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Author: Juyoung Kim
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 302
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Book Description
Author: Juyoung Kim
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 302
Get Book Here
Book Description
Author: Cody S. Ding
Publisher: Springer
ISBN: 3319781723
Category : Social Science
Languages : en
Pages : 197
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Book Description
This book explores the fundamentals of multidimensional scaling (MDS) and how this analytic method can be used in applied setting for educational and psychological research. The book tries to make MDS more accessible to a wider audience in terms of the language and examples that are more relevant to educational and psychological research and less technical so that the readers are not overwhelmed by equations. The goal is for readers to learn the methods described in this book and immediately start using MDS via available software programs. The book also examines new applications that have previously not been discussed in MDS literature. It should be an ideal book for graduate students and researchers to better understand MDS. Fundamentals of Applied Multidimensional Scaling for Educational and Psychological Research is divided into three parts. Part I covers the basic and fundamental features of MDS models pertaining to applied research applications. Chapters in this section cover the essential features of data that are typically associated with MDS analysis such as preference ration or binary choice data, and also looking at metric and non-metric MDS models to build a foundation for later discussion and applications in later chapters. Part II examines specific MDS models and its applications for education and psychology. This includes spatial analysis methods that can be used in MDS to test clustering effect of items and individual differences MDS model (INDSCAL). Finally, Part III focuses on new applications of MDS analysis in these research fields. These new applications consist of profile analysis, longitudinal analysis, mean-level change, and pattern change. The book concludes with a historical review of MDS development as an analytical method and a look to future directions.
Author: Norbert Schwarz
Publisher: Springer Science & Business Media
ISBN: 1461228484
Category : Psychology
Languages : en
Pages : 493
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Book Description
0 e The contributors to this book review our current knowledge of context effects in survey research, psychological testing, and social judgement. Drawing on recent developments in cognitive psychology, they offer theoretical accounts of the conditions that lead to the emergence of various context effects and report a number of new experimental studies. At stake now are clear, practical needs in the structuring of reliable tests, and a strong interest to develop a coherent theoretical framework to assess and scrutinize context effects, in addition to the desire to align some of the findings in survey research studies with the discoveries made in the information-processing field. This book attests to a fruitful dialogue between cognitive psychologists and survey researchers, as the cognitive processes initiated by question probes are really beginning to be understood and context effects classified and differentiated.
Author: Edward Carterette
Publisher: Elsevier
ISBN: 0323145345
Category : Psychology
Languages : en
Pages : 589
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Book Description
Handbook of Perception, Volume II: Psychophysical Judgment and Measurement brings together a very large, diverse, and widely scattered literature on human perception, with emphasis on psychophysical judgement and measurement. The book reviews the history of research on choice, judgement, and measurement in order to provide a background for contemporary work. This volume is organized into five sections encompassing 14 chapters and begins with a historical background on psychophysics and the evolution of thinking about the central measurement problem in judgement. The basic psychological context in which choice and judgement occur is considered next, touching on topics such as the problem of information selection and the sources of bias and variability in judgemental processes in relation to memory. The chapters that follow discuss the theoretical frame of measurement models and their applications. In particular, examples of algebraic fundamental measurement, algebraic derived measurement, and probabilistic derived measurement are given. The book also introduces the reader to various psychophysical scaling methods and theories of scaling. This book will serve as a basic source and reference work for psychologists and natural scientists, as well as for anyone in the arts or sciences or those who are interested in human perception.
Author: J.-P. Caverni
Publisher: Elsevier
ISBN: 0080867227
Category : Psychology
Languages : en
Pages : 581
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Book Description
Many studies in cognitive psychology have provided evidence of systematic deviations in cognitive task performance relative to that dictated by optimality, rationality, or coherency. The texts in this volume present an account of research into the cognitive biases observed on various tasks: reasoning, categorization, evaluation, and probabilistic and confidence judgments. The authors have attempted to discern the contribution of the study of bias to our understanding of the cognitive processes involved in each case, rather than proposing an inventory of the different types of biases. A special section has been devoted to studies on the correction of biases and cognitive aids.
Author: Forrest W. Young
Publisher: Psychology Press
ISBN: 1135059888
Category : Psychology
Languages : en
Pages : 335
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Book Description
This outstanding presentation of the fundamentals of multidimensional scaling illustrates the applicability of MDS to a wide variety of disciplines. The first two sections provide ground work in the history and theory of MDS. The final section applies MDS techniques to such diverse fields as physics, marketing, and political science.
Author: Howard E.A. Tinsley
Publisher: Academic Press
ISBN: 0080533566
Category : Mathematics
Languages : en
Pages : 751
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Book Description
Multivariate statistics and mathematical models provide flexible and powerful tools essential in most disciplines. Nevertheless, many practicing researchers lack an adequate knowledge of these techniques, or did once know the techniques, but have not been able to keep abreast of new developments. The Handbook of Applied Multivariate Statistics and Mathematical Modeling explains the appropriate uses of multivariate procedures and mathematical modeling techniques, and prescribe practices that enable applied researchers to use these procedures effectively without needing to concern themselves with the mathematical basis. The Handbook emphasizes using models and statistics as tools. The objective of the book is to inform readers about which tool to use to accomplish which task. Each chapter begins with a discussion of what kinds of questions a particular technique can and cannot answer. As multivariate statistics and modeling techniques are useful across disciplines, these examples include issues of concern in biological and social sciences as well as the humanities.
Author: Naresh K. Malhotra
Publisher: Emerald Group Publishing
ISBN: 0857244752
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.
Author: Anthony Peter Macmillan Coxon
Publisher: Heinemann Educational Publishers
ISBN:
Category : Science
Languages : en
Pages : 298
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Book Description
Author: Daniel Nunan
Publisher: Pearson UK
ISBN: 1292308761
Category : Electronic books
Languages : en
Pages : 1658
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Book Description
"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--
