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Author: Del Breckenfeld
Publisher: John Wiley & Sons
ISBN: 047045444X
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.
Author: Del Breckenfeld
Publisher: John Wiley & Sons
ISBN: 047045444X
Category : Business & Economics
Languages : en
Pages : 266
Get Book Here
Book Description
What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.
Author: Salvatore Basile
Publisher: Fordham Univ Press
ISBN: 0823261778
Category : Technology & Engineering
Languages : en
Pages : 457
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Book Description
“[A] history of air conditioning, chronicling the numerous gimmicks, failed attempts, con jobs, and eventual successes . . . a surprisingly interesting journey.” —San Francisco Book Review The air conditioner is often hailed as one of the modern world’s greatest inventions—yet nearly as often blamed for global disaster. It has changed everything from architecture to people’s food habits; saved countless lives, and caused countless deaths. First appearing in 1902, when Willis Carrier, an engineer barely out of college, developed the “Apparatus for Treating Air,” everyone assumed it would instantly change the world. But the story of air conditioning and its rise to ubiquity is far from simple. In Cool, Salvatore Basile tracks two fascinating stories: the struggle to perfect an effective cooling device, and the effort to convince people that they actually needed such a thing. With a cast of characters ranging from Leonardo da Vinci to Richard Nixon and Felix the Cat, Cool showcases the myriad reactions to air conditioning as it was developed and introduced to the world. Here is a unique perspective on a common convenience: how we came to rely on it today, and how it might change radically tomorrow.
Author: Jacqui Stafford
Publisher: Penguin
ISBN: 1101620153
Category : Design
Languages : en
Pages : 210
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Book Description
Fashion editor and style expert Jacqui Stafford’s new fashion bible proves that you don’t have to be skinny or rich to look and feel fabulous. Some women just have "it". That indefinable something that makes them look effortlessly stylish, pulled together, and WOW! But if you think they were born with it, think again. You see, any woman can be a knockout - with a little help from Jacqui. In her fabulous new style bible, fashion editor and world-renowned style expert Jacqui Stafford is spilling all her insider secrets. An unpretentious, totally accessible guide, The Wow Factor reveals all the tricks that fashion and beauty editors use to make celebs and models look picture perfect. She'll share industry tips for the hair, makeup and clothing that makes you the best version of YOU possible. (Hint: It's got nothing to do with being rich or skinny.) With her signature cheeky British humor, Jacqui takes the mystery out of: How to figure out your body shape to create your ideal body (Are you a Cocktail Ring or Sunglasses? A Fragrance Bottle or Lipstick?) How to make the plainest outfit dazzle with the right accessories What are the definitive beauty and skincare products that really get results (and why you can forget the rest) Where, and why, fashion editors shop when they do How to follow hard-to-wear fashion trends (and which trends to ignore) Why some women look super wealthy (even if they're not) And much, much more.
Author: Martine Agassi
Publisher: Free Spirit Publishing
ISBN: 1575428342
Category : Juvenile Nonfiction
Languages : en
Pages : 43
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Book Description
Children learn that violence is never okay, that they can manage their anger and other strong feelings, and that they’re capable of positive, loving actions—like playing, making music, learning, counting, helping, taking care, and much more. Includes a special section for adults with activities and discussion starters.
Author: Ted Baer
Publisher:
ISBN: 9780578711195
Category :
Languages : en
Pages :
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Book Description
"That's Cool!" offers the perfect opportunity for everyone to raise their cool factor! Mastering these skills is fun, entertaining and confidence-building. If you appreciate the handy smoothness of James Bond or Jackie Chan, this book is for you. Learn forty-nine "people" tricks that will impress your friends and dazzle your colleagues! The skills are intended to be casually integrated into your life and used to pump up your cool factor. Young and old alike can pick up these talents. Who wouldn't want to be thought of as cool? This is the road map that can lead you there!"That's Cool!" is written in a "start anywhere" format. Find a trick you are excited about, jump to the chapter and learn it. The skills run the full gamut from quite easy to exceedingly difficult. Instructions are enhanced with 175 pictures to guide you through the steps. Pictures aren't enough? "That's Cool" has a YouTube channel that offers short training videos on other cool talents, as well. Learn these cool tricks and go through life with a little flair!
Author: Eliza Factor
Publisher: Akashic Books
ISBN: 1617752738
Category : Fiction
Languages : en
Pages : 242
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Book Description
Violence and loss shatter Sarah Marker’s domestic life, causing her to reexamine the roots of creativity and art in NYC.
Author: John Kounios
Publisher: Random House
ISBN: 0679645292
Category : Science
Languages : en
Pages : 290
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Book Description
In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success. Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them. In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought. Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial. Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us. Praise for The Eureka Factor “Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”—Newsweek “An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”—The Wall Street Journal “An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen.”—Library Journal (starred review) “A lively and accessible ‘brain’ book with wide appeal.”—Booklist “[An] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews “The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics
Author: Andrea Linett
Publisher: Abrams
ISBN: 1613123884
Category : Design
Languages : en
Pages : 160
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Book Description
I Want to Be Her! is part memoir and part illustrated fashion guide, written by one of fashion’s most accessible, trusted, and inspiring writers. Andrea Linett, the cofounder of Lucky magazine, shares her personal story of growing up and finding her way to fashion, and the figures who guided her along the way. Through short descriptions and memories, we meet 50 women across five eras of her life—some passing strangers, some casual friends, some close confidantes—who each made a lasting impression and helped her form her own personal style. In addition, each woman is captured in an illustration by Linett’s longtime collaborator, Anne Johnston Albert, and fashion tips accompany each entry. Praise for I Want to Be Her!: “The book is beautiful. Who would expect anything less?” —The New York Post “Andrea Linett . . . is no stranger to noticing great style: In her new book, I Want to Be Her!, she recalls in amazing detail the well-dressed ladies who have helped shape her personal fashion sense.” —Time Out New York “If you've ever fallen in love with a stranger’s cool, je ne sais quoi style or subtly copied the way your girlfriend dressed on your last girls’ night out, you’ll love Andrea Linett’s new book, I Want to Be Her! How Friends & Strangers Helped Shape My Style.” —Glamour.com “You’ll walk away with handy tips to help define your style, too.” —The Plain Dealer “From her addictive and captivating site, I Want To Be Her, Linett now presents a beautiful, printed tome of the same name.” —Refinery29
Author: Sandra Brown
Publisher: Simon and Schuster
ISBN: 1416593527
Category : Fiction
Languages : en
Pages : 419
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Book Description
Magazine editor Lilly Martin, packing up the vacation cabin she and her ex-husband owned in Cleary, North Carolina, where he now works as chief of police, becomes trapped in a snowstorm with Ben Tierney, who she struck with her car while trying to drive down the mountain, and the situation becomes critical when she uncovers evidence that Tierney may be the serial killer who has been operating in the area for over two years.
Author: Thomas Fox
Publisher:
ISBN: 9781783583300
Category :
Languages : en
Pages : 554
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Book Description
Thomas Fox, the Compliance Evangelist, is one of the leading writers, thinkers and commentators on the nuts and bolts of compliance. His always practical advice is now available in one volume, The Complete Compliance Handbook. This book incorporates the most recent pronouncements and guidance from the Department of Justice, including 2017's Evaluation of Corporate Compliance Programs and FCPA Corporate Enforcement Policy, to provide the most up-to-date advice on what constitutes a best practices compliance program. In this single volume compendium, Fox brings together the tops ideas, topics and techniques you can incorporate your compliance program, literally in 31-days to more fully operationalize your compliance regime. If you want one volume to guide you in operationalizing compliance, this is it. The book is designed to provide you with a step-by-step guide to the design, creation, implementation of or enhancement to a compliance program. It begins with 31-days to a more effective compliance program. Each entry presents one thing you can accomplish, at little to no cost, to improve any level of compliance program. There are three key-takeaways for each entry. The final chapter goes through the same process for you to operationalize your compliance program. In between these bookends, The Complete Compliance Handbook features chapters on: -Operationalizing Compliance Through Human Resources -The Role of the Board of Directors and Compliance -360-Degrees of Communication in Compliance -Better Third-Party Risk Management -Reporting and Investigations -Internal Controls -Innovation in Compliance -Written Standards -More Effective Compliance for Business Ventures -Continuous Improvement The author, Thomas Fox, has written 15 books on compliance, leadership and business ethics. He founded the Compliance Podcast Network and has one of the largest social media presences in compliance. He has worked in the compliance arena for over 10 years and draws upon his many years of experience in the profession to create this single volume which will become the standard 'nuts and bolts' text on compliance. Fox's writing style is suited for any skill level of compliance practitioner or maturity of corporate compliance program.
