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Author: Rebecca Gowers
Publisher: Penguin UK
ISBN: 0241960355
Category : Language Arts & Disciplines
Languages : en
Pages : 339
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Book Description
'Be short, be simple, be human.' When Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print. Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather's original. Plain Words has been updated to reflect numerous changes in English usage, yet Sir Ernest's distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés - from the jargon of 'commercialese' to the murky euphemisms of politicians. In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.
Author: Ernest Gowers
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 276
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Book Description
Author: Rebecca Gowers
Publisher: Penguin UK
ISBN: 0241960355
Category : Language Arts & Disciplines
Languages : en
Pages : 339
Get Book Here
Book Description
'Be short, be simple, be human.' When Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print. Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather's original. Plain Words has been updated to reflect numerous changes in English usage, yet Sir Ernest's distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés - from the jargon of 'commercialese' to the murky euphemisms of politicians. In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.
Author: Ernest Gowers
Publisher: National Geographic Books
ISBN: 0241960347
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
'Be short, be simple, be human.' When Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print. Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather's original. Plain Words has been updated to reflect numerous changes in English usage, yet Sir Ernest's distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés - from the jargon of 'commercialese' to the murky euphemisms of politicians. In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.
Author: Ann Scott
Publisher: Palgrave MacMillan
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 304
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Book Description
During his long career as a British civil servant Ernest Gowers was close to the centre of many of the momentous events of the first half of the twentieth century. However, he only became famous in 1948 when Plain Words, originally written as a training pamphlet for the British Civil Service, became an instant best-seller for HMSO. Ann Scott has had access to Gowers' family archives. Using these and other previously untapped primary sources she builds a portrait of the career of one member of a cohort of high-flying civil servants who began their careers at the turn of the century. Gowers' final task as a civil servant was to run London's civil defence during WW2. Because of the wealth of original material available, two chapters are devoted to the way in which civil defence was planned and the many challenges he had to face, using his own words and those of his colleagues. Described as Britain's 'No 1 Chairman' he chaired many inquiries after the war. The Royal Commission into Capital Punishment had a profound effect on him, turning him into a convinced and influential abolitionist. At the age of 75 he began the task that engaged him for the final ten years of his life: revising Fowler's Modern English Usage.
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
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Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Ernest Gowers
Publisher: David R. Godine Publisher
ISBN: 9781567922035
Category : Language Arts & Disciplines
Languages : en
Pages : 324
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Book Description
This classic guide to the intricacies of the English language provides clear, succinct explanations of such topics as jargon, spelling, punctuation, superfluous words, the overuse or misuse of words, sexist language and the ground rules of grammar.
Author: Susan Thurman
Publisher: Adams Media
ISBN: 1580628559
Category : Language Arts & Disciplines
Languages : en
Pages : 192
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Book Description
Never stress over a comma, colon, or dash again! The Only Grammar Book You'll Ever Need is the ideal resource for everyone who wants to produce writing that is clear, concise, and grammatically excellent. Whether you're creating perfect professional documents, spectacular school papers, or effective personal letters, you'll find this handbook indispensable. From word choice to punctuation to organization, English teacher Susan Thurman guides you through getting your thoughts on paper with polish. Using dozens of examples, The Only Grammar Book You'll Ever Need provides guidelines for: –Understanding the parts of speech and elements of a sentence –Avoiding the most common grammar and punctuation mistakes –Using correct punctuating in every sentence –Writing clearly and directly –Approaching writing projects, whether big or small Easy to follow and authoritative, The Only Grammar Book You'll Ever Need provides all the necessary tools to make you successful with every type of written expression.
Author: Aaron Lichtenstein
Publisher: Urim Publications
ISBN: 9655240703
Category : Religion
Languages : en
Pages : 198
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Book Description
The ideas and emotions that make the book of Psalms such a powerful text for Judaism and Christianity alike are brilliantly captured in this deft translation by a scholar of Judaism. Aaron Lichtenstein offers the English translation in verse, just as the original Hebrew text is in poetry, in the various poetic modes required by the myriad moods and messages. Readers will be moved by the inspiring words of the Psalms in this essential resource.
Author: Marta Perry
Publisher: Carina Press
ISBN: 1459205324
Category : Fiction
Languages : en
Pages : 376
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Book Description
Since she was a little girl, Marisa Angelo has been haunted by the image of her mother walking away, suitcase in hand, to return to her Amish roots. Marisa and her "Englischer" father never saw or heard from her again. Now Marisa has received a shocking call from police. Her mother's bloodstained suitcase was found hidden inside the wall of a Pennsylvania Dutch farmhouse. Desperate for answers, Marisa heads to Lancaster County. But no one—not the police or Marisa's tight-lipped Amish relatives—can explain what happened to her mother. Only one man is as determined as Marisa to unravel the mystery—Link Morgan, the handsome ex-military loner who found the suitcase in the house he inherited from his uncle. Now both Link's and Marisa's family members are implicated in the decades-old disappearance. The secret lies somewhere in the quaint Amish settlement. But someone will do anything to ensure the truth remains hidden forever.
Author: Natalia V. Parker
Publisher: Routledge
ISBN: 1000048748
Category : Foreign Language Study
Languages : en
Pages : 318
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Book Description
Russian in Plain English enables complete beginners to acquire the skill of reading words written in Cyrillic independently, with no English transcription or imitated pronunciation, within a short period of time. This book introduces the Cyrillic alphabet gradually, feeding in the letters and their various pronunciation aspects one by one over its ten units, thus building a complete picture of the Russian sound and writing systems. It also highlights the interrelationship of the two systems and helps learners to see the logic behind the use of the Cyrillic alphabet. In addition, the book teaches learners to produce Russian word stress on a marked syllable, contributing to stress acquisition. Furthermore, the book explains the basic grammatical features of Russian words and the rules of how to put them into sentences, enabling learners to start saying things in Russian from Unit 1. It employs some findings of research in language processing, helping learners to start building their speaking and reading skills. This book is an essential guide for all beginners, including students and independent learners.
