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Author: Stephen Brobeck
Publisher: ABC-CLIO
ISBN:
Category : Business & Economics
Languages : en
Pages : 704
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Book Description
A reference for the consumer movement, this book sets out information covering subjects like movement-related institutions in a historical framework. Leaders, activities, and impacts are covered, with particular attention given to the laws and regulations intended to protect consumers
Author: Michael Gira
Publisher: 2.13.61 Publications
ISBN: 9781880985267
Category :
Languages : en
Pages : 0
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Book Description
Author: Pepe Martínez
Publisher: Kogan Page Publishers
ISBN: 0749465719
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.
Author:
Publisher: Workman Publishing
ISBN: 9780761112273
Category : Reference
Languages : en
Pages : 772
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Book Description
Offers advice on saving time and money on food, health care, home, automobiles, finances, clothing, telephones, child care, vacations, lawyers, and funerals
Author: Ethan Porter
Publisher: Oxford University Press, USA
ISBN: 0197526780
Category : Political Science
Languages : en
Pages : 209
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Book Description
"Americans spend far more time thinking about what to buy, and what not to buy, than they do about politics. Political leaders often make political claims while using consumer terminology. And political decisions resemble consumer decisions in surprising ways. Together, these forces help give rise to the consumer-citizen: A person who depends on tools and techniques familiar from consumer life to make sense of politics. Understanding citizens as consumer-citizens has implications for a broad array of topics related to public opinion and political behaviour. More than a dozen new experiments make clear that appealing to the consumer-citizen as consumer-citizen can increase trust in government, improve attitudes toward taxes, and enhance political knowledge. Indeed, such appeals can even cause people to sign up for government-sponsored health insurance. However, the consumer-citizen may also prefer candidates whose policies would explicitly undercut their own self-interest. Two concepts from consumer psychology, consumer fairness and operational transparency, are especially useful for understanding the consumer citizen. Although the rise of the consumer-citizen may trouble democratic theorists, the lessons of the consumer-citizen can be applied to a new approach to civic education, with the aim of enriching democracy and public life"--
Author: Juliet Schor
Publisher: The New Press
ISBN: 1595587586
Category : Social Science
Languages : en
Pages : 530
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Book Description
The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on the Culture Industry; Thorstein Veblen's oft-cited writings on "conspicuous consumption"; Betty Friedan on the housewife's central role in consumer society; John Kenneth Galbraith's influential analysis of the "affluent society"; and Pierre Bourdieu on the notion of "taste." "Consumer society--the 'air we breathe,' as George Orwell has described it--disappears during economic downtruns and political crises. It becomes visible again when prosperity seems secure, cultural transformation is too rapid, or enviornmental disasters occur. Such is the time in which we now find ourselves. As the roads clog with gas-guzzling SUVs and McMansions proliferate in the suburbs, the nation is once again asking fundamental questions about lifestyle. Has 'luxury fever,' to use Robert Frank's phrase, gotten out of hand? Are we really comfortable with the 'Brand Is Me' mentality? Have we gone too far in pursuit of the almighty dollar, to the detriment of our families, communities, and natural enviornment? Even politicians, ordinarily impermeable to questions about consumerism, are voicing doubts... [and] polls suggest majorities of Americans feel the country has become too materialistic, too focused on getting and spending, and increasingly removed from long-standing non-materialist values." —From the introduction by Douglas B. Holt and Juliet B. Schor
Author: Paul Davidson
Publisher: Broadway
ISBN: 9780767915021
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
In the bestselling tradition of "The Lazlow Letters" and "Letters from a Nut," screenwriter Paul Davidson has been firing off humble but humorous letters to Fortune 500 companies to find answers to such hot-button questions like why hasn't Minute Maid begun to sell an all pulp, juice-free product yet, and whether it's safe to microwave a bowl of Marshmallow Fluff on high for ten minutes. And the funny thing is . . . consumer-care departments everywhere have been writing back to him, addressing his queries with deadpan seriousness. Collecting dozens of selections from Davidson's funniest correspondence, "Consumer Joe" uncovers why a box of fifty envelopes only contained forty-seven and how colorblind people are supposed to tell whether their Ziploc baggies ("yellow and blue makes green") are properly sealed, while making numerous product-improvement suggestions along the way (such as adding Tuna Melt flavor to the Jamba Juice product line). Taking aim at the increasingly advertising-sponsored society, "Consumer Joe" features utterly absurd but irresistible missives to companies ranging from Barnes & Noble and Fed-Ex to Southwest Airlines and Taco Bell. Full of kvetches we all can relate to, "Consumer Joe" is poised to become the patron saint of every beleaguered shopper.
Author: Frank Feather
Publisher: Warwick Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Analyzes how online shopping will transform consumer behavior, forecasts online sales potential for twelve product categories, and speculates on which Web sites will dominate online shopping by 2010.
Author: Richard E. Gottlieb
Publisher:
ISBN: 9781402422614
Category : Class actions (Civil procedure)
Languages : en
Pages : 1222
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Book Description
Author: Stephen Brobeck
Publisher: ABC-CLIO
ISBN:
Category : Business & Economics
Languages : en
Pages : 704
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Book Description
A reference for the consumer movement, this book sets out information covering subjects like movement-related institutions in a historical framework. Leaders, activities, and impacts are covered, with particular attention given to the laws and regulations intended to protect consumers
Author: Joseph W. Newman
Publisher:
ISBN:
Category :
Languages : en
Pages : 247
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Book Description
