with the transformation of everyday environments by advertising. Magical thinking, a dwelling in mysteries, searches for transfiguration, affective connection between humans and things, and powerful fantasy disrupted assumptions that the capitalist economy was a victory of reason. The Rise of Mass Advertising examines how contemporaries came to terms with the disruptive impact by mobilizing legal processes, powers, and concepts. Law was implicated in performing boundary work that preserved the modern sense of field distinctions. Advertising's cultural meanings and its organization were shaped dialectically vis-à-vis other fields in a process that mainstreamed and legitimized it with legal means, but also construed it as an inferior simulation of the values of a progressive modernity, exhibiting epistemological shortfalls and aesthetic compromises that marked it apart from adjacent fields. The dual treatment meanwhile disavowed the central role of enchantment, in what amounted to a normative enterprise of disenchantment. One of the ironies of this enterprise was that it ultimately drove professional advertisers to embrace enchantment as their peculiar expertise. The analysis draws on an extensive archive that bridges disciplinary divides. It offers a novel methodological approach to the study of advertising, which brings together the history of capitalism, the history of knowledge, and the history of modern disenchantment, and yields a new account of advertising's significance for modernity.
Author: S. Thornton
Publisher: Springer
ISBN: 023023674X
Category : Literary Criticism
Languages : en
Pages : 225
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Book Description
From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a 'virtual' world, and proposes new readings of key texts by Dickens and Balzac.
Author: Erica Sheen
Publisher: Manchester University Press
ISBN: 152618575X
Category : Literary Criticism
Languages : en
Pages : 252
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Book Description
This book critically examines the long established tradition of adapting classic novels to film or TV screen. An emerging area of interest - the relationship between film and literature and the way cinema and television have translated classic novels into moving pictures from the 30s to the 90s.. A wide-ranging but focused collection that is bang up to date and free of media jargon that looks at both the film and the book.. Includes discussion of: The English Patient, Pride and Prejudice and Middlemarch, Pickwick Papers, Dracula, Dickens, Conrad, Hardy and Waugh.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1284
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Book Description
Author: Bertram Waldrom Matz
Publisher:
ISBN:
Category :
Languages : en
Pages : 224
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 394
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 872
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1116
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Book Description
