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Author: Martin P. Davidson
Publisher: Routledge
ISBN: 1136109803
Category : Social Science
Languages : en
Pages : 232
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Book Description
Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives. With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language. Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.
Author: Martin P. Davidson
Publisher: Routledge
ISBN: 1136109803
Category : Social Science
Languages : en
Pages : 232
Get Book Here
Book Description
Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives. With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language. Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.
Author: Scott Russell Sanders
Publisher: Indiana University Press
ISBN: 0253002850
Category : Nature
Languages : en
Pages : 256
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Book Description
“Eloquent . . . a must-read for anyone committed to taking care of the natural world and passing it along to future generations” (ForeWord). As an antidote to the destructive culture of consumption dominating American life today, Scott Russell Sanders calls for a culture of conservation that allows us to savor and preserve the world, instead of devouring it. How might we shift to a more durable and responsible way of life? What changes in values and behavior will be required? Ranging from southern Indiana to the Boundary Waters Wilderness, and from billboards to the Bible, Sanders’s 40-point blueprint for ecological health extends the visions of Henry David Thoreau, John Muir, and Rachel Carson to our own day. A Conservationist Manifesto shows the crucial relevance of a conservation ethic at a time of mounting concern about global climate change, depletion of natural resources, extinction of species, and the economic inequities between rich and poor nations. The important message of these “original and intriguing” essays is that conservation is not simply a personal virtue but a public one (Publishers Weekly). “A book to be savored—for its language, its stories, its sense of place, and for how it reminds us of the profound relationships with nature and each other that can inspire us to change how we live on this planet.” —Will Rogers, President, The Trust for Public Land
Author: Yiannis Gabriel
Publisher: SAGE
ISBN: 1847878326
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
`This book was radically challenging when it was first published, and is only more so today as the concept of consumer collapses under the weight of its many meanings' - Madeleine Bunting, Columnist, The Guardian Western-style consumerism appears unstoppable. Yet it is has failed to deliver greater happiness and is now facing major environmental, population and political challenges. This book examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable. Updated with new material, this Second Edition looks at the impact of new technologies on consumerism and the consolidation of consumerism and 'consumer' language in spheres like education and health. The authors discuss the spread of consumerism to developing countries like India and the effect of demographic change and migration. The fallout from 9/11 and United States military hegemony is examined, as is the influence on consumerism of Islamic fundamentalism, the anti-globalization movement, environmental concerns and depleting natural resources. This book is of interest to advanced undergraduate, postgraduate and MBA students taking courses on behaviour, buyer behaviour, customer behaviour, consumers and society and retailing. Any one interested in better understanding consumerism will also find this book a fascinating read.
Author: Julia Chaplin
Publisher: Artisan
ISBN: 1579657893
Category : Design
Languages : en
Pages : 193
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Book Description
The bohemian disruption has arrived. Microdosing psychedelics has become the new business learning tool, spiritual ceremonies and ideas festivals are now coveted pastimes, and Burning Man is already a bigger cultural touchstone than Woodstock. Written by boho-from-birth Julia Chaplin, The Boho Manifesto is here to illuminate the revolution. This finely detailed and richly illustrated handbook is the essential guide to what lies beyond the experience of everyday conformity. You’ll learn how to quit the gym and go dancing instead and how to become a sex-positive tantric unicorn. And, should you be ready, there’s advice on how to leave your cubicle behind and embrace the life of a nomadic entrepreneur—or at least a nomad.
Author: Neva R. Goodwin
Publisher: Island Press
ISBN: 1597267902
Category : Business & Economics
Languages : en
Pages : 427
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Book Description
The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not necessarily lead to greater satisfaction, security, or well-being, even for affluent consumers. The Consumer Society provides brief summaries of the most important and influential writings on the environmental, moral, and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: Scope and Definition Consumption in the Affluent Society Family, Gender, and Socialization The History of Consumerism Foundations of Economic Theories of Consumption Critiques and Alternatives in Economic Theory Perpetuating Consumer Culture: Media, Advertising, and Wants Creation Consumption and the Environment Globalization and Consumer Culture Visions of an Alternative This book is the second volume in the Frontier Issues in Economic Thought series, which provides surveys of the most significant writings in emergent areas of economics -- an invaluable aid in fast-growing fields where genuine new ground is being broken. The series brings together economists, sociologists, psychologists, and philosophers to develop analyses that challenge and enrich the dominant neoclassical paradigm. The Consumer Society is an essential guide to and summary of the literature of consumption and will be of interest to anyone concerned with the deeper economic, social, and ethical implications of consumerism.
Author: Joseph Kuhl
Publisher:
ISBN:
Category :
Languages : en
Pages : 129
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Book Description
The most passionate, accessible, and over-the-top eco-rebellion activist manifesto of our times. A Deep Ecology dive into framing the problem of false narratives about our role in nature and the true state of our natural resources, devastated by economic pressures from outmoded paradigms of labor, capital, and consumption. This is followed by a call to arms to recruit New Earth Warriors to wage a battle of ideas and action against the 'abiotic' worshippers of finance and products to create a truer framing of wealth as measured by bio-mass, bio-diversity, and sustainability. It comes a time of great crisis at the onset of the Covid-19 Virus which is already showing us glimpses of the cleaner world that is possible when we reject the ruling paradigm of burning fossil fuels on the treadmill of production and consumption. Nature is at work on us as never before. This manifesto is timely, provocative, radical, and necessary.
Author: Larry Percy
Publisher: Oxford University Press, USA
ISBN: 0199605580
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
Author: Mica Nava
Publisher: Routledge
ISBN: 1136181725
Category : Art
Languages : en
Pages : 369
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Book Description
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
Author: Warren Kidd
Publisher: Bloomsbury Publishing
ISBN: 1137272511
Category : Social Science
Languages : en
Pages : 280
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Book Description
An understanding of culture and identity is essential for new sociologists. This student-focused text explains the themes and theories behind these core ideas. With up-to-date discussion of 'chavs', masculinity and social networking, skills-based activities and practice exam questions, this is invaluable reading for anyone new to this topic.
Author: Michael Schluter
Publisher: IVP
ISBN: 9781844740741
Category : Church and social problems
Languages : en
Pages : 357
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Book Description
Jubilee Manifesto arises out of over two decades of serious reflection, biblical debate and practical concern about how Christians can effect social change in our world today. For those wanting to examine the biblical basis of social reform there is no better place to begin than with Jubilee Manifesto. Based on the work of the highly influential Cambridge based Jubilee Centre, this book presents a biblically-based alternative to capitalism, socialism and Marxism and seeks to effect change in public policy accordingly. From the outset Jubilee Manifesto identifies relationships as the most precious resource of any society. Ultimately it is the quality of those relationships, in families and communities, in organizations and between institutions, that holds society together. Through careful study of the biblical material the contributors explore how a relational society might appear with regard to nationhood, government, family, welfare, finance, economics, criminal justice and international relations. Followed up with practical examples from their own work at the Jubilee Centre, the contributors offer real insights into the challenges and potential for Christian social reform. For any who want to change the society we live in this is a crucial handbook.
