Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments PDF Download
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Author: Patrick LaPointe
Publisher: MarketingNPV
ISBN: 1563180367
Category : Marketing
Languages : en
Pages : 241
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Book Description
Author: Jon Thompson
Publisher: Blue Margin Media
ISBN: 9780578447063
Category :
Languages : en
Pages : 152
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Book Description
p>Objective, data-driven feedback is the best way to increase motivation, improve decision-making, and create a sense of ownership among employees.Imagine building a workplace where everyone from the CEO down is inspired to perform at their best. What if you, as a leader, could focus on your highest and best use, empowering (rather than micromanaging) employees while maintaining clear visibility into your business?We're in the midst of a data revolution, and the most successful companies are using data to outpace their competitors. Top-down power structures are no longer the hallmark of successful companies. Industry leaders like HubSpot, Spiceworks, and Starbucks are embracing transparency.Join today's leading companies with The Dashboard Effect, where visibility into performance metrics puts your strategies into action. As with athletes, when each employee can see the scoreboard, their shared mission becomes crystal clear. Let your data do the work of bringing everyone into the proverbial boardroom, giving your most valuable asset the visibility needed to make the right decisions and focus on the right priorities.Most business data (as much as 99 percent) is left unused. This book shows you how use that data to "touch the right nerve" and dramatically improve your outcomes.You already have the data. It's time to put it to work and transform your company.
Author: Patrick LaPointe
Publisher: MarketingNPV
ISBN: 1563180367
Category : Marketing
Languages : en
Pages : 241
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Book Description
Author: Nils H. Rasmussen
Publisher: John Wiley & Sons
ISBN: 0470460695
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
Focusing on designing the right dashboards for use in an organization, this timely, full color book reveals how to successfully deploy dashboards by building the optimal software architecture and dashboard design. In addition, it describes the value of this popular technology to a business and how it can have a significant impact on performance improvement. A unique collection of more than 120 dashboard images are organized by category. One of the chapters provides a step-by-step description of the key performance indicator (KPIs) design process. One of the appendices contains more than 1,000 examples of KPIs to help design the content of dashboards. The book also describes all the steps in a dashboard implementation and offers related advice. Nils Rasmussen (West Hollywood, CA) is cofounder and Principal of Solver, Inc. Claire Y. Chen (Long Beach, CA) is a Senior Business Intelligence Architect at Solver, Inc. Manish Bansal (Irvine, CA) is Vice President of Sales at Solver, Inc.
Author: Stephen Few
Publisher:
ISBN: 9781600330193
Category :
Languages : en
Pages : 0
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Book Description
Dashboards have become popular in recent years as uniquely powerful tools for communicating important information at a glance. Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste. This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. "Information Dashboard Design will explain how to: Avoid the thirteen mistakes common to dashboard design Provide viewers with the information they need quickly and clearly Apply what we now know about visual perception to the visual presentation of information Minimize distractions, cliches, and unnecessary embellishments that create confusion Organize business information to support meaning and usability Create an aesthetically pleasing viewing experience Maintain consistency of design to provide accurate interpretation Optimize the power of dashboard technology by pairing it with visual effectiveness Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University ofCalifornia in Berkeley. He is also the author of "Show Me the Numbers: Designing Tables and Graphs to Enlighten. Visit his website at www.perceptualedge.com.
Author: Lee Hurst
Publisher: John Wiley & Sons
ISBN: 1119616085
Category : Computers
Languages : en
Pages : 432
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Book Description
Learn how to easily transform your data into engaging, interactive visual reports! Data is no longer the sole domain of tech professionals and scientists. Whether in our personal, business, or community lives, data is rapidly increasing in both importance and sheer volume. The ability to visualize all kinds of data is now within reach for anyone with a computer and an internet connection. Google Data Studio, quickly becoming the most popular free tool in data visualization, offers users a flexible, powerful way to transform private and public data into interactive knowledge that can be easily shared and understood. Hands On With Google Data Studio teaches you how to visualize your data today and produce professional quality results quickly and easily. No previous experience is required to get started right away—all you need is this guide, a Gmail account, and a little curiosity to access and visualize data just like large businesses and organizations. Clear, step-by-step instructions help you identify business trends, turn budget data into a report, assess how your websites or business listings are performing, analyze public data, and much more. Practical examples and expert tips are found throughout the text to help you fully understand and apply your new knowledge to a wide array of real-world scenarios. This engaging, reader-friendly guide will enable you to: Use Google Data Studio to access various types of data, from your own personal data to public sources Build your first data set, navigate the Data Studio interface, customize reports, and share your work Learn the fundamentals of data visualization, personal data accessibility, and open data API's Harness the power of publicly accessible data services including Google’s recently released Data Set Search Add banners, logos, custom graphics, and color palettes Hands On With Google Data Studio: A Data Citizens Survival Guide is a must-have resource for anyone starting their data visualization journey, from individuals, consultants, and small business owners to large business and organization managers and leaders.
Author: John S. Gero
Publisher: Springer
ISBN: 3030053636
Category : Technology & Engineering
Languages : en
Pages : 726
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Book Description
This is the proceedings of the Eighth International Conference on Design Computing and Cognition (DCC’18) held at the Polytecnico di Milano in Italy. This volume presents both advances in theory and applications and demonstrates the depth and breadth of design computing and design cognition. Design thinking, the label given to the acts of designing, has become a paradigmatic view that has transcended the discipline of design and is now widely used in business and elsewhere. As a consequence there is an increasing interest in design research. This volume contains papers that represent the state-of-the-art research and developments in design computing and design cognition. This book is of particular interest to researchers, developers and users of advanced computation in design and those who need to gain a better understanding of designing that can be obtained through empirical studies.
Author: David Holland
Publisher: Phaidon Incorporated Limited
ISBN: 9780714838632
Category : Design
Languages : en
Pages : 224
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Book Description
A celebration of classic cars through their quintessential feature: the dashboard.
Author: Marcus Zarra
Publisher: Pearson Education
ISBN: 0321618084
Category : Computers
Languages : en
Pages : 429
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Book Description
Apple’s Core Animation framework enables Mac OS X, iPhone, and iPod touch developers to create richer, more visual applications–more easily than ever and with far less code. Now, there’s a comprehensive, example-rich, full-color reference to Core Animation for experienced OS X and iPhone developers who want to make the most of this powerful framework. Marcus Zarra and Matt Long reveal exactly what Core Animation can and can’t do, how to use it most effectively–and how to avoid misusing it. Building on your existing knowledge of Objective-C, Cocoa, and Xcode, they present expert techniques, insights, and downloadable code for all aspects of Core Animation programming, from keyframing to movie playback. Zarra and Long thoroughly review similarities and differences between Core Animation on the Mac and iPhone, helping you write code that can easily move between platforms. They also present a full chapter of innovative techniques and proven “rules of thumb” for optimizing Core Animation’s real-world performance. Coverage includes: Taking full advantage of Core Animation’s lightweight layers and views Using keyframes to gain complete control over your animations Creating startling effects with Core Animation transforms Leveraging Core Image’s powerful filtering capabilities from within Core Animation Playing QuickTime movies using Core Animation’s QTMovieLayer Using the OpenGL layer to achieve greater control over movie playback Integrating advanced Quartz Composer visualizations into your user interfaces How to use helper layers to draw gradients, composite shapes, and replicate sublayers Adding mouse and keyboard user interaction points, and much more...
Author: Matthew Dixon
Publisher: Penguin
ISBN: 0593538110
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing. For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don’t: only by addressing the customer’s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger. Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales.
Author: collective of authors
Publisher: Czech Institute of Academic Education z.s.
ISBN: 8090579140
Category : Education
Languages : en
Pages : 196
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Book Description
