The Complete Idiot's Guide to Trade Shows

The Complete Idiot's Guide to Trade Shows PDF Author: Linda Musgrove
Publisher: Penguin
ISBN: 1101014474
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists

The Complete Idiot's Guide to Trade Shows

The Complete Idiot's Guide to Trade Shows PDF Author: Linda Musgrove
Publisher: Penguin
ISBN: 1101014474
Category : Business & Economics
Languages : en
Pages : 340

Get Book Here

Book Description
A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists

The Complete Idiot's Guide to Marketing Basics

The Complete Idiot's Guide to Marketing Basics PDF Author: Sarah White
Publisher: Penguin
ISBN: 0028614909
Category : Business & Economics
Languages : en
Pages : 448

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Book Description
Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.

The Complete Idiot's Guide to Best Practices for Small Business

The Complete Idiot's Guide to Best Practices for Small Business PDF Author: Brandon Toropov
Publisher: Penguin
ISBN: 1101545100
Category : Business & Economics
Languages : en
Pages : 412

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Book Description
• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts

The Complete Idiot's Guide to the Book of Revelation

The Complete Idiot's Guide to the Book of Revelation PDF Author: James S. Bell Jr.
Publisher: Penguin
ISBN: 1101199253
Category : Religion
Languages : en
Pages : 326

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Book Description
You’re no idiot, of course. You’re familiar with the Four Horsemen of the Apocalypse and Judgment Day—especially in the wake of the new millennium. However, the Book of Revelation has existed for almost 2,000 years and is open to countless interpretations. Don’t get confused by scholarly analysis and religious dogma! The Complete Idiot’s Guide® to the Book of Revelation shows you how so many meanings are derived from the book’s text. In this Complete Idiot’s Guide®, you get: • Various ways to interpret Revelation and its symbols • A detailed examination of the key elements, including the Seven Seals and the Antichrist • A look at how the Jewish Old Testament and prophecies relate to Revelation

The Complete Idiot's Guide to Cold Calling

The Complete Idiot's Guide to Cold Calling PDF Author: Keith Rosen MCC
Publisher: Penguin
ISBN: 1440696195
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort, but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results. If you are prospecting the same way you have been for the last several years (including the “calling to check in, touch base or follow-up” approach) or haven’t been prospecting at all, you’re simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don’t like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling. This Complete Idiot’s Guide® will show you how to: • Utilize the seven steps to a permission-based cold calling conversation so that you don’t have to push your presentation and hope there’s a fit. • Create winning voice mail messages that will ensure more return calls. • Develop your MVP (Most Valuable Proposition) that separates you from your competition. • Craft the Compelling Reasons that would motivate a prospect to speak with you. • Prevent and defuse initial objections, such as “I'm not interested,” “We don't have any money now,” or “Call me back later.” • Design your own step-by-step prospecting and follow-up system that runs on autopilot and is aligned with your selling philosophy, strengths, objectives, and natural talents rather than taking the generic, “one size fits all” approach. • Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.

The Complete Idiot's Guide to World History, 2nd Edition

The Complete Idiot's Guide to World History, 2nd Edition PDF Author: Timothy C. Hall, M.A.
Publisher: Penguin
ISBN: 1101556188
Category : History
Languages : en
Pages : 401

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Book Description
Puts world events in a context that is relevant for today's students and casual readers Updated to include the significant events from the past several years

The Complete Idiot's Guide to the Middle Ages

The Complete Idiot's Guide to the Middle Ages PDF Author: Timothy C. Hall M.A.
Publisher: Penguin
ISBN: 1440698740
Category : History
Languages : en
Pages : 324

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Book Description
Shed some light on one of history’s darkest periods. The Complete Idiot’s Guide® to the Middle Ages gives readers the beginning, middle, and end of the era, starting with the fall of the Roman Empire in the year 550 and ending with the Renaissance in 1500—and covers some uncomfortable similarities between the so-called “Dark Ages” and today’s “modern world.” - A fascinating, fact-filled book that delivers more than a thousand years of history in easy-to-understand chapters. - Many AP European History students are urged to read an overview of medieval Europe to aid in their understanding of modern Europe, and a number of high schools have adopted elective courses in medieval history. - Complete with a timeline, a who’s who, and guides to further reading and the Middle Ages in film.

The Complete Idiot's Guide to Starting Your Own Business

The Complete Idiot's Guide to Starting Your Own Business PDF Author: Ed Paulson
Publisher:
ISBN: 9780028619798
Category : Electronic books
Languages : en
Pages : 392

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Book Description
Packed with the latest information about the world of small business, this revised, time-tested bestseller offers sound advice about financing, business planning, legal issues, technology, and more.

The Complete Idiot's Guide to Journalism

The Complete Idiot's Guide to Journalism PDF Author: Christopher K. Passante
Publisher: Penguin
ISBN: 9781592576708
Category : Language Arts & Disciplines
Languages : en
Pages : 340

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Book Description
Never has the world of journalism been so explosive, so global, and so competitive. Forget hourly news flashes; we live in a world of 24-hour breaking news with radio and TV stations and Internet sites updating stories by the minute and newspapers adjusting to stay fresh, in-depth, and relevant. While the number of newspapers and TV and radio stations has dropped over the last half century in the United States, instant, free-access Internet news portals have grown precipitously to not only fill any gaps in coverage but to force Big Media to change its game plans or risk losing readership. But in no way does this suggest any aspect of journalism is heading for the garbage heap-especially newspapers. Never before have Americans been so engaged in their world, and many mediums are needed to satiate that collective appetite for knowledge.

The Complete Idiot's Guide to World War II

The Complete Idiot's Guide to World War II PDF Author: Mitchell Geoffrey Bard
Publisher: Penguin
ISBN: 9781592572045
Category : History
Languages : en
Pages : 436

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Book Description
WWII began in 1939 as a European conflict between Germany and an Anglo-French coalition but eventually widened to include most of the nations of the world. It ended in 1945, leaving a new world order dominated by the United States and the USSR. This book features updated and expanded coverage of the fateful D-Day invasion, a critical timeline of major WW II events, and a WW II timeline highlighting the crucial and most important events of the war. It will include details about major battles on land, in the air, and on the sea - starting with Hitler's rise to power and his goal of European conquest; to Japan's bombing of Pearl Harbour; to the decisive battles such as D-Day and the Battle of Midway, which turned the tides of the war toward the Allies.