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Author: Alexander Gutzmer
Publisher: Routledge
ISBN: 1135072582
Category : Architecture
Languages : en
Pages : 185
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Book Description
This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial – and urban – reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands, and of its tremendous cultural effects. The author suggests that what we see today is the creation of "global mass ornaments", of a thorough ornamentalization of the entire globe. The origins of this are discussed with regard to examples of corporate brand-building from Europe and China (Autostadt Wolfsburg, BMW Welt Munich and Anting New Town). Additional cases are several simulated spaces in Berlin and the space-branding activities of companies like Apple or Prada. Theoretically, the author develops an innovative poststructuralist framework, combining ideas from Gilles Deleuze with the space philosophy of Peter Sloterdijk. He analyzes how the corporate redefinition of space makes the city enter into a mode of virtual urbanity. This idea leads to a notion of a "global urban" and, ultimately, the "global mass ornament". This concept of a global mass ornament is developed here with reference to Sloterdijk’s concept of a world of "spheres". The latter is used to understand the new mode of spatiality of mediatized spaces. The book makes the point that our world is involved in a process of mass ornamentalization that has only just begun. The concept of the global mass ornament is the first to come to grips with a culture in which branding is effectively changing the physiognomy of the earth. The global mass ornament is a banner for a cultural transformation that employs architecture, sign theory and mechanisms borrowed from traditional advertising and from social media, as well as social processes – and that we have yet to properly understand. This book is a significant step forward in this respect.
Author: Ali Cengizkan
Publisher: Koc University Press
ISBN: 9786057685742
Category : Ankara (Turkey)
Languages : en
Pages : 0
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Book Description
Examines the first decade after the establishment of Ankara as the capital of Turkey, from the proclamation of the Turkish Republic in 1923 until 1933. With a particular focus on the recently developed Yeni Şehir ("new city") district of Ankara, Ali Cengizkan and N. Müge Cengizkan chronicle the construction of a new city center in war-torn Turkey in the first quarter of the twentieth century. The authors fill critical gaps in the historiography of the city by sharing the ideas and experiences of its dwellers, exploring the social dynamics of the dissolution of the planned environment, and analyzing the causes and effects of modernization.
Author: Mary Banker
Publisher:
ISBN: 9781941806166
Category : Architecture
Languages : en
Pages : 0
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Book Description
We Build The City features a selection of the exemplary infrastructure, public realm and civic building projects developed during New York City Mayor Michael R. Bloomberg's administration under Commissioner David Burney's groundbreaking Department of Design + Construction Excellence (D+CE) program. This publication celebrates the DDC's commitment to the idea that design matters and that great design reinvigorates public spaces and, ultimately, transforms people's lives. The DDC has been lauded for its fresh approach to facilitating innovative and collaborative architecture and urban planning solutions and improving public buildings, spaces and communities with a focus on design that reflects important key values: education and culture, health and safety, and diversity and opportunity. The D+CE program has offered dynamic design and construction strategies that have inspired some of the best architects and engineers in the world--and given the city's small firms--the opportunity to work with the DDC to reimagine and reshape the built environment. From the Queen's Botanical Garden, Mariner's Harbor Library, Brooklyn Children's Museum and the Bronx Museum of the Arts to Madison Avenue, Houston Street, Columbus Circle, the Central Park Precinct and PSAC II, the DDC and its pioneering D+CE initiative has helped to transform all five boroughs of the great City of New York. Highlighting the work of numerous talented design and construction firms, We Build The City showcases a collection of some the most notable public projects developed and built under the acclaimed D+CE program. Each featured project--whether large- or small-scale, visible or underground--has contributed to the improvement of the city, building upon principles of creativity, sustainability, performance, efficiency and longevity. The publication includes detailed drawings and striking imagery that reveal the complex processes that have shaped one of the most active and successful design periods in NYC's history.
Author: Rachel Keeton
Publisher: Sun
ISBN: 9789461056832
Category : Architecture, Modern
Languages : en
Pages : 432
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Book Description
In the west, the design of new towns has always been based on an ideal model in accordance with the ideas of that moment. In the case of the latest generation of new towns in Asia, however, only quantitative and marketing principles seem to play a role: the number of square metres, dwellings or people, or the greenest, most beautiful or most technologically advanced town. "Rising in the east" shows which design principles these premises are based on.
Author: Peggy Tully
Publisher: Princeton Architectural Press
ISBN: 9781616891091
Category : Architecture
Languages : en
Pages : 0
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Book Description
Modern American Housing brings together the most enlightened thinkers from the worlds of architecture, social practice, and real estate development to present the latest developments in the design and construction of new housing stock in re-urbanizing cities throughout the United States. New housing is grouped into three sections—housing towers, reused historical structures, and urban infill—and documented with photographs, pre-construction renderings, floor plans, and maps indicating location in urban settings. An accompanying essay and a discussion with urban planners, architects, and policymakers round out this fresh look at the past and future of the American house.
Author: Menggang Li
Publisher: Springer Nature
ISBN: 9819741378
Category :
Languages : en
Pages : 216
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Book Description
Author: San Francisco (Calif.). Board of Supervisors
Publisher:
ISBN:
Category : San Francisco (Calif.)
Languages : en
Pages : 638
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Book Description
Author: Robert J. Kapsch
Publisher: JHU Press
ISBN: 1421424878
Category : Architecture
Languages : en
Pages : 384
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Book Description
While there have been many books on the architecture and planning of this iconic city, Building Washington explains the engineering and construction behind it.
Author: Ahmed M. Soliman
Publisher: Springer Nature
ISBN: 3030689883
Category : Social Science
Languages : en
Pages : 450
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Book Description
This professional book introduces an analytical framework of urban informality perspectives in the Middle East that is aligned with the Global South. The context of Egypt, Lebanon, and Jordan—in the Middle East— is the transregional focus of this book. In these contexts, the book opens a new arena of academic discussion on the theory and practice of urban informality. Urban Informality: Experiences and Urban Sustainability Transitions in Middle East Cities questions urban informality, "as a site of transitions", interrelated and interlinked with urban sustainability transitions in speedy changes in a given environment. The book presents ‘urban informality sustainability transitions’ regarding resilience and adaptability that require shifts in urban systems. Shifts from a static process to a dynamic process that eradicates the fragmentation between the tensions, anxieties, and pressures of four modes of production, reproduction, consumptions, and distribution of goods and services in the city and its practices. Finally, through eleven chapters, the concluding remarks explore to what extent and how can urban informality transitions be sustainable.
Author: United States. Congress. Senate. Committee on Interior and Insular Affairs
Publisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages : 1456
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Book Description
Author:
Publisher: Oxford Business Group
ISBN: 1907065075
Category :
Languages : en
Pages : 263
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Book Description
