The Deviant's Advantage PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Deviant's Advantage PDF full book. Access full book title The Deviant's Advantage by Ryan Mathews. Download full books in PDF and EPUB format.
Author: Ryan Mathews
Publisher: Crown Business
ISBN: 1400047293
Category : Business & Economics
Languages : en
Pages : 291
Get Book Here
Book Description
Don’t consider yourself deviant? Well, that just may be a career breaker. Odds are the idea or product that will transform your business or industry tomorrow is out there right now, hiding in the shadows of the Fringe, raw, messy, untamed, and just waiting to be exploited. Trapping, taming, and marketing it is the key to burying your competition and staying ahead of your market. Deviance is nothing more than a marked separation from the norm and is the source of innovation, the kind of breakthrough thinking that creates new markets and tumbles traditional ones. Positive deviation is an inexhaustible font of new ideas, products, and services. It’s the source of all creative thinking and dynamic new market development and ultimately the basis of all incremental profit. The Deviant’s Advantage describes how deviance proceeds along a traceable trajectory from the Fringe, where it originates but has zero commercial potential; to the Edge, where word of mouth creates a limited audience; to the Realm of the Cool, where the buzz and market momentum really start to build; to the Next Big Thing, where demand is honed and intensifies; finally landing at Social Convention, the heart of the mass market. Ryan Mathews and Watts Wacker, two of America’s most respected futurists, trace the “Path of the Devox” (the voice, spirit, or incarnation of deviant ideas, products, and individuals), using it as a way to explain how and why: * Christian fundamentalism morphed from college Bible studies to Republican party king-making * Reebok cares more about what’s on the feet of kids in Detroit and Philadelphia than what the so-hip-it-hurts set is wearing in New York or on Rodeo Drive * Napster exploded from an idea germinating inside a sixteen-year-old to a movement with 60 million subscribers that very nearly destroyed the music industry * Hugh Hefner went from America’s most public pornographer to a cultural icon with decidedly Puritan sensibilities Mathews and Wacker also look at what happens to formerly deviant products and ideas after they are replaced by the next wave from the Fringe—how they morph into Cliché (where their commercial potential may actually increase), become Icons or even Archetypes, or fade into Oblivion, and how you can profitably manage even a fading concept. Looking for the next big idea for your business? Then it’s past time to quit staring at the Social Convention for inspiration and start scouring the Fringes of society. Tomorrow’s breakthrough concept is lurking out there right now, in the mind of a deviant individual. Your choice is simple: find it and exploit it, or be buried by those who do. From the Hardcover edition.
Author: Ryan Mathews
Publisher: Crown Business
ISBN: 1400047293
Category : Business & Economics
Languages : en
Pages : 291
Get Book Here
Book Description
Don’t consider yourself deviant? Well, that just may be a career breaker. Odds are the idea or product that will transform your business or industry tomorrow is out there right now, hiding in the shadows of the Fringe, raw, messy, untamed, and just waiting to be exploited. Trapping, taming, and marketing it is the key to burying your competition and staying ahead of your market. Deviance is nothing more than a marked separation from the norm and is the source of innovation, the kind of breakthrough thinking that creates new markets and tumbles traditional ones. Positive deviation is an inexhaustible font of new ideas, products, and services. It’s the source of all creative thinking and dynamic new market development and ultimately the basis of all incremental profit. The Deviant’s Advantage describes how deviance proceeds along a traceable trajectory from the Fringe, where it originates but has zero commercial potential; to the Edge, where word of mouth creates a limited audience; to the Realm of the Cool, where the buzz and market momentum really start to build; to the Next Big Thing, where demand is honed and intensifies; finally landing at Social Convention, the heart of the mass market. Ryan Mathews and Watts Wacker, two of America’s most respected futurists, trace the “Path of the Devox” (the voice, spirit, or incarnation of deviant ideas, products, and individuals), using it as a way to explain how and why: * Christian fundamentalism morphed from college Bible studies to Republican party king-making * Reebok cares more about what’s on the feet of kids in Detroit and Philadelphia than what the so-hip-it-hurts set is wearing in New York or on Rodeo Drive * Napster exploded from an idea germinating inside a sixteen-year-old to a movement with 60 million subscribers that very nearly destroyed the music industry * Hugh Hefner went from America’s most public pornographer to a cultural icon with decidedly Puritan sensibilities Mathews and Wacker also look at what happens to formerly deviant products and ideas after they are replaced by the next wave from the Fringe—how they morph into Cliché (where their commercial potential may actually increase), become Icons or even Archetypes, or fade into Oblivion, and how you can profitably manage even a fading concept. Looking for the next big idea for your business? Then it’s past time to quit staring at the Social Convention for inspiration and start scouring the Fringes of society. Tomorrow’s breakthrough concept is lurking out there right now, in the mind of a deviant individual. Your choice is simple: find it and exploit it, or be buried by those who do. From the Hardcover edition.
Author: Ashley T. Rubin
Publisher: Cambridge University Press
ISBN: 1108484948
Category : History
Languages : en
Pages : 413
Get Book Here
Book Description
A compelling examination of the highly criticized use of long-term solitary confinement in Philadelphia's Eastern State Penitentiary during the nineteenth century.
Author: Elisabeth Roseland
Publisher: Magnificent Mile Publishing
ISBN: 1941732011
Category : Fiction
Languages : en
Pages : 248
Get Book Here
Book Description
Even with the ability to stop time, you still can run out of it. Kathryn should be institutionalized or incarcerated. That’s what happens to deviants—people born with unusual abilities. And if the government knew she can teleport and stop time, she can say good bye to her freedom. Not that her life is all that great anyway. Her inability to control her gifts forces her to keep everyone at a distance. Few friends. No meaningful romantic relationships. Until Susan introduces her to Charge, that is. When the 6’4” guy with the caramel-colored skin and million-watt smile shows up at her door, she lets her guard down. What she discovers is that her best friend and her new lover have gifts of their own, and there’s an entire underground network of undetected deviants living freely in society. Kathryn’s brought into the fold with open arms, and she’s finally found something she’s never had—a family. But now, people are disappearing. Some come back weeks later with strange scars, sutured wounds, and missing limbs, with no memory of what happened. Some don’t come back at all. When Charge becomes the next victim, Kathryn is willing to teleport to the edge of the world to find him, but confronting the mastermind behind the kidnappings puts her life in jeopardy. And when the rescue attempt goes horribly wrong, she wonders if dying might have been a better idea. Warning: This book contains teleportation, mind control, and sparks that fly in sexy--and possibly deadly--ways.
Author: Clifton D. Bryant
Publisher: Taylor & Francis
ISBN: 1317770536
Category : Psychology
Languages : en
Pages : 884
Get Book Here
Book Description
A comprehensive set of readings examining the full range of concerns in the field of deviant behaviour. All the selections are relatively recent and have not appeared in other anthologies.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 652
Get Book Here
Book Description
Author: John Curra
Publisher: Pine Forge Press
ISBN: 1412964660
Category : Social Science
Languages : en
Pages : 313
Get Book Here
Book Description
In this Second Edition of his investigation into the relative nature of social deviance and how the public perceives it, author John Curra demonstrates that what qualifies as deviance varies from place to place, time to time, and situation to situation. Through thought-provoking examples that include the blue people of Kentucky, a woman who believes she is a vampire, autoerotic asphyxiators, and others, Curra illustrates that deviance cannot be explained in terms of absolutes, nor can it be understood apart from its social setting. This insightful book approaches sex, violence, theft, suicide, drugs, and mental disorders in such a way that definitive or objective judgments become impossible.
Author: John Ambenge
Publisher: Page Publishing Inc
ISBN: 1662408927
Category : Social Science
Languages : en
Pages : 530
Get Book Here
Book Description
The book features real-life examples and amazing diversity focusing on sociology's unique ability to personally resonate well with students' experiences. Throughout the text, the author carefully balances coverage of core topics and contemporary changes in society. Every chapter explores unique topics, such as same-sex marriage, Boko Haram, mob justice, Sharia law, as well as issues of inequality related to race, ethnicity, gender, social class, and urbanization.The text empowers students to use the lenses of sociological imagination to see sociology in everyday life. Using sociological imagination, theory, and sociological perspectives, the text helps students move beyond individual perspective to gain a sociological perspective.
Author: Phyllis Beck Kritek
Publisher: John Wiley & Sons
ISBN: 0787959375
Category : Medical
Languages : en
Pages : 423
Get Book Here
Book Description
In the second edition of her landmark book Negotiating at an Uneven Table, Phyllis Beck Kritek explores the process of resolving conflicts in situations where unacknowledged inequity influences disputes and their outcomes. Substantially revised and expanded, this new edition will help open minds and balance the negotiation process. Throughout the book, Kritek challenges traditional approaches to dealing with inequities at the negotiation table and offers alternatives for reframing the process.
Author: Gabor Stefanics
Publisher: Frontiers Media SA
ISBN: 2889195600
Category : Neurosciences. Biological psychiatry. Neuropsychiatry
Languages : en
Pages : 204
Get Book Here
Book Description
Current theories of visual change detection emphasize the importance of conscious attention to detect unexpected changes in the visual environment. However, an increasing body of studies shows that the human brain is capable of detecting even small visual changes, especially if such changes violate non-conscious probabilistic expectations based on repeating experiences. In other words, our brain automatically represents statistical regularities of our visual environmental. Since the discovery of the auditory mismatch negativity (MMN) event-related potential (ERP) component, the majority of research in the field has focused on auditory deviance detection. Such automatic change detection mechanisms operate in the visual modality too, as indicated by the visual mismatch negativity (vMMN) brain potential to rare changes. VMMN is typically elicited by stimuli with infrequent (deviant) features embedded in a stream of frequent (standard) stimuli, outside the focus of attention. In this research topic we aim to present vMMN as a prediction error signal. Predictive coding theories account for phenomena such as mismatch negativity and repetition suppression, and place them in a broader context of a general theory of cortical responses. A wide range of vMMN studies has been presented in this Research Topic. Twelve articles address roughly four general sub-themes including attention, language, face processing, and psychiatric disorders. Additionally, four articles focused on particular subjects such as the oblique effect, object formation, and development and time-frequency analysis of vMMN. Furthermore, a review paper presented vMMN in a hierarchical predictive coding framework. Each paper in this Research Topic is a valuable contribution to the field of automatic visual change detection and deepens our understanding of the short term plasticity underlying predictive processes of visual perceptual learning.
Author: Clinton Sanders
Publisher: Popular Press
ISBN: 9780879724900
Category : Social Science
Languages : en
Pages : 196
Get Book Here
Book Description
Marginal Conventions contains twelve essays by social scientists centering around the general connections between popular culture and deviant behavior. In addition to speaking to the commonsensical view that exposure to representations of misbehavior makes people misbehave, this collection focuses on media presentations of crime, violence, and villainy; the utility of deviance theme for societal elites; and the "taste publics" centered around disreputable products and rituals.
