The Copy Workshop Workbook PDF Download
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Author: Bruce Bendinger
Publisher: Routledge
ISBN: 9781887229395
Category : Advertising
Languages : en
Pages : 0
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Book Description
WELCOME TO THE REVOLUTION. HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer. THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.
Author: Bruce Bendinger
Publisher: Routledge
ISBN: 9781887229395
Category : Advertising
Languages : en
Pages : 0
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Book Description
WELCOME TO THE REVOLUTION. HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer. THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.
Author: Bruce Bendinger
Publisher:
ISBN: 9781887229128
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: William Germano
Publisher: University of Chicago Press
ISBN: 022606218X
Category : Language Arts & Disciplines
Languages : en
Pages : 178
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Book Description
How to transform a thesis into a publishable work that can engage audiences beyond the academic committee. When a dissertation crosses my desk, I usually want to grab it by its metaphorical lapels and give it a good shake. “You know something!” I would say if it could hear me. “Now tell it to us in language we can understand!” Since its publication in 2005, From Dissertation to Book has helped thousands of young academic authors get their books beyond the thesis committee and into the hands of interested publishers and general readers. Now revised and updated to reflect the evolution of scholarly publishing, this edition includes a new chapter arguing that the future of academic writing is in the hands of young scholars who must create work that meets the broader expectations of readers rather than the narrow requirements of academic committees. At the heart of From Dissertation to Book is the idea that revising the dissertation is fundamentally a process of shifting its focus from the concerns of a narrow audience—a committee or advisors—to those of a broader scholarly audience that wants writing to be both informative and engaging. William Germano offers clear guidance on how to do this, with advice on such topics as rethinking the table of contents, taming runaway footnotes, shaping chapter length, and confronting the limitations of jargon, alongside helpful timetables for light or heavy revision. Germano draws on his years of experience in both academia and publishing to show writers how to turn a dissertation into a book that an audience will actually enjoy, whether reading on a page or a screen. He also acknowledges that not all dissertations can or even should become books and explores other, often overlooked, options, such as turning them into journal articles or chapters in an edited work. With clear directions, engaging examples, and an eye for the idiosyncrasies of academic writing, he reveals to recent PhDs the secrets of careful and thoughtful revision—a skill that will be truly invaluable as they add “author” to their curriculum vitae.
Author: Milan Yerkovich
Publisher: WaterBrook
ISBN: 0307457338
Category : Family & Relationships
Languages : en
Pages : 354
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Book Description
Did you know the last fight you had with your spouse began long before you even met? Are you tired of falling into frustrating relational patterns in your marriage? Do you and your spouse fight about the same things again and again? Relationship experts Milan and Kay Yerkovich explain why the ways you and your spouse relate to each other go back to before you even met. Drawing on the powerful tool of attachment theory, Milan and Kay explore how your childhood created an “intimacy imprint” that affects your marriage today. Their stories and practical ideas help you: * identify your personal love style * understand how your early life impacts you and your spouse * break free from painful patterns that keep you stuck * find healing for the source of conflict, not just the symptoms * create the close, nourishing relationship you dream about Revised throughout with all-new material and additional visual diagrams, this expanded edition of How We Love will bring vibrant life to your marriage. Are you ready for a new journey of love? Note: The revised and expanded How We Love Workbook is available separately.
Author: Lisa Fortini-Campbell
Publisher:
ISBN: 9780962141522
Category : Advertising
Languages : en
Pages : 246
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Book Description
This book will help you and your business move from information to insight to inspiration.
Author: Elena Aguilar
Publisher: John Wiley & Sons
ISBN: 1119364906
Category : Education
Languages : en
Pages : 395
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Book Description
A practical framework to avoid burnout and keep great teachers teaching Onward tackles the problem of educator stress, and provides a practical framework for taking the burnout out of teaching. Stress is part of the job, but when 70 percent of teachers quit within their first five years because the stress is making them physically and mentally ill, things have gone too far. Unsurprisingly, these effects are highest in difficult-to-fill positions such as math, science, and foreign languages, and in urban areas and secondary classrooms—places where we need our teachers to be especially motivated and engaged. This book offers a path to resiliency to help teachers weather the storms and bounce back—and work toward banishing the rain for good. This actionable framework gives you concrete steps toward rediscovering yourself, your energy, and your passion for teaching. You’ll learn how a simple shift in mindset can affect your outlook, and how taking care of yourself physically, mentally, and emotionally is one of the most important things you can do. The companion workbook helps you put the framework into action, streamlining your way toward renewal and strength. Cultivate resilience with a four-part framework based on 12 key habits Uncover your true self, understand emotions, and use your energy where it counts Adopt a mindful, story-telling approach to communication and community building Keep learning, playing, and creating to create an environment of collective celebration By cultivating resilience in schools, we help ensure that we are working in, teaching in, and leading organizations where every child thrives, and where the potential of every child is recognized and nurtured. Onward provides a step-by-step plan for reigniting that spark.
Author: Erika Buky
Publisher: University of California Press
ISBN: 0520294351
Category : Language Arts & Disciplines
Languages : en
Pages : 382
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Book Description
The Copyeditor’s Workbook—a companion to the indispensable Copyeditor’s Handbook, now in its fourth edition—offers comprehensive and practical training for both aspiring and experienced copyeditors. Exercises of increasing difficulty and length, covering a range of subjects, enable you to advance in skill and confidence. Detailed answer keys offer a grounding in editorial basics, appropriate usage choices for different contexts and audiences, and advice on communicating effectively with authors and clients. The exercises provide an extensive workout in the knowledge and skills required of contemporary editors. Features and benefits Workbook challenges editors to build their skills and to use new tools. Exercises vary and increase in difficulty and length, allowing users to advance along the way. Answer keys illustrate several techniques for marking copy, including marking PDFs and hand marking hard copy. Book includes access to online exercises available for download.
Author: Frank Nanfara
Publisher:
ISBN: 9780130914125
Category : Computers
Languages : en
Pages : 378
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Book Description
The CNC Workshop, the only CNC-related book with simulation software, is a flexible, unique package where the programming code that is learned and generated by the reader can either be sent to an actual machine or to the simulation software. It is an excellent simulation and animation tool for milling and turning, which can be used to test existing programs or write and edit new ones. This book covers the basics of Computer Numerical Control programming, including step-by-step coverage of machining processes, fundamentals of CNC and basic CNC programming concepts. It can be used as a stand-alone book or can be used as a supplement. The book and software package is an excellent instruction tool for CNC programming. Chapter topics include Introduction to CNC; CNC Fundamentals and Vocabulary; Programming Concepts; Interactive Simulation Software; CNC Milling; Turning; Introduction to CAD/CAM; Workbook Exercises.
Author: Margo Berman
Publisher: John Wiley & Sons
ISBN: 1444360817
Category : Social Science
Languages : en
Pages : 400
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Book Description
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Author: Mary Hayes Grieco
Publisher: Simon and Schuster
ISBN: 1582702993
Category : Body, Mind & Spirit
Languages : en
Pages : 240
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Book Description
Grieco offers the Eight Steps to Freedom, a simple, effective program that teaches readers how to completely forgive in order to achieve both emotional and physical well-being. This step-by-step method incorporates emotional, energetic, and spiritual components that are accessible to everyone and offer lasting success.
