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The Development of Business Networks in the Company Internationalisation Process

The Development of Business Networks in the Company Internationalisation Process PDF Author: Krzysztof Fonfara
Publisher: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
ISBN: 8374176857
Category :
Languages : en
Pages : 193

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Book Description
The influence of business networks formed in the internationalisation process on a company's performance, and the mechanism by which they emerge have not yet been subject to extensive and in-depth empirical studies This research gap has provided the impetus for the comprehensive explorations performed by the Department of International Marketing of the Poznań University of Economics within the framework of two research projects conducted in 2006-2008 and 2010-2012. The book emphasis key elements of a research process It presents conceptual propositions, the results of empiric studies and case-study analyses.