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Author: Geoffrey Gregory Peart
Publisher:
ISBN: 9780989890403
Category :
Languages : en
Pages :
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Book Description
communication guide.
Author: Geoffrey Gregory Peart
Publisher:
ISBN: 9780989890403
Category :
Languages : en
Pages :
Get Book Here
Book Description
communication guide.
Author: Peter Auer
Publisher: Psychology Press
ISBN: 0415216095
Category : Language Arts & Disciplines
Languages : en
Pages : 355
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Book Description
Code Switching, the alternating use of two or more languages ation, has become an increasingly topical and important field of research. Now available in paperback, Code-Switching in Conversation brings together contributions from a wide variety of sociolinguistics settings in which the phenomenon is observed. It addresses not only the structure and the function, but also the ideological values of such bilingual behaviour. The contributors question many views of code switching on the empirical basis of many European and non European contexts. By bringing together linguistics, anthropological and socio-psychological research, they move towards a more realistic conception of bilingual conversation action.
Author: Benedetta Craveri
Publisher: New York Review of Books
ISBN: 9781590172148
Category : History
Languages : en
Pages : 524
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Book Description
Now in paperback, an award-winning look at French salons and the women who presided over them In the seventeenth and eighteenth centuries, between the reign of Louis XIII and the Revolution, French aristocratic society developed an art of living based on a refined code of good manners. Conversation, which began as a way of passing time, eventually became the central ritual of social life. In the salons, freed from the rigidity of court life, it was women who dictated the rules and presided over exchanges among socialites, writers, theologians, and statesmen. They contributed decisively to the development of the modern French language, new literary forms, and debates over philosophical and scientific ideas. With a cast of characters both famous and unknown, ranging from the Marquise de Rambouillet to Madame de Sta‘l, and including figures like Ninon de Lenclos, the Marquise de Sevigne, and Madame de Lafayette, as well as Pascal, La Rochefoucauld, Diderot, and Voltaire, Benedetta Craveri traces the history of this worldly society that carried the art of sociability to its supreme perfection–and ultimately helped bring on the Revolution that swept it all away.
Author: Chris Smith
Publisher: John Wiley & Sons
ISBN: 1119211905
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." Dan Stewart CEO Happy Grasshopper "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.
Author: Danielle Dobson
Publisher:
ISBN: 9781922391070
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Do you feel as though you are constantly 'on'? Do you project as though everything is under control but on the inside you are barely keeping your head above water? That each day is a constant struggle of competing priorities? Rather than juggling the two worlds of career and life, what if you could create a third alternative, your own, new, evolved world: one that works for you rather than against you? Breaking the Gender Code not only unpacks why women feel the constant pressure to keep so many balls in the air but also where this pressure comes from. In the process, this comprehensive and easy-to-read book: - reveals how the Gender Code unintentionally creates pressures, holds women back and limits potential - dismantles the outdated motherhood, superwoman and having-it-all myths - puts the Gender Code under the microscope and scrutinises the equation of productivity + business = worthiness - provides tools and strategies to create individual solutions for your unique context - shares tried-and-tested 'pressure releases'. Breaking the Gender Code encourages you to realise your contribution is highly valuable in all your roles, and the skills and capabilities strengthened by being a parent and caring for others is a powerful adaptive leadership and career asset. You don't need more of anything. By using what you already have, you are able to get what you actually want.
Author: Anne Gentle
Publisher:
ISBN: 9781937434106
Category : COMPUTERS
Languages : en
Pages : 342
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Book Description
Anne Gentle's "Conversation and Community" has become the go-to reference for social media and technical communication. Her clear-eyed survey of the social media landscape has been adopted by many universities and is widely used by technical communicators. Now, in this second edition, she has updated and expanded her book, adding chapters on building a content strategy, analyzing web techniques, and developing an open source strategy. With more interviews and case studies, this is your guide to the new world of technical communication and social media. Inside the Book Towards the Future of Documentation Defining a Writer's Role with the Social Web Community and Documentation Commenting and Connecting with Users Wikis as Documentation Systems Finding Your Voice Content Strategy for Community Documentation NEW Chapter Analyzing and Measuring Web Techniques NEW Chapter Open Source Documentation NEW Chapter Concepts and Tools of the Social Web Glossary, Expanded Bibliography, and Index
Author: Peter Auer
Publisher: Routledge
ISBN: 1134606729
Category : Language Arts & Disciplines
Languages : en
Pages : 380
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Book Description
Code Switching, the alternating use of two or more languages ation, has become an increasingly topical and important field of research. Now available in paperback, Code-Switching in Conversation brings together contributions from a wide variety of sociolinguistics settings in which the phenomenon is observed. It addresses not only the structure and the function, but also the ideological values of such bilingual behaviour. The contributors question many views of code switching on the empirical basis of many European and non European contexts. By bringing together linguistics, anthropological and socio-psychological research, they move towards a more realistic conception of bilingual conversation action.
Author: David Crystal
Publisher: University of Chicago Press
ISBN: 9780226122038
Category : Language Arts & Disciplines
Languages : en
Pages : 404
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Book Description
No ordinary dictionary, David Crystal's Dictionary of Language includes not only descriptions of hundreds of languages literally from A to Z (Abkhaz to Zyryan) and definitions of literary and grammatical concepts, but also explanations of terms used in linguistics, language teaching, and speech pathology. If you are wondering how many people speak Macedonian, Malay, or Makua, or if you're curious about various theories of the origins of language, or if you were always unsure of the difference between structuralism, semiotics, and sociolinguistics, this superbly authoritative dictionary will answer all of your questions and hundred of others.
Author: Lesley Milroy
Publisher: John Wiley & Sons
ISBN: 0470758201
Category : Language Arts & Disciplines
Languages : en
Pages : 281
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Book Description
Sociolinguistics: Method and Interpretation presents a thorough and practical description of current sociolinguistic methodology while recognizing that methodological decisions can never be separated from questions of theory. Presents a thorough and practical description of current sociolinguistic methodology. Considers a range of issues including speaker selection, data collection, social considerations, phonological and syntactical variation, style-shifting and code-switching. Recognizes that methodological decisions can never be separated from questions of theory. Stresses the need for the entire research process from the initial design of the project to the interpretation of results to be grounded in theoretically defensible positions. Shows how the research paradigm established by a few influential pioneers has been fruitfully expanded by exciting new trends.
Author: Emanuel Rosen
Publisher: Crown Currency
ISBN: 0385526326
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
