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Author: Paul Wiefels
Publisher:
ISBN:
Category : High technology
Languages : en
Pages : 0
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Author: Paul Wiefels
Publisher:
ISBN:
Category : High technology
Languages : en
Pages : 0
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Book Description
Author: Paul Wiefels
Publisher: Harper Collins
ISBN: 0061844551
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
Author: Geoffrey A. Moore
Publisher: Harper Collins
ISBN: 0060517123
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 550
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 652
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Author: Geoffrey A. Moore
Publisher: Diversion Books
ISBN: 1682301702
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems
Author: Elspeth Morrison
Publisher: Vintage
ISBN: 0375726683
Category : Literary Criticism
Languages : en
Pages : 431
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Book Description
Dorothy Dunnett has earned worldwide acclaim for the masterful blending of historical fact and imagination in her two series of novels set in brilliantly reconstructed fifteenth- and sixteenth-century landscapes. The Dorothy Dunnett Companion II is an encyclopedic resource that completes and expands the reach of the first Companion in documenting the historical and literary riches of Dunnett's Lymond Chronicles and House of Niccolo novels. In this second guide, Elspeth Morrison not only covers the final three Niccolo novels for the first time, but also provides a wealth of additional information about all of the earlier novels and highlights the links between the two now-completed series. Once again, she illuminates the real figures and events and the cultural and literary allusions Dunnett weaves into her works, translating foreign phrases and offering up fascinating background details, from the history of golf and the argot of galley slaves to the uses of puffins and polar bears. Together with the first Companion, The Dorothy Dunnett Companion II provides a complete and essential guide to the world of Lymond and Niccolo.
Author: Susanna Craig
Publisher: Lyrical Press
ISBN: 1516104013
Category : Fiction
Languages : en
Pages : 231
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Book Description
In this tempestuous new series, rebellious hearts prove hard to tame—but can England’s most dangerous rake be captured by a wild Irish rose? They call him Lord Ash, for his desires burn hot and leave devastation in their wake. But Gabriel Finch, Marquess of Ashborough, knows the fortune he’s made at the card table won’t be enough to save his family estate. For that he needs a bride with a sterling reputation to distract from his tarnished past, a woman who’ll be proof against the fires of his dark passion. Fate deals him the perfect lady. So why can’t Gabriel keep his eyes from wandering to her outspoken, infuriatingly independent Irish cousin? Camellia Burke came to London as her aunt’s companion, and she’s brought a secret with her: she’s written a scandalous novel. Now, her publisher demands that she make her fictional villain more realistic. Who better than the notorious Lord Ash as a model? Duty-bound to prevent her cousin from making a disastrous match, Cami never meant to gamble her own heart away. But when she’s called home, Ash follows. And though they’re surrounded by the flames of Rebellion, the sparks between them may be the most dangerous of all… Praise for Susanna Craig “Craig gives readers quite a treat.” —RT Book Reviews, 4 Stars “Beautifully written, richly atmospheric, deeply felt, and so deftly researched—I felt utterly absorbed into the world of late Georgian England. I’m tremendously excited to discover such an elegant new voice in historical romance!” —New York Times bestselling author Meredith Duran
Author: Edmond Hamilton
Publisher: eStar Books
ISBN: 1612104193
Category : Fiction
Languages : en
Pages : 68
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Book Description
From Earth, Venus and Mercury, three Musketeers of Space, accompanied by a female D'Artagnan, rocket out in a grim battle against the League of the Cold Worlds!ExcerptThey sauntered through the crowded, krypton lit street bordering the great New York spaceport, casually, as though there was not a reward on their heads. An Earthman, a Venusian, and a huge Mercurian, looking merely like three ordinary space-sailors in their soiled, drab jackets and trousers.But inwardly John Thorn, the lean, dark-headed Earthman of the trio, was queerly tense. He felt the warning of that sixth sense which tells of being watched. His brown, hard-chinned face showed nothing of what he felt, and he was smiling as though telling some joke as he spoke to his two companions."We're being followed," he said. "I've felt it, since we left the spaceport. I don't know who it is."Sual Av, the bald, bow-legged Venusian, laughed merrily as though at a jest. His bright green eyes glistened, and there was a wide grin on his ugly, froglike face."The police?" he chuckled.Gunner Welk, the huge Mercurian, growled in his throat. His shock of yellow hair seemed to bristle on his head, his massive face and cold blue eyes hardening belligerently."How in hell's name would the Earth police spot us so quickly after our arrival?" he muttered."I don't think it's the police," John Thorn said, his black eyes still smiling casually. "Stop at the next corner, and we'll see who passes us."At the corner gleamed a luminous red sign, "THE CLUB OF WEARY SPACEMEN." In and out of the vibration-joint, thus benevolently named, were streaming dozens of the motley throng that jammed the blue-lit street. Reedy-looking red Martians, squat and surly Jovians, hard-bitten Earthmen-sailors from all the eight inhabited worlds, spewed up by the great spaceport nearby. There were many naval officers and men, too-a few in the crimson of Mars, the green of Venus and blue of Mercury, but most of them in the gray uniform of the Earth Navy.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 130
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