The Complete Idiot's Guide to Search Engine Optimization PDF Download
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Author: Michael Miller
Publisher: Penguin
ISBN: 9781592578351
Category : Computers
Languages : en
Pages : 356
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Book Description
Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.
Author: Michael Miller
Publisher: Penguin
ISBN: 9781592578351
Category : Computers
Languages : en
Pages : 356
Get Book Here
Book Description
Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.
Author: Susan Gunelius
Publisher: Penguin
ISBN: 1101513713
Category : Computers
Languages : en
Pages : 451
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Book Description
Take advantage of the #1 blog publishing application. With more than 22 million users worldwide, WordPress is the #1 blog WordPress publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs with the world.
Author: Dave Taylor
Publisher: Penguin
ISBN: 9781592573967
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Presents strategies for achieving a successful Internet marketing campaign using Google.
Author: Dave Taylor
Publisher: Penguin
ISBN: 1440696551
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
The search engine for success. Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you’re not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest. * Google‚ is widely recognized as the world’s largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second * Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author * Perfect for the entrepreneur and small business market
Author: Brett Petersel
Publisher: Penguin
ISBN: 1101584742
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
Author: Steve Slaunwhite
Publisher: Penguin
ISBN: 1101139889
Category : Business & Economics
Languages : en
Pages : 443
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Book Description
The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses. • The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions • 1.6 million web-based businesses in the U.S., a $175 billion market in 2007 • Online businesses benefiting from increasing number of Internet users—with increased traffic for subscription, advertising, and affiliate program revenue
Author: Jason Matthews
Publisher: BookCountry
ISBN: 1463002637
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
"...the best book, hands down for any author looking to self-publish." "...a refreshing change from the hard-sell type of internet marketing I'd been exposed to previously." "I would have given this book 10 stars if I could!" "...a must-have for anyone who aspires to self publish." "Now having read many more on the subject (there are many), I can say without question this is THE BEST ONE." Your one-stop guide for everything self-publishing. Save time, money, energy and sell ebooks. Discover the best ways to: Maximize Social Media and Online Platform. Create a Professional Blog Site. Design Ebook Covers. Format and Upload for Amazon, Smashwords, Barnes & Noble, Apple and other Retailers. Convert Documents to any Format (epub, mobi, pdf and more). Create a Professional Website. Rise with SEO (search engine optimization) in Google-Bing rankings. Sell from your own Sites with a system that runs on Autopilot. Make Paperbacks. Use PR (public relations) to drive Traffic to You. and much more. Plus you can do all these things for free! Packed with information, examples, over 250 links to sites and software to accomplish goals at retailers and your own websites. Simple enough for beginners and relevant to experts who could use extra guidance. Like ten books in one, the only source for everything to succeed. Updated for 2013. Subjects: sell ebooks, ebook business, publish ebooks, self-publishing, writers, writers reference, writing, e-publishing, book marketing, kindle, indie authors
Author: Ben Norman
Publisher: In Easy Steps
ISBN: 9781840783322
Category : Google
Languages : en
Pages : 0
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Book Description
Provides information on successfully marketing a Website to Google.
Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 1119660491
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Author: Vincent Flanders
Publisher: Sybex
ISBN: 9780782140200
Category : Computers
Languages : en
Pages : 295
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Book Description
Humorously describes ways to design, build, and maintain effective Web sites, including criticism of Web sites the authors feel are poorly designed.
