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Author: Melinda Nykamp
Publisher: AMACOM/American Management Association
ISBN: 9780814406229
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.
Author: Melinda Nykamp
Publisher: AMACOM/American Management Association
ISBN: 9780814406229
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.
Author: Garth Hallberg
Publisher: John Wiley & Sons
ISBN: 9780471120049
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
Author: Jim Allen
Publisher:
ISBN: 9781424326617
Category : Automobiles
Languages : en
Pages : 378
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Book Description
Author: Walter A. Poor
Publisher: Courier Corporation
ISBN: 0486151913
Category : Mathematics
Languages : en
Pages : 356
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Book Description
This introductory text defines geometric structure by specifying parallel transport in an appropriate fiber bundle and focusing on simplest cases of linear parallel transport in a vector bundle. 1981 edition.
Author: D. Keith Pigues
Publisher: John Wiley & Sons
ISBN: 0470768517
Category : Business & Economics
Languages : en
Pages : 502
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Book Description
Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.
Author: Georgi V. Smirnov
Publisher: American Mathematical Society
ISBN: 1470468549
Category : Mathematics
Languages : en
Pages : 226
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Book Description
A differential inclusion is a relation of the form $dot x in F(x)$, where $F$ is a set-valued map associating any point $x in R^n$ with a set $F(x) subset R^n$. As such, the notion of a differential inclusion generalizes the notion of an ordinary differential equation of the form $dot x = f(x)$. Therefore, all problems usually studied in the theory of ordinary differential equations (existence and continuation of solutions, dependence on initial conditions and parameters, etc.) can be studied for differential inclusions as well. Since a differential inclusion usually has many solutions starting at a given point, new types of problems arise, such as investigation of topological properties of the set of solutions, selection of solutions with given properties, and many others. Differential inclusions play an important role as a tool in the study of various dynamical processes described by equations with a discontinuous or multivalued right-hand side, occurring, in particular, in the study of dynamics of economical, social, and biological macrosystems. They also are very useful in proving existence theorems in control theory. This text provides an introductory treatment to the theory of differential inclusions. The reader is only required to know ordinary differential equations, theory of functions, and functional analysis on the elementary level. Chapter 1 contains a brief introduction to convex analysis. Chapter 2 considers set-valued maps. Chapter 3 is devoted to the Mordukhovich version of nonsmooth analysis. Chapter 4 contains the main existence theorems and gives an idea of the approximation techniques used throughout the text. Chapter 5 is devoted to the viability problem, i.e., the problem of selection of a solution to a differential inclusion that is contained in a given set. Chapter 6 considers the controllability problem. Chapter 7 discusses extremal problems for differential inclusions. Chapter 8 presents stability theory, and Chapter 9 deals with the stabilization problem.
Author: Maks A. Akivis
Publisher: Springer Science & Business Media
ISBN: 0387215115
Category : Mathematics
Languages : en
Pages : 272
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Book Description
This book surveys the differential geometry of varieties with degenerate Gauss maps, using moving frames and exterior differential forms as well as tensor methods. The authors illustrate the structure of varieties with degenerate Gauss maps, determine the singular points and singular varieties, find focal images and construct a classification of the varieties with degenerate Gauss maps.
Author: Richard Bellman
Publisher: Courier Corporation
ISBN: 9780486686431
Category : Mathematics
Languages : en
Pages : 260
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Book Description
Designed to introduce students to the theory and applications of differential equations and to help them formulate scientific problems in terms of such equations, this undergraduate-level text emphasizes applications to problems in biology, economics, engineering, and physics. This edition also includes material on discontinuous solutions, Riccati and Euler equations, and linear difference equations.
Author: Tim J. Smith
Publisher: John Wiley & Sons
ISBN: 111926989X
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from 'What is value-based pricing?' to 'How can we ensure that our pricing reflects our goals?' You'll learn to identify the decisions that must be managed, how to manage them, and who should make them, as illustrated by real-world case studies. The key success factor is to build a pricing organization within your organization; this reveals the relationships between pricing decisions, how they affect each other, and what the ultimate effects might be. With this deep-level insight, you are better able to decide where your organization needs to go. Pricing needs to be done right, and pricing decisions have to be made—but are you sure that you're leaving these decisions to the right people? Few managers are confident that their prices accurately reflect the cost and value of their product, and this uncertainty leaves money on the table. This book provides a practical template for better pricing strategies, methods, roles, and decisions, with a concrete roadmap through execution. Identify the right questions for pricing analyses Improve your pricing strategy and decision making process Understand roles, accountability, and value-based pricing Restructure perspectives to help pricing reflect your organization's goals The critical link between pricing and corporate strategy must be reflected in the decision making process. Pricing Done Right provides the blueprint for more accurate pricing, with expert guidance throughout the change process.
Author: Paul W. Holland
Publisher: Routledge
ISBN: 1136601910
Category : Education
Languages : en
Pages : 450
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Book Description
Test fairness is a moral imperative for both the makers and the users of tests. This book focuses on methods for detecting test items that function differently for different groups of examinees and on using this information to improve tests. Of interest to all testing and measurement specialists, it examines modern techniques used routinely to insure test fairness. Three of these relevant to the book's contents are: * detailed reviews of test items by subject matter experts and members of the major subgroups in society (gender, ethnic, and linguistic) that will be represented in the examinee population * comparisons of the predictive validity of the test done separately for each one of the major subgroups of examinees * extensive statistical analyses of the relative performance of major subgroups of examinees on individual test items.
