SUMMARY - The Content Formula: Calculate The ROI Of Content Marketing Never Waste Money Again By Michael Brenner And Liz Bedor PDF Download
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Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 27
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Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to calculate the ROI (Return on Investment) of your content marketing strategy. You will also discover : the main criteria for successful marketing; the indicators to monitor and how to calculate them; how to convince internally and how to obtain budgets; the importance of the proposed experience and the requirement of quality; the major steps to evaluate in order to attract potential customers and lead them to conversion. Content marketing has become an important part of many companies today. It represents a high-potential option compared to declining practices such as traditional advertising. However, it is difficult for professionals to find the right method, and especially to quantify their results. It is then impossible to remedy their shortcomings and to target the best performing channels. To deploy an intelligent strategy, it is essential to know how to evaluate the results of its activities. Here is the method for calculating the ROI of your content. *Buy now the summary of this book for the modest price of a cup of coffee!
Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 27
Get Book Here
Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to calculate the ROI (Return on Investment) of your content marketing strategy. You will also discover : the main criteria for successful marketing; the indicators to monitor and how to calculate them; how to convince internally and how to obtain budgets; the importance of the proposed experience and the requirement of quality; the major steps to evaluate in order to attract potential customers and lead them to conversion. Content marketing has become an important part of many companies today. It represents a high-potential option compared to declining practices such as traditional advertising. However, it is difficult for professionals to find the right method, and especially to quantify their results. It is then impossible to remedy their shortcomings and to target the best performing channels. To deploy an intelligent strategy, it is essential to know how to evaluate the results of its activities. Here is the method for calculating the ROI of your content. *Buy now the summary of this book for the modest price of a cup of coffee!
Author: Derral Eves
Publisher: John Wiley & Sons
ISBN: 1119716020
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
Author: Liz Bedor
Publisher:
ISBN: 9780997050806
Category :
Languages : en
Pages : 104
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Book Description
The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.
Author: Garrett Moon
Publisher: Coschedule
ISBN: 9780692048276
Category : Internet marketing
Languages : en
Pages : 366
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Book Description
The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.
Author: Jeff Perkins
Publisher: How2Conquer
ISBN: 1945783168
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Author: Mark Roberge
Publisher: John Wiley & Sons
ISBN: 1119047072
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.
Author: Peng Joon
Publisher:
ISBN:
Category :
Languages : en
Pages : 229
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Book Description
Many marketers out there today understand the importance of content creation. The problem is... they wake up on a Wednesday morning and they ask themselves, what should I post on Facebook or Instagram today? You can now take all the guesswork out with the Content Multiplier Formula.
Author: Brian Washburn
Publisher: Association for Talent Development
ISBN: 195215748X
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
Your Periodic Table of Learning Elements Engaging, effective training programs are a mixture of science and art, requiring the right balance of adult learning theory, available technology, intuitive tools, proven practices, creativity, and risk. How does a trainer find the right combination and proportion of these elements? How does a trainer know what’s possible? To answer these questions, Brian Washburn offers a simple yet elegant periodic table of learning elements modeled on the original periodic table of chemical properties. Washburn’s elements—which are organized into solids, liquids, gases, radioactive, and interactive categories similar to their chemical cousins—are metaphors for the tools and strategies of the field of learning design; when they’re combined, and under certain conditions, they have the potential to create amazing learning experiences for participants. They are that impactful. From critical gas-like elements like the air we breathe, present in every training room (think instructional design or visual design), to radioactive elements, powerful and dangerous yet commonly used (think PowerPoint), Washburn guides you through the pitfalls and choices you confront in creating engaging learning experiences. A well-designed training program can be world-changing, he argues, and if you believe in your craft as a learning professional, you can do this too. Whether you’re an experienced learning designer or new to the field, this book inspires with new ideas and ways to organize the design of your learning programs. With stories from Washburn’s professional experience, the book includes a hands-on glossary of definitions and descriptions for more than 50 of his elements.
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author: Bernard Bushell
Publisher: AuthorHouse
ISBN: 1491841729
Category : Family & Relationships
Languages : en
Pages : 138
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Book Description
Part life-story and part life-advice, The Formula offers an immensely lucid and readable account of how the sexes relate to each other, and how the partners in a relationship can understand and empathize with each other to harmonious effect. Bernard Bushell combines anecdote, personal revelation, social commentary and psychological insight in a compact, entertaining and yet pragmatic synthesis: he helps us all. Gareth D. Williams, Ph.D., Professor, Columbia University An excellent self-help book, its wisdom shared in the context of a wellwritten, eminently readable life story! Mathilda B. Canter, Ph.D., Clinical Psychologist, Phoenix, AZ, past president, Division of Psychotherapy, American Psychological Association
