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Author: Gary Ostrager
Publisher:
ISBN:
Category : Brand choice
Languages : en
Pages : 137
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Book Description
Author: Gary Ostrager
Publisher:
ISBN:
Category : Brand choice
Languages : en
Pages : 137
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Book Description
Author: Sushil Dixit
Publisher: GRIN Verlag
ISBN: 3656920397
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , course: Ph. D., language: English, abstract: Private Labels occupy a significant share of organized retail in Europe and United States. With recent growth of organized retail in India Private Labels also emerged in Indian retail landscape. Though private labels arrived in India long back but still Private Labels have not picked up in India, the way they have picked up in other countries. Many of the Indian retailers like Shoppers Stop, Future Group, Tata’s Croma and Aditya Birla Retail’s More, Spenser’s etc are relaying on Private Label strategy in a big way as consumers seek quality products at affordable prices. Besides, rapid technological and socio-economic changes over the last decade have affected the buying behavior of consumers, forcing retailers to innovate and build new brands (private brands/ store brands) across different categories and various price points to attract more buyers to their stores. They have not only created new labels but have customized and localized those products to suit Indian tastes. Private Labels have attracted attention of researchers from the western world for a long period of time. In India even after introduction of Private Labels by retailers very few studies have been conducted to understand different dimensions like introduction and management of Private Labels by retailers and adoption by Indian consumers. The book presents an analysis of consumer perception and attitude towards Private Labels in India which is the outcome of study conducted in NCR region in India during 2008 - 2010.
Author: Dionysis Kasotakis
Publisher:
ISBN:
Category :
Languages : en
Pages : 9
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Book Description
During the last decades, private label products evolution has radically changed the retail industry in manifold ways. Nowadays, private label products are constantly gaining market shares and penetrate in new product categories. Numerous studies have identified several factors affecting consumers' attitudes towards private label products. This paper examines consumers' perception on private label products, as compared with the branded products, under the spectrum of five basic dimensions: (a) quality, (b) price, (c) packaging, (d) status and (e) innovation. Moreover, it attempts to identify changes in Greek consumers' attitudes towards private label products within the last three years, and thus investigate the impact of the current economic recession. Finally, differences in consumers' attitudes across specific private label product categories (ie. food, home care and personal care) are examined. Primary empirical research was conducted, focusing on Greek consumers shopping attitudes. The findings of the research, confirmed the existence of differences in consumers' evaluations between private label and branded products under all dimensions examined. Branded products were favoured as far as it concerns their quality, packaging, status and innovation. On the other hand, as it was expected, private label products were favoured for their price. In addition, statistically significant differences were found in consumers' attitudes towards private label products within the last three years. It seems that consumers have become more price sensitive, thus their attitudes towards private label products has changed in a positive way compared with three years ago. Finally, differences were also found in consumers' attitudes towards private label products across the three product categories examined. Specifically, it was found that consumers, as regards private label products, tend to have a positive attitude towards home care products and negative attitude towards food and especially personal care products. Several managerial implications for marketers were also identified.
Author: Christoph Breetz
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954892324
Category : Business & Economics
Languages : en
Pages : 65
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Book Description
This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers, in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers, and is commonly already leveraged by producers of branded products, but lately also by retailer brands, especially to enable growth outside the value tier. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1, Tier 2 and Tier 3 products as well as a branded product in four different grocery categories. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers, ii) packaging justifies the tier 1 retailer brand price premium, and iii) demographics influence the willingness to pay a premium price.
Author: Maria Isabel Miguel
Publisher: Frontiers Media SA
ISBN: 2832553710
Category : Technology & Engineering
Languages : en
Pages : 165
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Book Description
It is widely known that food markets have a high environmental impact, which needs to be minimized in order to help mitigate climate change. Governments and international institutions can help improve the sustainability of global food production; however, consumers’ decisions have an important role in influencing food market stakeholders’ choices towards sustainable food sources and low-emission practices. Understanding consumers' awareness of the importance of choosing sustainable diets and their capability to adapt their individual decision-making, is pivotal to stimulating or improving consumers’ willingness to move towards choosing climate-friendly food and avoiding food waste. There are many factors that influence people’s food choices from cultural and ethical acceptability, visual attractiveness, taste agreeability, and economic affordability, which change depending on the geographical areas and targeted group of people. Thus, to orient consumers’ food choices many challenges need to be considered, including making consumers aware of organic food health and environmental benefits, nutritional high protein alternatives to meat, and offering affordable solutions. The aim of this Research Topic is to collect different perspectives on consumers’ food choices in relation to the environmental sustainability issue. This would support the decision-makers and food systems stakeholders to move towards sustainable food production. Thus, this collection wishes to highlight the consumers’ point of view on the trade-off between personal habits and food preferences, and climate-friendly choices in geographical areas, including the awareness of the impact that the diet choice may have on the environment. This collection welcomes submissions on the following themes, but are not limited to: • Consumers' perception of the diet’s impact on climate change issue • Consumers' food choice drivers • Cultural acceptability of alternative protein sources • Consumers’ willingness to purchase organic food • Trade-off availability between sustainable and affordable food choice
Author: Gómez-Suárez, Mónica
Publisher: IGI Global
ISBN: 1522502211
Category : Business & Economics
Languages : en
Pages : 656
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Book Description
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Author: Paul Myers
Publisher:
ISBN:
Category : Electronic dissertations
Languages : en
Pages : 54
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Book Description
With over 115,857 traditional grocery stores and a $700 billion market, grocery shopping represents one of the most common shopping ventures for American consumers (Zeballos, 2020). Despite having several brands to choose from, grocery shopping is seen as a mundane chore which in turn is characterized by low involvement (Cockburn-Wootten et al., 2018). As such, this study sought to examine one possible influencer of the American grocery shopper’s product choices. More specifically the study sought to address whether social settings of various levels of group intimacy (household use, party with friends, and work-sponsored party) influenced American consumers’ perception of the social risk of buying grocery PLBs. This study made use of ketchup and soda as product stimuli. This was due to the label visibility, or publicness, of the products in a typical serving situation. It was found that NBs have purchase preference and are perceived to be of higher quality, while their PLB counterparts were viewed neutrally. The NBs were also found to have slightly higher self-congruence, albeit slightly above neutral. Regarding social risk, social scenarios were not found to be an influence of the perceived social risk of NBs. For PLBs, household and friend scenarios were rated similarly with no significant difference. However, the work scenario was found to influence perceived social risk. This study implies that American consumers don’t view PLBs negatively, rather they’re viewed as unpreferred or not the standard.
Author: Arslan, Yusuf
Publisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author: Lynn Frewer
Publisher: Woodhead Publishing
ISBN: 1845692500
Category : Technology & Engineering
Languages : en
Pages : 696
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Book Description
In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international. The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers’ attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers’ preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers’ responsibility for food production and consumption. Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. Develop an understanding of buyer behaviour to assist developing successful products Recognise the diversity between consumers and learn how to cater for their needs Covers cultural and individual differences in food choice
Author: Brian Wansink
Publisher: University of Illinois Press
ISBN: 0252092791
Category : Health & Fitness
Languages : en
Pages : 226
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Book Description
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
