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Managing Creative Enterprises

Managing Creative Enterprises PDF Author: Xavier Greffe
Publisher: WIPO
ISBN: 9280517015
Category : Law
Languages : en
Pages : 154

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Book Description
This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.