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Author: Ryan Mathews
Publisher: Crown Business
ISBN: 1400047293
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Don’t consider yourself deviant? Well, that just may be a career breaker. Odds are the idea or product that will transform your business or industry tomorrow is out there right now, hiding in the shadows of the Fringe, raw, messy, untamed, and just waiting to be exploited. Trapping, taming, and marketing it is the key to burying your competition and staying ahead of your market. Deviance is nothing more than a marked separation from the norm and is the source of innovation, the kind of breakthrough thinking that creates new markets and tumbles traditional ones. Positive deviation is an inexhaustible font of new ideas, products, and services. It’s the source of all creative thinking and dynamic new market development and ultimately the basis of all incremental profit. The Deviant’s Advantage describes how deviance proceeds along a traceable trajectory from the Fringe, where it originates but has zero commercial potential; to the Edge, where word of mouth creates a limited audience; to the Realm of the Cool, where the buzz and market momentum really start to build; to the Next Big Thing, where demand is honed and intensifies; finally landing at Social Convention, the heart of the mass market. Ryan Mathews and Watts Wacker, two of America’s most respected futurists, trace the “Path of the Devox” (the voice, spirit, or incarnation of deviant ideas, products, and individuals), using it as a way to explain how and why: * Christian fundamentalism morphed from college Bible studies to Republican party king-making * Reebok cares more about what’s on the feet of kids in Detroit and Philadelphia than what the so-hip-it-hurts set is wearing in New York or on Rodeo Drive * Napster exploded from an idea germinating inside a sixteen-year-old to a movement with 60 million subscribers that very nearly destroyed the music industry * Hugh Hefner went from America’s most public pornographer to a cultural icon with decidedly Puritan sensibilities Mathews and Wacker also look at what happens to formerly deviant products and ideas after they are replaced by the next wave from the Fringe—how they morph into Cliché (where their commercial potential may actually increase), become Icons or even Archetypes, or fade into Oblivion, and how you can profitably manage even a fading concept. Looking for the next big idea for your business? Then it’s past time to quit staring at the Social Convention for inspiration and start scouring the Fringes of society. Tomorrow’s breakthrough concept is lurking out there right now, in the mind of a deviant individual. Your choice is simple: find it and exploit it, or be buried by those who do. From the Hardcover edition.
Author: Ryan Mathews
Publisher: Crown Business
ISBN: 1400047293
Category : Business & Economics
Languages : en
Pages : 291
Get Book Here
Book Description
Don’t consider yourself deviant? Well, that just may be a career breaker. Odds are the idea or product that will transform your business or industry tomorrow is out there right now, hiding in the shadows of the Fringe, raw, messy, untamed, and just waiting to be exploited. Trapping, taming, and marketing it is the key to burying your competition and staying ahead of your market. Deviance is nothing more than a marked separation from the norm and is the source of innovation, the kind of breakthrough thinking that creates new markets and tumbles traditional ones. Positive deviation is an inexhaustible font of new ideas, products, and services. It’s the source of all creative thinking and dynamic new market development and ultimately the basis of all incremental profit. The Deviant’s Advantage describes how deviance proceeds along a traceable trajectory from the Fringe, where it originates but has zero commercial potential; to the Edge, where word of mouth creates a limited audience; to the Realm of the Cool, where the buzz and market momentum really start to build; to the Next Big Thing, where demand is honed and intensifies; finally landing at Social Convention, the heart of the mass market. Ryan Mathews and Watts Wacker, two of America’s most respected futurists, trace the “Path of the Devox” (the voice, spirit, or incarnation of deviant ideas, products, and individuals), using it as a way to explain how and why: * Christian fundamentalism morphed from college Bible studies to Republican party king-making * Reebok cares more about what’s on the feet of kids in Detroit and Philadelphia than what the so-hip-it-hurts set is wearing in New York or on Rodeo Drive * Napster exploded from an idea germinating inside a sixteen-year-old to a movement with 60 million subscribers that very nearly destroyed the music industry * Hugh Hefner went from America’s most public pornographer to a cultural icon with decidedly Puritan sensibilities Mathews and Wacker also look at what happens to formerly deviant products and ideas after they are replaced by the next wave from the Fringe—how they morph into Cliché (where their commercial potential may actually increase), become Icons or even Archetypes, or fade into Oblivion, and how you can profitably manage even a fading concept. Looking for the next big idea for your business? Then it’s past time to quit staring at the Social Convention for inspiration and start scouring the Fringes of society. Tomorrow’s breakthrough concept is lurking out there right now, in the mind of a deviant individual. Your choice is simple: find it and exploit it, or be buried by those who do. From the Hardcover edition.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 652
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Book Description
Author: Tony Lawson
Publisher: Philip Allan
ISBN: 1444162837
Category : Social Science
Languages : en
Pages : 106
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Book Description
Written by a senior examiner, Tony Lawson, this AQA A2 Sociology Student Unit Guide is the essential study companion for Unit 4: Crime and Deviance.This full-colour book includes all you need to know to prepare for your unit exam: clear guidance on the content of the unit, with topic summaries, knowledge check questions and a quick-reference index examiner's advice throughout, so you will know what to expect in the exam and will be able to demonstrate the skills required exam-style questions, with graded student responses, so you can see clearly what is required to get a better grade
Author: Scott Grills
Publisher: Bloomsbury Publishing USA
ISBN: 0313057281
Category : Social Science
Languages : en
Pages : 328
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Book Description
Adopting a symbolic interactionist perspective and building extensively on the ethnographic research tradition, this book analyzes the mystique that often accompanies deviance by examining deviance as an ongoing feature of community life. Because deviance is approached in nonprescriptive ways, as a product of community interchange, the emphasis here is on the ways in which deviance is defined, engaged, and regulated. It is examined as the product of human association, as something that is generated by people as they interact with one another, assume viewpoints and initiatives, and try to influence and resist one another within the context of community life. Prus and Grills do not attempt to address various deviant behaviors; instead, they provide readers with a glimpse into how deviance is formulated, practiced, viewed, and treated. Who defines deviance? Why? What are the effects of deviance on others? How do subcultures form? These and other questions are answered in this unique approach to the study of deviance. Providing a conceptually coherent framework for approaching the study of deviance as an ongoing feature of the human community, the authors pay special attention to the many theaters of operation in which people come together and engage one another with respect to morality and deviance. Recognizing that audience definitions of deviance are pivotal to community notions of reality and actual interaction, consideration is given to the interrelated processes of defining deviance, identifying deviants, regulating deviance informally and formally, and experiencing treatment and disinvolvement. This thoughtful consideration serves to shed new light on the mystique that has been created around ideas about deviance.
Author: Michael A. Hogg
Publisher: John Wiley & Sons
ISBN: 1444331280
Category : Psychology
Languages : en
Pages : 324
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Book Description
Extremism and the Psychology of Uncertainty showcases cutting-edge scientific research on the extent to which uncertainty may lead to extremism. Contributions come from leading international scholars who focus on a wide variety of forms, facets and manifestations of extremist behavior. Systematically integrates and explores the growing diversity of social psychological perspectives on the uncertainty extremism relationship Showcases contemporary cutting edge scientific research from leading international scholars Offers a broad perspective on extremism and focuses on a wide variety of different forms, facets and manifestations Accessible to social and behavioral scientists, policy makers and those with a genuine interest in understanding the psychology of extremism
Author: John
Publisher: Agate Publishing
ISBN: 1572846623
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditional branding efforts, companies must learn to use "co-creation" tools to work from the bottom up to create new products, services, and marketing strategies in collaboration with their customers. Today, it's all about getting out in the streets and spending time with the right customers, in their worlds, to create the essential foundations for breakthrough innovation. He takes readers deep into this new kind of customer-company relationship, providing useful case studies as well as practical step-by-step methods to engage these key voices in dialogues that fuel real innovation. Readers will learn how to develop a true bottom-up co-creation strategy and hone the intuition and inspiration that drive innovation.
Author: Martin Raymond
Publisher: Laurence King Publishing
ISBN: 1786276615
Category : Business & Economics
Languages : en
Pages : 500
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Book Description
Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.
Author: Ulf Pillkahn
Publisher: John Wiley & Sons
ISBN: 9783895783043
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Is my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and research engineers. The book presents the two most powerful tools for future planning: environmental analysis, based on the use of trends, as well as the development of visions of the future through the use of scenarios. While scenarios are generally regarded as a classical management tool, it is expected that the importance of trends will gain tremendously in the coming years. Pillkahn demonstrates how to build robust strategies by aligning the results of environmental and enterprise scenarios, thereby offering entirely new insights. "Using Trends and Scenarios as Tools for Strategy Development" convincingly illustrates why efficient observation of the environment of an enterprise is an absolutely essential factor for strategy development, and why strategy development only works if it is institutionalized as a permanent enterprise process. It also addresses the issue of what information is needed to keep both processes running. The book further describes how trends can be categorized, and offers advice on how to glean the essential information from the vast variety of trends. Information is provided on how scenarios are used as a holistic instrument for creating visions and pictures of the future, and how the results of trend research and scenario techniques find their way into entrepreneurial strategy development. An optimized strategy development process is also outlined. Practical examples and real-life pictures of the future round off Pillkahn's insightful discussion of future business planning.
Author: Anita D. Hall
Publisher: Xlibris Corporation
ISBN: 1462823211
Category : Body, Mind & Spirit
Languages : en
Pages : 172
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Book Description
The Stars At Night colorfully portrays successfully creative personalities achieving self-awareness and spiritual insight through their dreams. Likewise, the book shows that everyone can become more creative and spiritual by tending to his or her own dreams. In this text, Anita Hall shares the techniques, attitude, and approach that she uses, as well as actual dreams of the generous personalities, such as Alan Arkin and
Author: Roy Thomas
Publisher: Marvel Entertainment
ISBN: 1302530747
Category : Comics & Graphic Novels
Languages : en
Pages : 503
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Book Description
Collects Thor (1966) #281-302 and Annual (1966) #8 and material from Marvel Treasury Edition #24 And #26. One of the greatest Thor sagas of all time - and a must-have for Marvel fans! The era of the Eternals is coming, and it may mean death for all humankind! When Thor confronts Odin with questions about Ragnarok, his mother and the threat of the Celestials, the All-Father withholds the truth. A Thunder God must have answers, so Thor sets out on a quest that will bring him face-to-face with the Eternals and the towering Fourth Host of the Celestials! When the dust settles, the secrets of Marvel's gods will be revealed, the true story of Destroyer's creation will be told and gods young and old will die! Also featuring a Marvel adaptation of the classic Der Ring des Nibelungen!
