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Author: Del Breckenfeld
Publisher: John Wiley & Sons
ISBN: 047045444X
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.
Author: Del Breckenfeld
Publisher: John Wiley & Sons
ISBN: 047045444X
Category : Business & Economics
Languages : en
Pages : 266
Get Book Here
Book Description
What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.
Author: Salvatore Basile
Publisher: Fordham Univ Press
ISBN: 0823261778
Category : Technology & Engineering
Languages : en
Pages : 457
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Book Description
“[A] history of air conditioning, chronicling the numerous gimmicks, failed attempts, con jobs, and eventual successes . . . a surprisingly interesting journey.” —San Francisco Book Review The air conditioner is often hailed as one of the modern world’s greatest inventions—yet nearly as often blamed for global disaster. It has changed everything from architecture to people’s food habits; saved countless lives, and caused countless deaths. First appearing in 1902, when Willis Carrier, an engineer barely out of college, developed the “Apparatus for Treating Air,” everyone assumed it would instantly change the world. But the story of air conditioning and its rise to ubiquity is far from simple. In Cool, Salvatore Basile tracks two fascinating stories: the struggle to perfect an effective cooling device, and the effort to convince people that they actually needed such a thing. With a cast of characters ranging from Leonardo da Vinci to Richard Nixon and Felix the Cat, Cool showcases the myriad reactions to air conditioning as it was developed and introduced to the world. Here is a unique perspective on a common convenience: how we came to rely on it today, and how it might change radically tomorrow.
Author: Andrea Linett
Publisher: Artisan
ISBN: 1579657109
Category : Health & Fitness
Languages : en
Pages : 225
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Book Description
“An excellent idea for a book. . . . Next time I spend more than $40 on an article of clothing, I’ll run it by Linett first.” —The New York Times Book Review In a culture where trends are born and die every minute, maintaining style and effortlessness at every age requires that little extra something—the cool factor. Being “cool” isn’t about chasing trends or defying age but about following a few key guidelines. Yes, the cool factor is a skill that can be learned! In this photo-packed guide, Andrea Linett, a famed personal stylist and founding creative director of Lucky magazine, offers easy-to-implement, actionable tips that will change the way women dress. The tips are modeled by real-life style icons like Kim Gordon of Sonic Youth and Christene Barberich, founder of Refinery29, as Andrea highlights the ingenious ways in which they skillfully pile on layers, or dress up denim for work or a party. The book is organized into chapters that include wardrobe classics, denim, leather, suits, dressing up, and accessories, and features style hacks that turn an outfit into a masterpiece (choosing shoes that instantly slim you, combining tough and feminine pieces, and accessorizing a day-to-night look). Packed with useful lists and examples, this guide is the would-be stylish woman’s best friend.
Author: Sandra Brown
Publisher: Simon and Schuster
ISBN: 1416593527
Category : Fiction
Languages : en
Pages : 419
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Book Description
Magazine editor Lilly Martin, packing up the vacation cabin she and her ex-husband owned in Cleary, North Carolina, where he now works as chief of police, becomes trapped in a snowstorm with Ben Tierney, who she struck with her car while trying to drive down the mountain, and the situation becomes critical when she uncovers evidence that Tierney may be the serial killer who has been operating in the area for over two years.
Author: Jacqui Stafford
Publisher: Penguin
ISBN: 1101620153
Category : Design
Languages : en
Pages : 210
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Book Description
Fashion editor and style expert Jacqui Stafford’s new fashion bible proves that you don’t have to be skinny or rich to look and feel fabulous. Some women just have "it". That indefinable something that makes them look effortlessly stylish, pulled together, and WOW! But if you think they were born with it, think again. You see, any woman can be a knockout - with a little help from Jacqui. In her fabulous new style bible, fashion editor and world-renowned style expert Jacqui Stafford is spilling all her insider secrets. An unpretentious, totally accessible guide, The Wow Factor reveals all the tricks that fashion and beauty editors use to make celebs and models look picture perfect. She'll share industry tips for the hair, makeup and clothing that makes you the best version of YOU possible. (Hint: It's got nothing to do with being rich or skinny.) With her signature cheeky British humor, Jacqui takes the mystery out of: How to figure out your body shape to create your ideal body (Are you a Cocktail Ring or Sunglasses? A Fragrance Bottle or Lipstick?) How to make the plainest outfit dazzle with the right accessories What are the definitive beauty and skincare products that really get results (and why you can forget the rest) Where, and why, fashion editors shop when they do How to follow hard-to-wear fashion trends (and which trends to ignore) Why some women look super wealthy (even if they're not) And much, much more.
Author: Martine Agassi
Publisher: Free Spirit Publishing
ISBN: 1575427788
Category : Juvenile Nonfiction
Languages : en
Pages : 14
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Book Description
It’s never too soon for children to learn that violence is never okay, hands can do many good things, and everyone is capable of positive, loving actions. In this bright, inviting, durable board book, simple words and full-color illustrations teach these important concepts in ways even very young children can understand. Created in response to requests from parents, preschool teachers, and childcare providers, this book belongs everywhere young children are. Includes tips for parents and caregivers.
Author: Eric D. Schneider
Publisher: University of Chicago Press
ISBN: 0226739368
Category : Science
Languages : en
Pages : 382
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Book Description
The authors look to the laws of thermodynamics for answers to the questions of evolution, ecology, economics, and even life's origin.
Author: Carol Tulloch
Publisher: Bloomsbury Publishing
ISBN: 1474262864
Category : Social Science
Languages : en
Pages : 281
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Book Description
It is broadly recognized that black style had a clear and profound influence on the history of dress in the twentieth century, with black culture and fashion having long been defined as 'cool'. Yet despite this high profile, in-depth explorations of the culture and history of style and dress in the African diaspora are a relatively recent area of enquiry. The Birth of Cool asserts that 'cool' is seen as an arbiter of presence, and relates how both iconic and 'ordinary' black individuals and groups have marked out their lives through the styling of their bodies. Focusing on counter- and sub-cultural contexts, this book investigates the role of dress in the creation and assertion of black identity. From the gardenia corsage worn by Billie Holiday to the work-wear of female African-Jamaican market traders, through to the home-dressmaking of black Britons in the 1960s, and the meaning of a polo-neck jumper as depicted in a 1934 self-portrait by African-American artist Malvin Gray Johnson, this study looks at the ways in which the diaspora experience is expressed through self-image. Spanning the late nineteenth century to the modern day, the book draws on ready-made and homemade fashion, photographs, paintings and films, published and unpublished biographies and letters from Britain, Jamaica, South Africa, and the United States to consider how personal style statements reflect issues of racial and cultural difference. The Birth of Cool is a powerful exploration of how style and dress both initiate and confirm change, and the ways in which they expresses identity and resistance in black culture.
Author: John Kounios
Publisher: Random House
ISBN: 0679645292
Category : Science
Languages : en
Pages : 290
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Book Description
In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success. Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them. In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought. Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial. Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us. Praise for The Eureka Factor “Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”—Newsweek “An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”—The Wall Street Journal “An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen.”—Library Journal (starred review) “A lively and accessible ‘brain’ book with wide appeal.”—Booklist “[An] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews “The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics
Author: Mary F. Burke
Publisher: Teaching and Learning Company
ISBN: 0787729442
Category : Education
Languages : en
Pages : 13
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Book Description
This packet, employing the popular Four Square method, serves as a personal coach for students who want to develop their writing skills. These exercises will get your students to consider what it means to be cool and uncool, and are designed to meet the interests and abilities of writers in grades 7-9. Tackle the writing process from every angle with art, word association, questions, poetry, and planning and composition of prose. The topics are personal and centered around the students' own lives, their families and friends, and their favorite places to go and things to do.
