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Author:
Publisher: GRIN Verlag
ISBN: 3346107825
Category : Business & Economics
Languages : en
Pages : 13
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Book Description
Document from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 60 %, , language: English, abstract: The assignment is written about two main topics. On the one hand about the constantly changing environment of marketing. On the other hand about the role of the customer in this environment and to what extent the role of the coustomer matters in marketing activities. The roots of marketing extend back to antiquity. There are: “Many recorded cases of advertising in ancient and medieval trade and commerce. For example early advertising (of brothels) is found in the ruins of Pompeii” (Doyle, 2011). The further genesis of marketing shows that marketing has become more and more complex over the centuries and is still subject to constant change. Simple methods such as the naming of individual product types or the distribution of leaflets have developed into a dynamic sector, ranging from market research to the psychological analysis of consumer behaviourism. Marketing has gained in importance especially in the industrial revolution. Due to the division of labour, the rapid technical progress and the constantly growing range of products, as well as many other factors, marketing is subject to many changes. The following assignment deals with this topic. In particular, the essay examines the “dynamic nature of the marketing environment” and the role of the consumer in view of this environment. Furthermore, the essay deals with the question, to what extent the role of the consumer is central to the marketing activities
Author:
Publisher: GRIN Verlag
ISBN: 3346107825
Category : Business & Economics
Languages : en
Pages : 13
Get Book Here
Book Description
Document from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 60 %, , language: English, abstract: The assignment is written about two main topics. On the one hand about the constantly changing environment of marketing. On the other hand about the role of the customer in this environment and to what extent the role of the coustomer matters in marketing activities. The roots of marketing extend back to antiquity. There are: “Many recorded cases of advertising in ancient and medieval trade and commerce. For example early advertising (of brothels) is found in the ruins of Pompeii” (Doyle, 2011). The further genesis of marketing shows that marketing has become more and more complex over the centuries and is still subject to constant change. Simple methods such as the naming of individual product types or the distribution of leaflets have developed into a dynamic sector, ranging from market research to the psychological analysis of consumer behaviourism. Marketing has gained in importance especially in the industrial revolution. Due to the division of labour, the rapid technical progress and the constantly growing range of products, as well as many other factors, marketing is subject to many changes. The following assignment deals with this topic. In particular, the essay examines the “dynamic nature of the marketing environment” and the role of the consumer in view of this environment. Furthermore, the essay deals with the question, to what extent the role of the consumer is central to the marketing activities
Author: Heikki Juslin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
Author: Bruce Tulgan
Publisher: Human Resource Development
ISBN: 0874256224
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
They thrive on challenging work and creative expression, love freedom and flexibility, and hate micromanagement. They are fiercely loyal to managers that are knowledgeable, caring coaches that can mentor them to achieve their goals. What does Gen Y expect from you? Ongoing research indicates that the fourteenth generation has expectations of their bosses such as: Provide challenging work that matters Balance clearly delegated assignments with the freedom and flexibility to produce results in their own way Reward accomplishments with increased responsibility Provide ongoing training and learning opportunities Establish mentoring relationships Managing Genertion Y is for those who want to become the employer of choice for the next cohort of young adults. Discover the Gen Y traits that pose the greatest challenges to managers as well as the best practices you can implement now to keep these upbeat, techno-savvy workers focused and motivated.
Author: M. C. Cant
Publisher: Juta and Company Ltd
ISBN: 9780702171888
Category : Business & Economics
Languages : en
Pages : 628
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Book Description
Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Author: Karen Beamish
Publisher: Routledge
ISBN: 1136420053
Category : Business & Economics
Languages : en
Pages : 411
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Book Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: John A. Dawson
Publisher: Routledge
ISBN: 1317647300
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Author: Mark Anthony Camilleri
Publisher: Springer
ISBN: 3319498495
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. “Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry.” Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA “This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing.” Brian King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong “The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector.” Richard Sharpley, Professor of Tourism, School of Management, University of Central Lancashire, UK “The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature.” C. Michael Hall, Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand “A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity.” Liping A. Cai, Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA “An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries, questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education.” Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi University, Milan, Italy “This is a very useful introductory book that summarises a wealth of knowledge in an accessible format. It explains the relation between marketing and economics, and applies it to the business of airline management as well as the tourism industry overall.” Xavier Font, Professor of Sustainability Marketing, School of Hospitality and Tourism Management, University of Surrey, UK and Visiting Professor, Hospitality Academy, NHTV Breda, Netherlands “This book addresses the key principles of tourism marketing, economics and the airline industry. It covers a wide range of theory at the same time as offering real-life case studies, and offers readers a comprehensive understanding of how these important industries work, and the underpinning challenges that will shape their future. It is suitable for undergraduate students as well as travel professionals, and I would highly recommend it.” Clare Weeden, Principal Lecturer in Tourism and Marketing at the School of Sport and Service Management, University of Brighton, UK “In the current environment a grasp of the basics of marketing to diverse consumers is very important. Customers are possessed of sophisticated knowledge driven by innovations in business as well from highly developed technological advances. This text will inform and update students and those planning a career in travel and tourism. Mark Camilleri has produced an accessible book, which identifies ways to accumulate and use new knowledge to be at the vanguard of marketing, which is both essential and timely.” Peter Wiltshier, Senior Lecturer & Programme Leader for Travel & Tourism, College of Business, Law and Social Sciences, University of Derby, UK “This contemporary text provides an authoritative read on the dynamics, interactions and complexities of the modern travel and tourism industries with a necessary, and much welcomed, mixture of theory and practice suitable for undergraduate, graduate and professional markets.” Alan Fyall, Orange County Endowed Professor of Tourism Marketing, University of Central Florida, FL, USA
Author: Karen Beamish
Publisher: Routledge
ISBN: 1136420681
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Author: Richard M.S. Wilson
Publisher: Routledge
ISBN: 1136435247
Category : Business & Economics
Languages : en
Pages : 552
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Book Description
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
