Author: Tamara Brezen Block
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 936

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Book Description
Planning; Techniques; Strategies; Issues.

Author: Dartnell Corporation
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1220

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Book Description
First ed.published in 1950 under title:The slaes promotion handbook.

Author: Tamara Brezen-Block
Publisher:
ISBN: 9780850133158
Category :
Languages : en
Pages : 0

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Book Description
The premier source of promotion marketing strategies, analysis, & techniques, DARTNELL'S SALES PROMOTION HANDBOOK, 8TH EDITION is designed to help sales & marketing professionals create & execute winning sales promotions. Thirty-seven chapters each written by working specialists & leading educators provide up-to-date information on the latest trends & methods including sales promotion analysis utilizing scanner data, sales promotion law, licensing & tie-ins, event marketing, database marketing, & more.

Author: John Cameron Aspley
Publisher:
ISBN:
Category : Sales management
Languages : en
Pages : 1040

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Book Description

Author: Richard H. Stansfield
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1510

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Book Description

Author: Edwin Truman Coman
Publisher: Univ of California Press
ISBN:
Category : Best books
Languages : en
Pages : 348

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Book Description
Typescript (carbon copy) of book published in 1964 by the University of California Press, Berkeley.

Author: Lorna M. Daniells
Publisher: Univ of California Press
ISBN: 9780520081802
Category : Business & Economics
Languages : en
Pages : 754

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Book Description
This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.

Author: Steuart Henderson Britt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1146

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Book Description

Author:
Publisher:
ISBN:
Category : Sales management
Languages : en
Pages : 1160

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Book Description

Author: Steuart Henderson Britt
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1304

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Book Description